Tag Archives: the blogcademy

The Blogcademy Home School: Building Your Audience, Dealing With Negativity, Creating Awesome Still Lifes and Setting Your Rates!

The Blogcademy Home School Modules: Building Your Audience, Dealing With Negativity, Creating Awesome Still Lifes and Setting Your Rates!

Over at The Blogcademy, we’re launching four new Home School classes today! What I love most about Home School is that these modules make it possible for you to learn at your own pace — the videos can be watched as many times as you want and always include PDF worksheets to drive home the most important points. We filmed these four segments last month in London based around the subjects you asked us most about through email, in class and over social media.

Still Life 101

I’m really passionate about still lifes because they have the power to convey so much about us as individuals. These days, you’ll notice that photos of experiences tend to generate more interest than selfies or your latest purchase because the truth is, people want to see what you’re working on and what you’re inspired by! In this segment, I share the tips I personally use to compose all of my still lifes and include a visual example of each so you can see it in action. This is a great way to improve your still lifes whether you’re shooting photos for your blog or Instagram. Even better, if you’re feeling stuck on what to share in your still lifes, I’ve created a worksheet of prompts. I can’t wait to see what you come up with!

How To Set Your Rates

When you’re starting a business, one of the first hurdles you’ll have is knowing how much to charge. In this segment, I chat with Kat about coming up with rates and sticking to them. We cover it from the perspective of both a blogger figuring out how much to charge for sponsored posts, advertising or collaborations, and as a creative using your blog to sell your services. This advice is practical and non-nonsense while shedding some light on what makes sense for your business!

Building Your Audience

Bloggers are always looking for new ways to engage readers and grow their audiences and we share the techniques we personally used when we started our blogs. To this day, we still implement most of them and have had great success. The advice Kat shares can be easily applied to all levels of blogging.

Dealing With Negativity

Have you ever received negative feedback online? Most of us have and that first time can really sting. The thing is, that negativity ends up holding a lot of people back from sharing their true selves online. Kat, Gala and I chat about how to cope with it, share some personal experiences and finally, have a candid conversation centered around if it ever gets easier. If you’re dealing with negativity, you’re not alone and I really hope this segment will help you feel more brave about putting yourself out there.

These four new modules build upon the original Home School topics including Blogging Basics (free!), Media Kits For Bloggers, Creating An About Me Page, Blog Brand Audit, Brands Working With Bloggers, PR & Marketing For Blogs, Advertising, Creating Killer Content, How To Work With Brands and Pinterest For Bloggers.

Each module is priced $20.00 and available in the shop. We promise to only give you real, actionable information you can put into use. Enjoy!

Confetti, Donuts and Celebrations at The Blogcademy Chicago

Nubby Twiglet | The Blogcademy Chicago

“My first day in Chicago was September 4, 1983. I set foot in this city, and just walking down the street, it was like roots, like the motherland. I knew I belonged here.” —Oprah Winfrey

I’d heard only wonderful things about Chicago so I was beyond excited to finally check it out and teach The Blogcademy in the windy city. Between the impeccable manners, indulgent food (Cookie skillets?! Yes, please!) and a truly awesome skyline, it was a great place to call home for the week.

Nubby Twiglet | The Blogcademy Chicago

We held our class at Enerspace which is a massive co-working space with a super accommodating staff — if you have an event coming up, I highly recommend it! I couldn’t stop peeking out the window during breaks. Chicago is so massive that we only scratched the surface of its neighborhoods during our stay.

Nubby Twiglet | The Blogcademy Chicago

Our ladies and gents are always so stylish — I love that they’re not shy about rocking their rad sense of personal style.

Nubby Twiglet | The Blogcademy Chicago

After some last minute decor touches, we kicked off class. On time. Normally, our blogcadettes are busy chatting and snapping photos so that’s a total rarity. But then again, midwesterners are known for their perfectly on-point manners!

Nubby Twiglet | The Blogcademy Chicago

One of the best parts about hitting the road with The Blogcademy is getting to meet so many of you in person. I’d known Clayton online for years and was so pumped to hear that he had finished high school the day before we kicked off class and even better, was joining on his birthday! Go, Clayton!

Nubby Twiglet | The Blogcademy Chicago

That could only mean one thing: celebrations were in order and it was time for donuts!

Nubby Twiglet | The Blogcademy Chicago

“Let me tell you something. I’m from Chicago. I don’t break.” —Barack Obama

While our Chicago group was incredibly polite and soft-spoken, they were also whip-smart and razor focused. In between blowing confetti, they took their learning and note taking very seriously!


