Tag Archives: the blogcademy

A Weekend In Amsterdam Full of Flowers, Cheese, Stroopwafels and The Blogcademy!

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While in Amsterdam with The Blogcademy, we kicked off our weekend of teaching at The Thinking Hut, a rad building built in 1912 that houses a co-working space during the week.

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The decor in this space was off the hook — check out those colored cabinets! The Dutch have such a natural flair that I really admire.

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We had quite the international mix of ladies in this class, hailing from Belgium, Ireland, the U.S. and more. After teaching this class so many times in different countries, it always amazes me how similar we all really are when it comes to careers, blogging and relationships.

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To switch things up for this class, we pushed a row of tables together the length of the room and set up communal seating versus our usual rows. It turned out really well — everyone was chattier than usual (sometimes a little too much so!) and because of that, a lot of the girls walked away at the end with some great friendships.

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There was a huge supermarket around the corner from our Air bnb apartment (oh man, I have some stories of buying the wrong things because I couldn’t read the labels!) so we stocked up on lots of treats. Sugar for all!

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I fell hard for Padmini’s coordinated sweater and skirt set. Ahhh, so good!

Sponsors

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Thanks to our Amsterdam sponsors for the kick-ass goodie bag mix: Tattoo transfers by Hello Harriet, WordPress for Beginners books by Reeta Krishna, sparkly ears by Crown and Glory, branded pens by Go Promotional, tattoo transfers by Pepper Ink Vintage, paper decor by Strange Case, no-snag hair ties by Mane Message and notebooks by Veronica Dearly .

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Oh, and a special shout-out to Sketch Inc. for these fantastic notebooks. I still have a stash I’m happily working through!

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And finally, Cornela Blom is a goddess — she not only created this beautiful flower backdrop that was the ultimate conversation piece during class but also, corsages for all!

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Thanks to all the wonderful ladies who joined us in Amsterdam — I loved getting to know so many of you. And thank you for following along! Next up: Australia!


Event Space: The Thinking Hut.
Photographer: Kerry Murray.
Assistant: Sophie King
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Announcing 2015 Dates For The Blogcademy…..And Level 2!

Nubby Twiglet | The Blogcademy Blogging Workshop

As we begin to wrap up our classes for this year at The Blogcademy, we wanted to share our 2015 dates with you so you can start planning ahead for the new year. That’s not all, though — we’re also switching things up with an exciting new offering!

Alongside Level 1, which covers the nuts and bolts of blogging (and is a great place to start for beginners or anyone who wants to step up their online presence), we’ve just launched Level 2, a more specialized workshop dedicated to those of you who are determined to turn your blog into a legit business.

Nubby Twiglet | The Blogcademy Blogging Workshop

Level 1

We’ve taught Level 1 to over 600 women across three continents and our two days together are dedicated to understanding the blogging basics. We cover the essentials including how to create killer content, the sure-fire format for crafting a standout about page, the fundamentals of advertising, the basics of branding, suggestions on how to diversity your income and more. For bloggers, understanding these basics is a necessity but for some of you, running a blog as a business is your primary goal.

Nubby Twiglet | The Blogcademy Blogging Workshop

Level 2

Level 2 is dedicated to blogging for profit — it’s all about turning your blog into a business. In Level 2, we’ll cover how to set up your blog legally, how to find designers and developers that are a great fit, tips to manage day-to-day administration, what you need to know to hire great business help, how to figure out what to outsource, the keys to self-publishing and the types of digital products that really sell — along with the systems we recommend (and use!) to make them a reality. And, we’re also including a digest-style 40 page book that is packed with tips and cheat-sheets to make your transition as seamless as possible. We believe in not just talking the talk but also walking the walk — each of us runs a 6-figure business and can speak from experience about what has and hasn’t worked!

At the end of the second day, we’re opening the floor to you — you can either brainstorm business ideas with us or network with fellow blogcadettes. The choice is yours!


