Tag Archives: the blogcademy

Just When You Think You’ve Seen It All…Blogcademy Washington, D.C. Proves You Wrong!

Nubby Twiglet | The Blogcademy Washington D.C.

It goes without saying that every Blogcademy class brings out an eclectic mix of characters but Washington, D.C. was in a league of its own. In this particular audience, we had:

1. A real life princess (with an awe-inspiring wardrobe to match).
2. A 12 year old Girl Scout (in floral print Doc Marten boots).
3. A hip hop artist (all the way from Miami).
4. A pug (though I’m not positive she was taking notes).
5. A professional fire-spinner (enough said).

Nubby Twiglet | The Blogcademy Washington D.C.

It was one of our best classes all year….and I nearly missed it. The Friday before class, I was sitting in LA, waiting to board my flight when it got delayed. And, delayed again. And again. If I got on it, there was no way I’d make my connecting flight so I booked another ticket from my phone as I watched it board. The stars aligned and I made it to D.C. at 2 a.m. Needless to say, I wasn’t feeling fresh-faced the next morning! But, all that was pushed aside when our class began trickling in. They were beaming, incredibly welcoming and excited to learn — their energy was truly infectious.

Nubby Twiglet | The Blogcademy Washington D.C.

During class, we have a lot of students who are wondering where to start. They have full time jobs, they have families, they have side businesses…their lives are very full before blogging even comes into the picture. We always remind them that it’s not about being the best blogger ever right out of the gates. It’s about taking the time to develop your voice and style. There’s no race to the finish line.

Nubby Twiglet | The Blogcademy Washington D.C.

The most important reason to begin blogging is because you love it and as you find more time, you can work more posts into your schedule.

Nubby Twiglet | The Blogcademy Washington D.C.

Nubby Twiglet | The Blogcademy Washington D.C.

Mel was such a bright spot in our class, making the rounds and chatting with everyone on breaks — she’d traveled down all the way from Nova Scotia! And, we always love a student who’s perfectly on brand. ;)

Nubby Twiglet | The Blogcademy Washington D.C.

Nubby Twiglet | The Blogcademy Washington D.C.

There’s never a lack of style in our classes, that’s for sure! Running a blog that stands out from the pack really comes down to being unique and owning who you are.

Nubby Twiglet | The Blogcademy Washington D.C.

Oh, Anna! Our youngest student ever, she’d been working towards earning a Girl Scouts badge for blogging. Anna came to class ready to take notes and kept right up. All I have to say is…she more than earned that badge!

Nubby Twiglet | The Blogcademy Washington D.C.

Look at those smiles! I think even Harpo the pug was smiling!

Nubby Twiglet | The Blogcademy Washington D.C.

Thank you to our awesome mix of D.C. sponsors including Remixed By Jacki head scarves, WordPress For Beginners books by Reeta Krishna, Pink Samurai hand-knit scarves, Crown and Glory sparkly ears and of course, OSI for printing our custom tote designs!

Nubby Twiglet | The Blogcademy Washington D.C.

And finally, a special thanks goes out to Erica, the most kick-ass, organized intern in all the land! We adore you!

Nubby Twiglet | The Blogcademy Washington D.C.

2015 Dates

We’re only doing a handful of live 2015 dates so snatch up your tickets as soon as possible if you’d like to join us in LA, Austin, London, San Francisco, New York, Melbourne and Sydney to learn about blogging, make some new friends…and take plenty of ridiculous photos. After all, learning should be fun!


Photographer: A Muse Photography.
Intern: Erica Baker
.

Melbourne Misadventures with The Blogcademy: Your Blogging and Business Questions Answered!

Nubby Twiglet | Melbourne Misadventures with The Blogcademy: Your Blogging and Business Questions Answered!

Every few months, The Blogcademy hosts a livestream event and during the hour long session, we answer your blogging and business questions on air. As live events go, there’s always a few surprises. Tune in to get all the juicy details on why we had to change our location at the last minute thanks to a house rental gone terribly wrong (A leather bed and no wifi? Oh my!) and how Blogcademy Online will soon make it possible for you to learn everything we teach in class…from the comfort of your couch!

In other news, we’ve officially wrapped up our dates for the year but you can now book in for 2015. Our traveling schedule will be much lighter so to be sure to catch us in these cities (we are not adding any other dates):

2015 TOUR

LOS ANGELES
February 28 – 1, 2015

AUSTIN
March 7 – 8, 2015

LONDON
June 13 – 14, 2015

SAN FRANCISCO
September 12 – 13, 2015

NEW YORK
September 19 – 20, 2015

MELBOURNE
December 5 – 6, 2015

SYDNEY
December 12 – 13, 2015

Hope to see you there!