Nubby Twiglet | The Blogcademy Chicago

Love Ideas Ink provided us with these fun greeting cards — there’s nothing quite like sending a card with a handwritten note to someone you love.

Nubby Twiglet | The Blogcademy Chicago

A little inspiration goes a long way and these Ladybird Likes keychains are a great visual reminder.

Nubby Twiglet | The Blogcademy Chicago

I LOVED these arrow pins by Art School Dropout! During our class, I spotted them on bags, in hairdos and even attached to sneakers.

Nubby Twiglet | The Blogcademy Chicago

Mad Bijou surprised everyone with disco glitter necklaces!

Nubby Twiglet | The Blogcademy Chicago

My personal belief is that you can never have too many notebooks. This selection, complete with colorful pages by Ribbon Squirrel was wonderful.

Nubby Twiglet | The Blogcademy Chicago

Life On Mars Vintage provided us with these chic scarves covered in illustrations of Marilyn Monroe!

Nubby Twiglet | The Blogcademy Chicago

There are so many technical details to learn when it comes to blogging and WordPress For Beginners makes it a cinch to learn the ropes.

Nubby Twiglet | The Blogcademy Chicago

In our classes, glitter ears are a necessity. Crown and Glory always delivers!

Class Photo

Nubby Twiglet | The Blogcademy Chicago

Thanks to BTriz Collections, we each had a pack of confetti waiting in our goodie bags. Seriously, this group was so much fun and up for all of our wacky prompts!

Special Thanks

Nubby Twiglet | The Blogcademy Chicago

Thank you to our our super sweet, accommodating intern, Carrie who is quite the world traveler. We originally met her in our London class, then she moved to San Francisco and then she trekked all the way out to Chicago to assist us. Whew!

Nubby Twiglet | The Blogcademy Chicago

We totally fell in love with the windy city. Chicago, your gracious Midwestern manners are what a teacher’s dreams are made of. Lots of love to ya!

See You In Europe!

Nubby Twiglet | The Blogcademy Chicago

Now, if you’ll excuse me, I’ve gotta fly through a whole lot of report cards — our European dates are quickly approaching! Join us in London, Berlin or Amsterdam for two days of blogging strategy, confetti and a whole lot of fun. Hope to see you there!

Venue: Enerspace
Photographer: Mysi Finlay of Soda Fountain Photography.

Welcome to The Blogcademy Home School!

Nubby Twiglet | Welcome to The Blogcademy Home School!

Today, I have some very exciting news to share from The Blogcademy, not to mention a brand spanking new website!

In February of 2012, we dreamed up the idea of The Blogcademy during a handful of late nights wandering the Vegas Strip. In August of the same year, we launched our business on a non-existent budget, having no idea if it would take off. Six days later, our first-ever class sold out in New York City. 16 classes and 400 attendees later, we’re just getting warmed up!

While we LOVE teaching The Blogcademy in person, we can only physically visit so many cities. In the nearly two years we’ve been going strong, every day brings in new destination requests. From Rwanda to Greece to Hungary to The Philippines, we’ve heard you loud and clear: you want to learn about blogging, too! And as much as we love teaching and traveling, it’s only possible to visit so many locales. We also know that not everyone can afford the the time or cost associated with an in-person ticket.

Learn Wherever and Whenever You Want!

On a mission to bring blogging knowledge straight to you, we got to work on The Blogcademy Home School, a collection of modules you can purchase and watch online on a huge variety of subjects. These blog boosters are bite-sized and information packed — we want you to be able to learn what you want, when you want, wherever you want! Each video comes equipped with PDF’s including an overview, a resource list or checklist, and at least one worksheet to drive the lessons home.

Welcome to The Blogcademy Home School!

Home School is not an online version of the workshop — while our in-person classes are all-encompassing and cover a wide range of subjects, the blog boosters are very defined, covering one subject in detail at a time — the majority of which are different from our in-class content. They’re a way to fill in your knowledge gaps quickly and effectively.

If you’re interested in learning about what segments are available, you can click on over and dig in. Each blog booster is only $20.00. And as a bonus, we made a FREE Blogging Basics video. Just log in with your Facebook account and start watching!

Home School will be growing quickly, with new modules being added every few months. If you’d like to stay on top of new offerings, you can join our mailing list (sign up at the top of our site under the header) and as a thank you, you’ll immediately receive a free PDF packed with our all-time favorite blogging resources!

Party With Us In London!

Welcome to The Blogcademy Home School!