We’re bringing Level 2 to a handful of cities in 2015 (and all other dates are for Level 1):

2015 DATES

Los Angeles
February 25th & 26th

Los Angeles
LEVEL 2
February 28th & 29th

Austin
March 7th & 8th

London
June 13th & 14th

London
LEVEL 2
June 17th & 18th

San Francisco
September 15th & 16th

San Francisco
LEVEL 2
September 19th & 20th

New York
September 22nd & 23rd

New York
LEVEL 2
September 26th & 27th

Melbourne
December 1st & 2nd

Melbourne
LEVEL 2
December 5th & 6th

Sydney
December 9th & 10th


Nubby Twiglet | The Blogcademy Blogging Workshop

If you’re not sure which workshop is a better fit for you, we’ve put together a chart of some of the basics to help you out. If you still need more information, we’ve got you covered — please check out our FAQ.

I’m looking forward to meeting even more of you in 2015…and teaching a new curriculum! Thanks for your continued support! -Shauna

It’s A Jungle Out There: Our Weekend Inside A Plant-Filled Room at The Blogcademy Berlin!

Nubby Twiglet | The Blogcademy Berlin

Oh, Berlin. I’d been dreaming of visiting Germany ever since my parents brought me home my first pair of lederhosen in 1983. In high school, four years of German language classes only left me wanting more. So when we booked a Blogcademy Berlin workshop, I jumped for joy. When we arrived, it was everything I could have hoped for — the old buildings, new street art and curiously international mix of food tempted me to throw caution to the wind and spend the entire summer there.

Nubby Twiglet | The Blogcademy Berlin

We held our class at a very hip co-working space called Agora Collective. Tucked back on a stone walkway full of apple trees, the venue was full of dozens of oversized plants, whitewashed walls, huge windows and a very unique kitchen with rotating chefs. Germans are known for being industrious and our area featured a tree branch re-imagined as a floating coat rack. Basically, this building housed the coolest office on the planet.

Nubby Twiglet | The Blogcademy Berlin

We kicked off our class with a very international mix of ladies from Germany, Canada, South Africa, Belgium and Switzerland!

Nubby Twiglet | The Blogcademy Berlin

Nubby Twiglet | The Blogcademy Berlin

The plant situation in Agora was completely out of control…and I loved it!

Nubby Twiglet | The Blogcademy Berlin

One of the topics we repeatedly circle back around to is the myth of perfection. It has the potential to hold us back from what we really want to go after. We make a point of sharing how cringe-worthy our blogs were in the beginning because there’s nothing worse than thinking someone got from point A to point B overnight. It’s important to keep it real and provide you with a realistic outlook.

Nubby Twiglet | The Blogcademy Berlin

Sarah is so stylish! Her blog is fantastic, too — check it out!

Nubby Twiglet | The Blogcademy Berlin

Big smiles all around!

Nubby Twiglet | The Blogcademy Berlin

As usual, our still life activity was my favorite part of the day — it’s so interesting to see what our ladies gather up and how their compositions all come out so differently from one another. If you’re in need of some tips, we also offer a Home School module on the subject!

Nubby Twiglet | The Blogcademy Berlin

Stay inspired, stay curious and keep an open mind. Go out and live your life…and then blog about it. If you’re sitting at your desk waiting for your next brilliant blog post to come, chances are slim that it’s ever going to happen!

Nubby Twiglet | The Blogcademy Berlin

The easiest way to become the teacher’s pet? Hand-deliver gourmet chocolates from Switzerland!

Nubby Twiglet | The Blogcademy Berlin

I was so sad to say goodbye to this class.

Nubby Twiglet | The Blogcademy Berlin

Thanks to our Berlin sponsors for the lovely goodie bag mix: Tattoo transfers by Hello Harriet, WordPress for Beginners books by Reeta Krishna, sparkly ears by Crown and Glory, branded pens by Go Promotional, tattoo transfers by Pepper Ink Vintage, paper decor by Strange Case, no-snag hair ties by Mane Message and notebooks by Veronica Dearly .