Photo: Madeline Kate.

Two Big Announcements: The Blogcademy Online Is Coming…and We’re Having a 50% Off Home School Sale Today Only!

Nubby Twiglet | The Blogcademy Online Is Coming…and We're Having a 50% Off Home School Sale Today Only!

What if you could learn everything we teach at The Blogcademy from the comfort of your home? And, what if you could rewind and re-watch the segments as often as you wanted? If learning at your own pace is right up your alley, you’re in luck because The Blogcademy Online is launching this January!

We know you’re bound to have some questions about how this new format works and what’s included…so we’re holding a free livestream to give you all the details. It is happening Monday, December 1st (today), live from Melbourne! Here’s the rundown of timezones so you know when to tune in:

Los Angeles: 2 pm
New York: 5 pm
London: 10 pm
Melbourne: 9 am (Tuesday)

Please click here to RSVP.

We have so much to share with you but there will be plenty of time for Q&A so come up with your best business and blogging questions and we’ll answer as many as we can. Remember, you can also submit them ahead of time if you’d like — just type directly onto the event page. If you can’t join us live, we’ll be sharing a link following the recording so you can watch whenever you’d like. Hope to see you there!


Home School Cyber Monday Sale

Also, if you’re interested in boosting your knowledge in a particular blogging subject, we’re offering a one day only sale. Save 50% off of all 13 Home School modules — at just $10.00 each, they’re a total steal! Each features a video, overview and worksheets to drive key learnings home.

All you have to do is enter the discount code CYBER at checkout!

If you’ve been wondering what goes into a media kit, how to put together a rad still life (and rule at Instagram), how to make your image more consistent online, the keys to creating killer content, how to make your About page stand out and how to deal with negativity online, we’ve got you covered. Each segment is snappy, information-packed and to the point.

But, don’t just take it from us:

“Before I started using Home School I had a list as long as my arm of things I hated about my online presence, but no idea how to get started, or the time to dedicate to a full course. I felt like it was a never-ending list of changes and areas I wanted to grow in but had no direction; it felt completely overwhelming! Blogcademy Home School is perfect for me, because I can take one module at a time to concentrate on and action the changes required as and when I need to, by referring back to the super useful worksheets and PDFs provided.

My favourite is the Brand Audit module; I took an afternoon out to watch the video and complete the tasks and learnt a whole bunch of useful stuff about my brand that I would’ve never thought about before! Blogcademy Home School isn’t just for baby bloggers; anyone making a living from having a presence online, no matter how seasoned, will benefit from stitching together a handful of modules to create their own tailored course.”

Sophie King


Happy Cyber Monday….and I hope to meet you (virtually) today!

A Weekend In Amsterdam Full of Flowers, Cheese, Stroopwafels and The Blogcademy!

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While in Amsterdam with The Blogcademy, we kicked off our weekend of teaching at The Thinking Hut, a rad building built in 1912 that houses a co-working space during the week.

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The decor in this space was off the hook — check out those colored cabinets! The Dutch have such a natural flair that I really admire.

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We had quite the international mix of ladies in this class, hailing from Belgium, Ireland, the U.S. and more. After teaching this class so many times in different countries, it always amazes me how similar we all really are when it comes to careers, blogging and relationships.

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To switch things up for this class, we pushed a row of tables together the length of the room and set up communal seating versus our usual rows. It turned out really well — everyone was chattier than usual (sometimes a little too much so!) and because of that, a lot of the girls walked away at the end with some great friendships.

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There was a huge supermarket around the corner from our Air bnb apartment (oh man, I have some stories of buying the wrong things because I couldn’t read the labels!) so we stocked up on lots of treats. Sugar for all!

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I fell hard for Padmini’s coordinated sweater and skirt set. Ahhh, so good!

Sponsors

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Thanks to our Amsterdam sponsors for the kick-ass goodie bag mix: Tattoo transfers by Hello Harriet, WordPress for Beginners books by Reeta Krishna, sparkly ears by Crown and Glory, branded pens by Go Promotional, tattoo transfers by Pepper Ink Vintage, paper decor by Strange Case, no-snag hair ties by Mane Message and notebooks by Veronica Dearly .

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Oh, and a special shout-out to Sketch Inc. for these fantastic notebooks. I still have a stash I’m happily working through!

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And finally, Cornela Blom is a goddess — she not only created this beautiful flower backdrop that was the ultimate conversation piece during class but also, corsages for all!

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Thanks to all the wonderful ladies who joined us in Amsterdam — I loved getting to know so many of you. And thank you for following along! Next up: Australia!


Event Space: The Thinking Hut.
Photographer: Kerry Murray.
Assistant: Sophie King
.