One of the best parts about our in-person workshops is the friendships that are formed. It’s so nice to meet like-minded folks. In class, we preach about the value of in-person networking — all of our businesses grew tremendously when we left the comfort of our offices and started meeting people in real life. To help you jump-start your networking, we’re throwing a mixer in London and you’re invited! We promise that there will be absolutely no pretension or sweaty handshakes!

Wear your favorite garb, grab a stack of business cards and join us on Thursday, July 24th at The Roost for drinks, snacks, an awesome DJ, a photo booth and live Q&A session! Even better, you’ll leave the party with a kick-ass goodie bag and new friends. What’s not to love?!

And, if you don’t have a blog but just want to hang with us and have a great time, you’re totally welcome! Tickets are very limited so if you’re interested, book ASAP. I’m looking forward to hanging with you in London!

Thank You!

Thank you for your continued support when it comes to The Blogcademy. This is only the tip of the iceberg of what we have planned — we want to take the confusion out of learning the blogging ropes. Our new tagline is No boredom. No blathering. No bullshit. And, we mean it! Above all, we promise to make learning fun!

Blogcademy San Francisco: Kicking Off A Very Colorful Year Of Classes

Nubby Twiglet | Blogcademy San Francisco

Blogcademy San Francisco was our first class of the year and before it kicked off, we were feeling some definite “first day of school” jitters since we’d just re-shuffled and polished up our presentation. It’s always a roll of the dice when you take a chance and change up a tried-and-true formula. But, we had nothing to worry about — this group of women welcomed us with open arms, warm smiles and plenty of questions (we ended the class with our longest open Q&A yet!)

Nubby Twiglet | Blogcademy San Francisco

Nubby Twiglet | Blogcademy San Francisco

You know what I immediately loved about San Francisco? The women in our class were focused and driven but also knew how to have fun — from the beginning of class, they opened up and weren’t afraid to share their vulnerabilities along with their successes. By the end of day two, I felt like we’d just spent a week at the best summer camp of all time. Saying goodbye to this group was really, really hard.

Nubby Twiglet | Blogcademy San Francisco

Our first ever San Francisco class was held at Makeshift Society, an eclectic clubhouse and co-working space in the heart of Hayes Valley. I immediately felt at home amongst the geometric wallpaper, stacks of art and design books, walls covered in hanging inspiration and comfy couches. By the end of day one, I was begging them to open up a location in Portland. ;)

Nubby Twiglet | Blogcademy San Francisco

Our totes this time around featured a cable car…so quintessentially San Francisco! For every class, we design a custom graphic and do a print run through OSI. It’s so much fun adding those unique details to every city’s experience.

Nubby Twiglet | Blogcademy San Francisco

I love it when our blogcadettes show off their unique style — Angela flew in from Nebraska and lit up the room with her gold polkadot chiffon skirt. Wowza!

Nubby Twiglet | Blogcademy San Francisco

It took no time at all for our blogcadettes to rifle through their goodie bags and finish off their looks with ears and bows.

Nubby Twiglet | Blogcademy San Francisco

I always say that the best part of the weekend is watching our ladies make new friends. Shown above: Ayanna, Erin, Mariah and Samantha (who flew in all the way from Australia!)

Nubby Twiglet | Blogcademy San Francisco

On Sunday, it was Mother’s Day and we figured that there was no better way to celebrate than with a mix of macarons from Chantal Guillon which was right down the street. Always a crowd pleaser!

Nubby Twiglet | Blogcademy San Francisco

I won’t tell you what happened here. You’ll have to come to class to find out why I’m always mortified when this particular story comes up in the presentation. ;)


Our sponsors KILLED IT this time around. These independent businesses hooked our blogcadettes up big time and we are so thankful for their generosity!

Nubby Twiglet | Blogcademy San Francisco

Notebooks are a must-have in class and Moxie Makery delivered with a rainbow-hued, pocket-sized assortment.

Nubby Twiglet | Blogcademy San Francisco

Ladybird Likes created a customized mix of wooden pins and keychains featuring our branding and inspirational messages.

Nubby Twiglet | Blogcademy San Francisco

It’s no secret that our ladies love big, bold hair accessories and these giant satin bows by Dark Pony Designs were a huge hit.

Nubby Twiglet | Blogcademy San Francisco

Reeta Krishna’s WordPress for Beginners book is so awesome because it covers some of the more technical parts of blogging that every blogger should know.

And, I’m always a fan of the cute acrylic accessories Art School Dropout whips up. These arrow hair clips were super fun.

Nubby Twiglet | Blogcademy San Francisco

The days of scrunchies and ugly hair bands adorning our wrists are over thanks to Mane Message! I’ve been wearing mine every single day since.