Nubby Twiglet | The Blogcademy Berlin

The rest of our 2014 classes are nearly sold out but don’t fret, 2015 dates will be launching soon! Thanks for coming along with me on this Berlin adventure. I’ve been preparing a little travel guide (with tons of photos!) for later this week — stay tuned!


Venue: Agora Collective.
Photographer: Shell de Mar.

Four Action-Packed Days at The Blogcademy London!

Nubby Twiglet | The Blogcademy London

We’ve taught more classes in London than any other city (six in less than two years) so we’re always looking for unique twists to keep the atmosphere at Curtain Road Studios interesting. This time, we found it with a live scribe. It was the coolest addition to our class I’ve seen yet…but I’m getting ahead of myself.

Check out our class in action! Our London students are always a lively bunch.

Nubby Twiglet | The Blogcademy London

Nubby Twiglet | The Blogcademy London

Nubby Twiglet | The Blogcademy London

Nubby Twiglet | The Blogcademy London

Nubby Twiglet | The Blogcademy London

In class, we talk at length about how important it is to be genuinely helpful. When you’re starting a blog, it’s easy to think that your blog is all about you (you’re the blogger and it’s your vision, after all). But, if you want to grow beyond a small, super-niche audience, you need to find ways to provide useful, helpful content. We have a dedicated content-focused section that opens your mind to all sorts of ideas and best of all, we always share concrete examples.

Nubby Twiglet | The Blogcademy London

On the second day of class, we show up early for those students who want some extra one-on-one feedback. This is what it usually looks like! Business questions, blogging questions, personal questions — we answer them all!

Nubby Twiglet | The Blogcademy London

Nubby Twiglet | The Blogcademy London

My absolute favorite section of class is the still life activity. I love to see how the students tell a story with their belongings mixed with goodie bag gifts. We go way beyond composition in this section and share ways you can tell your personal stories through images.

Nubby Twiglet | The Blogcademy London

Nubby Twiglet | The Blogcademy London

Nubby Twiglet | The Blogcademy London

Nubby Twiglet | The Blogcademy London

Nubby Twiglet | The Blogcademy London

One of the highlights of the London classes was watching our live scribe, Charlotte draw. She pulled out key points from our presentation and put visuals to our words. It was so fun to watch her in action, sketching away in the back corner.


Sponsors

Nubby Twiglet | The Blogcademy London

I’d like to give a shout-out to the sponsors who made our Blogcademy London goodie bags possible: Look Look Photo Booths for the branded photo booth, Tigerlilly Quinn for the wooden brooches and washi tape, Brolly Bucket for the candy-colored umbrellas, The London Dolls for providing false lashes, Jolly Good for the custom nail decals, Reeta Krishna for the WordPress for Beginners books, Crown and Glory for the sparkly ears, Go Promotional for the custom branded Blogcademy mugs and pens, Wraggamuffins for providing treats and snacks, XOXO Stationery for the ‘Blogcadette’ notepads, Pepper Ink Vintage for the tattoo transfers, The Bathory for the custom bath salts, Strange Case for the paper décor, Lovely Cuppa for the plans for world domination books, Mane Message for the no-snag hair ties and Hello Harriet for the tattoo transfers.


Thanks

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Thanks for coming along on this recap of the London classes! I’m on the road once again to teach the New York class over the weekend (one seat left!) and Washington, D.C. next weekend. Hope to see you there! -Shauna


Venue: Curtain Road Studios.
Scribe: Charlotte Thomson.
Photographer: Holly Booth.
Videographer: Lara Elliott.
Paper decor: Strange Case.

We Came, We Posed and We Partied: The Blogcademy London Mixer!

Nubby Twiglet | The Blogcademy London Mixer

One muggy night at The Roost in London, we threw a party. As the sun set, we mingled with friends old and new, sipped cocktails, took turns posing in themed rooms and tried on our best disguises in the photo booth.

It went a little something like this.

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Drinks were clanked, questions and answers flew back and forth at a rapid-fire pace and sparkly ears were worn.