Announcing 2015 Dates For The Blogcademy…..And Level 2!

Nubby Twiglet | The Blogcademy Blogging Workshop

As we begin to wrap up our classes for this year at The Blogcademy, we wanted to share our 2015 dates with you so you can start planning ahead for the new year. That’s not all, though — we’re also switching things up with an exciting new offering!

Alongside Level 1, which covers the nuts and bolts of blogging (and is a great place to start for beginners or anyone who wants to step up their online presence), we’ve just launched Level 2, a more specialized workshop dedicated to those of you who are determined to turn your blog into a legit business.

Nubby Twiglet | The Blogcademy Blogging Workshop

Level 1

We’ve taught Level 1 to over 600 women across three continents and our two days together are dedicated to understanding the blogging basics. We cover the essentials including how to create killer content, the sure-fire format for crafting a standout about page, the fundamentals of advertising, the basics of branding, suggestions on how to diversity your income and more. For bloggers, understanding these basics is a necessity but for some of you, running a blog as a business is your primary goal.

Nubby Twiglet | The Blogcademy Blogging Workshop

Level 2

Level 2 is dedicated to blogging for profit — it’s all about turning your blog into a business. In Level 2, we’ll cover how to set up your blog legally, how to find designers and developers that are a great fit, tips to manage day-to-day administration, what you need to know to hire great business help, how to figure out what to outsource, the keys to self-publishing and the types of digital products that really sell — along with the systems we recommend (and use!) to make them a reality. And, we’re also including a digest-style 40 page book that is packed with tips and cheat-sheets to make your transition as seamless as possible. We believe in not just talking the talk but also walking the walk — each of us runs a 6-figure business and can speak from experience about what has and hasn’t worked!

At the end of the second day, we’re opening the floor to you — you can either brainstorm business ideas with us or network with fellow blogcadettes. The choice is yours!


We’re bringing Level 2 to a handful of cities in 2015 (and all other dates are for Level 1):

2015 DATES

Los Angeles
February 25th & 26th

Los Angeles
LEVEL 2
February 28th & 29th

Austin
March 7th & 8th

London
June 13th & 14th

London
LEVEL 2
June 17th & 18th

San Francisco
September 15th & 16th

San Francisco
LEVEL 2
September 19th & 20th

New York
September 22nd & 23rd

New York
LEVEL 2
September 26th & 27th

Melbourne
December 1st & 2nd

Melbourne
LEVEL 2
December 5th & 6th

Sydney
December 9th & 10th


Nubby Twiglet | The Blogcademy Blogging Workshop

If you’re not sure which workshop is a better fit for you, we’ve put together a chart of some of the basics to help you out. If you still need more information, we’ve got you covered — please check out our FAQ.

I’m looking forward to meeting even more of you in 2015…and teaching a new curriculum! Thanks for your continued support! -Shauna

It’s A Jungle Out There: Our Weekend Inside A Plant-Filled Room at The Blogcademy Berlin!

Nubby Twiglet | The Blogcademy Berlin

Oh, Berlin. I’d been dreaming of visiting Germany ever since my parents brought me home my first pair of lederhosen in 1983. In high school, four years of German language classes only left me wanting more. So when we booked a Blogcademy Berlin workshop, I jumped for joy. When we arrived, it was everything I could have hoped for — the old buildings, new street art and curiously international mix of food tempted me to throw caution to the wind and spend the entire summer there.

Nubby Twiglet | The Blogcademy Berlin

We held our class at a very hip co-working space called Agora Collective. Tucked back on a stone walkway full of apple trees, the venue was full of dozens of oversized plants, whitewashed walls, huge windows and a very unique kitchen with rotating chefs. Germans are known for being industrious and our area featured a tree branch re-imagined as a floating coat rack. Basically, this building housed the coolest office on the planet.

Nubby Twiglet | The Blogcademy Berlin

We kicked off our class with a very international mix of ladies from Germany, Canada, South Africa, Belgium and Switzerland!

Nubby Twiglet | The Blogcademy Berlin

Nubby Twiglet | The Blogcademy Berlin

The plant situation in Agora was completely out of control…and I loved it!

Nubby Twiglet | The Blogcademy Berlin

One of the topics we repeatedly circle back around to is the myth of perfection. It has the potential to hold us back from what we really want to go after. We make a point of sharing how cringe-worthy our blogs were in the beginning because there’s nothing worse than thinking someone got from point A to point B overnight. It’s important to keep it real and provide you with a realistic outlook.

Nubby Twiglet | The Blogcademy Berlin

Sarah is so stylish! Her blog is fantastic, too — check it out!

Nubby Twiglet | The Blogcademy Berlin

Big smiles all around!