Nubby Twiglet | Blogcademy San Francisco

Zelma Rose sent necklaces imprinted with custom sayings on them and the packaging was top notch.

Nubby Twiglet | Blogcademy San Francisco

Fellow Branch client Olivine Atelier went above and beyond with sampler packs of scents! I designed the branding and packaging last year and getting to share it with the blogcadettes was really special. The finishing touch? Each box included a gold-dipped feather!

Nubby Twiglet | Blogcademy San Francisco

And, no class is complete without a glittery mix of sparkly ears from Crown and Glory!

And finally, a special thank you goes out to Kind who hooked us up with their delicious bars throughout the weekend.

Extra Love

Nubby Twiglet | Blogcademy San Francisco

After class, we always pose with blogcadettes in front of our backdrop. We changed up the pattern this year — do you like it? Here, we’re hanging out with Paula from Blank Stare, Blink. LOVE HER.

Nubby Twiglet | Blogcademy San Francisco

A special shout-out goes out to our kick-ass interns, Vivian and Paige. They were an absolute wonder team and I wish we could pack them along around the world with us.

Nubby Twiglet | Blogcademy San Francisco

And, no Blogcademy is ever complete without a class photo. Yes, it was as fun as it looks!

Nubby Twiglet | Blogcademy San Francisco

By the end of class, this is basically how I felt, as illustrated by the amazingly talented Hannah Concannon of The Dress Up Box.

Nubby Twiglet | Blogcademy San Francisco

Thank you to all of the wonderful ladies who spent their weekend with us, learning about blogging, snapping photos and eating macarons.


Nubby Twiglet | Blogcademy San Francisco

If you’d like to join us on the road, we’re off to Vancouver and Calgary in June, London, Berlin and Amsterdam in July and August, New York and Washington, D.C. in September and October and finally, Melbourne, Sydney and Auckland in November and December. Hope to see you in class!

All photos: Ingrid Chang of Jerry Yoon Photographers.
Venue: Makeshift Society.

Hitting The Road Again! Next Up For The Blogcademy: San Francisco and Chicago!

The Blogcademy | Chicago

In just three weeks, the 2014 dates for The Blogcademy kick off and we’ll be heading off to San Francisco first, followed by Chicago the week after. I’ve never spent much time in San Francisco (unless you count a ton of layovers) and have never stepped foot in Chicago so it will be awesome to experience both cities with fresh eyes.

Between classes, I’ll have a few open days in each city to explore so if you know of anything that’s a must-see, please leave me a note in the comments!

2014 Dates

San Francisco and Chicago are just the start of our new dates and I hope you’ll be able to join us at one of them:

San Francisco

May 10th & 11th

Makeshift Society
Almost sold out!

May 17th & 18th

Enerspace Chicago

June 7th & 8th

Soundhouse Studios

June 14th & 15th

The Commons Event Space

July 19th & 20rd

Curtain Road Studios

Almost sold out! 


July 22nd & 23rd

Curtain Road Studios

Sold out!

July 26th & 27th

Agora Collective

August 2nd & 3rd

The Thinking Hut

New York
September 27th & 28th

Attic Studios

Washington, D.C.
October 4th & 5th

Studio 52

November 29th & 30th

Studio 2204

Almost sold out!  


December 3rd & 4th

The Establishment Studios

Almost sold out! 


December 6th & 7th


The Blogcademy | San Francisco

Booking Details and About Us

If you need a quick refresher on what The Blogcademy is all about, it’s a two-day strategy-based workshop for bloggers and small business owners that want to take their online presence to the next level.

We cover subjects including content creation, networking (online and in-person), branding (building a brand from scratch and how to audit an existing one), social media, advertising, getting a book deal, writing for newspapers and magazines, using your blog to sell your own services and much, much more.

Each student also receives a report card with customized, actionable advice to apply to their very own websites, a 40+ page workbook and a tote bag emblazoned with their city. And chances are that you’ll make some really amazing new friends, too.

Basically, A LOT happens in just 16 hours! And better yet, we have an open Q&A at the end to answer anything else you can dream up.

If you want even more details about what we’re all about, please check out our overview.

Booking your ticket to any of our classes is easy -– just visit our registration page and sign up using PayPal. We offer a payment plan so you can choose to either pay the full amount upfront or you can pay in two installments. If you’d prefer to pay in even smaller increments, we can arrange that also. Get in touch at headmistresses @ theblogcademy.com and we’ll hook you up with all the details!

See you soon!