Nubby Twiglet | The Blogcademy London Mixer

Everything went off without a hitch…except for one smoke bomb mishap which shall not be mentioned ever again. *cough*choke*cough*

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

The night was full of of chit-chat, macaron munching, photo snapping and canapé tasting…all while dancing to Rebbie Jackson and other long-lost 80s tunes. The three three hours went by much too fast.

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

The real action happened in the photo booth, though. Emily of Fishee Designs pulled out all the stops with custom props and my friend Amelia Arsenic stopped by to join in the fun.

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Halfway through the event, we held an open Q&A. Nothing was off-limits — we discussed everything from blogging to personal relationships to our biggest learning experiences and I felt like the candor of us collectively sharing our triumphs and struggles across that room brought us all closer together.

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

It’s hard to have a bad night when you’re in the midst of talented videographers, beautiful decor and old friends (hi, Loulou!)

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Presents were exchanged (thanks, Grace!) and many drinks were had….they were so good that I’m guilty of trying two of each.

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

As the night went on, we made our way out to a picnic table on the back patio, chatting until the sun went down. I met so many inspiring, open, thoughtful, caring women in that short window of time.

Nubby Twiglet | The Blogcademy London Mixer

As we said our goodbyes, I was reminded of the power of community. In our daily lives, we’re busy with family, careers, chores and making our dreams a reality. It’s hard to hit the brakes and make time for other things. This night allowed us to put everything else on hold and bond with like-minded women.

It’s always a gamble to put on an event in a new format for the first time…but I walked away feeling full. To the ladies who came out, thank you for being you and sharing your night with us.



Event: The Blogcademy Mixer.
Venue: The Roost.
Photographer: Lisa Jane Photography.
Videographers: Costa Sister Productions.
Photo Booth: Fishee Designs.
Music: Wedding Smashers.
Drinks: Pig’s Bladder and Petticoat and London Velvet.
Treats: Plumb and Rabbitts.
Tissue Balls: Peach Blossom.
Goodie Bags: Cheap Frills jewels, Crown and Glory ears, Abigail Warner cards, Vita Coco, Berlin Made prints and Arnis Purple canvas bags.

Adventures in Canada: The Blogcademy Vancouver and Calgary

Nubby Twiglet | The Blogcademy Canada

Oh, Canada. You rocked…literally. We like to mix things up at The Blogcademy and during our stop in Vancouver, we did something completely different and hosted our workshop at a recording studio. It definitely had its perks including dramatic lighting, a cushy leather couch, a pool table and…bongos. Who knew that playing bongos was so fun?! Needless to say, it was like a party up in there.

Nubby Twiglet | The Blogcademy Canada

In class, we pull back the curtain and show you what it’s really like behind the scenes as a blogger. It’s important to keep it real because there’s a lot of hard work that goes on that your audience rarely sees. Too often, they only encounter the seemingly effortless finished product. The truth is, those blog posts rarely come easily…and the outtakes tell more of the story. Thanks to Gala and Alicia for helping me with my vision here!

Nubby Twiglet | The Blogcademy Canada

Like I said, dramatic lighting. Perfect for a day of deep thinking and bonding.

Nubby Twiglet | The Blogcademy Canada

Every attendee receives a copy of our workbook…which just got updated for the seemingly millionth time. Blogging is always in a state of motion and things change fast. We’re always striving to give you the most up to date information so you can hit the ground running and build a business that you love.

Nubby Twiglet | The Blogcademy Canada

A recording studio staple: lush velvet curtains. So dramatic and moody!

Nubby Twiglet | The Blogcademy Canada

Those bongos sure got a workout!

Nubby Twiglet | The Blogcademy Canada

Nubby Twiglet | The Blogcademy Canada

I love standing back and watching connections being made.

Nubby Twiglet | The Blogcademy Canada

Nubby Twiglet | The Blogcademy Canada

This was a fun conversation…we picked out new brand colors on the spot. Since so many of my clients with Branch are remote, it’s cool being able to give branding advice in the moment and implement it right away.