Nubby Twiglet | The Blogcademy Berlin

As usual, our still life activity was my favorite part of the day — it’s so interesting to see what our ladies gather up and how their compositions all come out so differently from one another. If you’re in need of some tips, we also offer a Home School module on the subject!

Nubby Twiglet | The Blogcademy Berlin

Stay inspired, stay curious and keep an open mind. Go out and live your life…and then blog about it. If you’re sitting at your desk waiting for your next brilliant blog post to come, chances are slim that it’s ever going to happen!

Nubby Twiglet | The Blogcademy Berlin

The easiest way to become the teacher’s pet? Hand-deliver gourmet chocolates from Switzerland!

Nubby Twiglet | The Blogcademy Berlin

I was so sad to say goodbye to this class.

Nubby Twiglet | The Blogcademy Berlin

Thanks to our Berlin sponsors for the lovely goodie bag mix: Tattoo transfers by Hello Harriet, WordPress for Beginners books by Reeta Krishna, sparkly ears by Crown and Glory, branded pens by Go Promotional, tattoo transfers by Pepper Ink Vintage, paper decor by Strange Case, no-snag hair ties by Mane Message and notebooks by Veronica Dearly .

Nubby Twiglet | The Blogcademy Berlin

The rest of our 2014 classes are nearly sold out but don’t fret, 2015 dates will be launching soon! Thanks for coming along with me on this Berlin adventure. I’ve been preparing a little travel guide (with tons of photos!) for later this week — stay tuned!


Venue: Agora Collective.
Photographer: Shell de Mar.

Four Action-Packed Days at The Blogcademy London!

Nubby Twiglet | The Blogcademy London

We’ve taught more classes in London than any other city (six in less than two years) so we’re always looking for unique twists to keep the atmosphere at Curtain Road Studios interesting. This time, we found it with a live scribe. It was the coolest addition to our class I’ve seen yet…but I’m getting ahead of myself.

Check out our class in action! Our London students are always a lively bunch.

Nubby Twiglet | The Blogcademy London

Nubby Twiglet | The Blogcademy London

Nubby Twiglet | The Blogcademy London

Nubby Twiglet | The Blogcademy London

Nubby Twiglet | The Blogcademy London

In class, we talk at length about how important it is to be genuinely helpful. When you’re starting a blog, it’s easy to think that your blog is all about you (you’re the blogger and it’s your vision, after all). But, if you want to grow beyond a small, super-niche audience, you need to find ways to provide useful, helpful content. We have a dedicated content-focused section that opens your mind to all sorts of ideas and best of all, we always share concrete examples.

Nubby Twiglet | The Blogcademy London

On the second day of class, we show up early for those students who want some extra one-on-one feedback. This is what it usually looks like! Business questions, blogging questions, personal questions — we answer them all!

Nubby Twiglet | The Blogcademy London

Nubby Twiglet | The Blogcademy London

My absolute favorite section of class is the still life activity. I love to see how the students tell a story with their belongings mixed with goodie bag gifts. We go way beyond composition in this section and share ways you can tell your personal stories through images.

Nubby Twiglet | The Blogcademy London

Nubby Twiglet | The Blogcademy London

Nubby Twiglet | The Blogcademy London

Nubby Twiglet | The Blogcademy London

Nubby Twiglet | The Blogcademy London

One of the highlights of the London classes was watching our live scribe, Charlotte draw. She pulled out key points from our presentation and put visuals to our words. It was so fun to watch her in action, sketching away in the back corner.


Sponsors

Nubby Twiglet | The Blogcademy London

I’d like to give a shout-out to the sponsors who made our Blogcademy London goodie bags possible: Look Look Photo Booths for the branded photo booth, Tigerlilly Quinn for the wooden brooches and washi tape, Brolly Bucket for the candy-colored umbrellas, The London Dolls for providing false lashes, Jolly Good for the custom nail decals, Reeta Krishna for the WordPress for Beginners books, Crown and Glory for the sparkly ears, Go Promotional for the custom branded Blogcademy mugs and pens, Wraggamuffins for providing treats and snacks, XOXO Stationery for the ‘Blogcadette’ notepads, Pepper Ink Vintage for the tattoo transfers, The Bathory for the custom bath salts, Strange Case for the paper décor, Lovely Cuppa for the plans for world domination books, Mane Message for the no-snag hair ties and Hello Harriet for the tattoo transfers.


Thanks

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Thanks for coming along on this recap of the London classes! I’m on the road once again to teach the New York class over the weekend (one seat left!) and Washington, D.C. next weekend. Hope to see you there! -Shauna


Venue: Curtain Road Studios.
Scribe: Charlotte Thomson.
Photographer: Holly Booth.
Videographer: Lara Elliott.
Paper decor: Strange Case.