Nubby Twiglet | The Blogcademy Canada

The goodie bags were such an awesome mix this time around — they featured Friendship bracelets from Abacus Row, How to take the best selfie book by Sarah Sloboda, hand drawn cards from Purple and Blue Design Studio, awesome colour dipped pencils and felt notebooks from Moxie Makery, kitschy knitted cacti from Cacti You Can Cuddle, fantastic organic cosmetics from Aquacures, jewellery from Eclectic Eccentricity, Aroha Silhouettes and Wwillthebeast and finally, a pair of glittery ears from Crown and Glory!

Nubby Twiglet | The Blogcademy Canada

No class is complete without the group photo. In Vancouver, we mixed it up with some pinwheels!

Nubby Twiglet | The Blogcademy Canada

And in Calgary, we posed in front of this great building across the street from our venue.

Nubby Twiglet | The Blogcademy Canada

Our graduation is way more fun than what I recall from my school days — we crank up some fun tunes, give away prizes and hand out report cards that are customized for each city!

Nubby Twiglet | The Blogcademy Canada

And…that’s a wrap! We have just a few classes left this year — join us in person in New York (almost sold out), Washington, D.C. (our last U.S. class of the year), Sydney, Melbourne and Auckland. Or, learn from home with our self-paced Home School modules. The choice is yours!

Thanks for joining me on this Canadian adventure. Have an awesome week, everyone!


Vancouver:
Venue: Soundhouse Studios.
Photos: Diane and Mike.
Intern: Alicia Carvalho.

Calgary:
Venue: The Commons.
Photos: Sarah Pukin.
Intern: Leonie Vatter.

The Blogcademy Home School: Building Your Audience, Dealing With Negativity, Creating Awesome Still Lifes and Setting Your Rates!

The Blogcademy Home School Modules: Building Your Audience, Dealing With Negativity, Creating Awesome Still Lifes and Setting Your Rates!

Over at The Blogcademy, we’re launching four new Home School classes today! What I love most about Home School is that these modules make it possible for you to learn at your own pace — the videos can be watched as many times as you want and always include PDF worksheets to drive home the most important points. We filmed these four segments last month in London based around the subjects you asked us most about through email, in class and over social media.

Still Life 101

I’m really passionate about still lifes because they have the power to convey so much about us as individuals. These days, you’ll notice that photos of experiences tend to generate more interest than selfies or your latest purchase because the truth is, people want to see what you’re working on and what you’re inspired by! In this segment, I share the tips I personally use to compose all of my still lifes and include a visual example of each so you can see it in action. This is a great way to improve your still lifes whether you’re shooting photos for your blog or Instagram. Even better, if you’re feeling stuck on what to share in your still lifes, I’ve created a worksheet of prompts. I can’t wait to see what you come up with!

How To Set Your Rates

When you’re starting a business, one of the first hurdles you’ll have is knowing how much to charge. In this segment, I chat with Kat about coming up with rates and sticking to them. We cover it from the perspective of both a blogger figuring out how much to charge for sponsored posts, advertising or collaborations, and as a creative using your blog to sell your services. This advice is practical and non-nonsense while shedding some light on what makes sense for your business!

Building Your Audience

Bloggers are always looking for new ways to engage readers and grow their audiences and we share the techniques we personally used when we started our blogs. To this day, we still implement most of them and have had great success. The advice Kat shares can be easily applied to all levels of blogging.

Dealing With Negativity

Have you ever received negative feedback online? Most of us have and that first time can really sting. The thing is, that negativity ends up holding a lot of people back from sharing their true selves online. Kat, Gala and I chat about how to cope with it, share some personal experiences and finally, have a candid conversation centered around if it ever gets easier. If you’re dealing with negativity, you’re not alone and I really hope this segment will help you feel more brave about putting yourself out there.


These four new modules build upon the original Home School topics including Blogging Basics (free!), Media Kits For Bloggers, Creating An About Me Page, Blog Brand Audit, Brands Working With Bloggers, PR & Marketing For Blogs, Advertising, Creating Killer Content, How To Work With Brands and Pinterest For Bloggers.

Each module is priced $20.00 and available in the shop. We promise to only give you real, actionable information you can put into use. Enjoy!