Tag Archives: New York

What I Wore: The Streets Of Soho

What I Wore: The Streets Of Soho

When I was in New York in October, the pace was so hectic that I barely had a chance to see friends or shop, let alone step outdoors. Even after The Blogcademy wrapped, we still had to do a promo shoot and film video spots before I left town. I woke up on that Monday though, knowing that somehow, some way, I needed to see my friend Bianca Alexis.

What I Wore: The Streets Of Soho

I first met Bianca in 2002 — I was friends with her boyfriend (we’d all met on LiveJournal — that’s how you made internet friends with common interests at the time) and she came along to meet up at Yaffa Cafe while I was in town. We didn’t see much of each other after that but when I stayed in New York for a few month stretch during the Spring of 2005, we became fast friends and grew much closer, making the most of the goth clubs as they were on their last hurrah (I still miss The Batcave like crazy!)

What I Wore: The Streets Of Soho

During the decade since we first met, so much has changed but we’ve remained close and still chat online almost every single day. That’s dedication! And you should celebrate those kinds of friendships as much as possible! So it only made sense to call in celebrated wedding photographer Lisa Devlin, who I just happened to be rooming with.

This was very special for us because Bianca and I are rarely in front of the camera together — she’s a professional photographer and retoucher so usually she’s shooting me! This was our first legit shoot together and I am so happy that we were able to pull it off right before I had to catch my flight home.

What I Wore: The Streets Of Soho

Lisa shot us along the side streets of Soho — delivery trucks were speeding by as we posed, jumped and laughed.

What I Wore: The Streets Of Soho

Actually, I did most of the jumping and Bianca did most of the posing. She’s one of the most down to earth people I know but when she gets in front of the camera, seriously watch out! Her fierceness knows no bounds! Haha.

I Wore:

Dress, Helmut Lang (from Tokio 7)
TBA Sneakers, ℅ Solestruck
Tights, H&M
Mouse Ears, Disneyland


What I Wore: The Streets Of Soho

With less than two hours to catch up, we managed to squeeze in shopping, a sit-down lunch and this shoot. We don’t get to see each other all that much but boy, we sure know how to make up for lost time!

What I Wore: The Streets Of Soho

A special thank you to Lisa Devlin for capturing these special moments and to Bianca for being a friend that’s been there for me through thick and thin. Friends like these are truly priceless.

Heartschallenger: Have Treats, Will Travel

heartschallenger ice cream pink

heartschallenger ice cream pink

Last month, I headed over to the Lower East Side for the last ever Ruff Club which was mobbed by the coolest kids in town. At around 2 am, the sea of kids (mostly swathed in layers of black avant garde clothing) parted when a mysterious pink truck complete with hearts and unicorns on its side pulled up.

What was this vision of pink and why was it there? I walked up and peeked inside to see an assortment of toys, candy from around the world and a mind blowing selection of gourmet ice creams. Heaven on wheels.

heartschallenger ice cream pink

heartschallenger ice cream pink

heartschallenger ice cream pink

heartschallenger ice cream pink

Now her dream is a successful business venture with Heartschallenger visiting events and parties worldwide. And, New Yorkers with a sweet tooth, you’re now in luck because Heartschallenger trucks can be found daily in Soho and Nolita! To keep up on the current locations and events, follow Heartschallenger on Twitter.

heartschallenger ice cream pink

heartschallenger ice cream pink

Inside Wolff Olins New York: An Interview with Jordan Crane

wolff olins new york graphic design agency

wolff olins new york graphic design agency

wolff olins new york graphic design agency

wolff olins new york graphic design agency

On September 14th, I caught a cab to the West Village for a meeting that I had been excitedly anticipating for months. Jordan Crane, a Creative Director at the legendary agency Wolff Olins had agreed to let me interview him for my blog. As I made my way into their New York headquarters on Varrick Street, I was immediately drawn to the simplicity of their workspace. Modern and white-walled, the office projects a feeling of accessibility and utilitarianism.

wolff olins new york graphic design agency

wolff olins new york graphic design agency

wolff olins new york graphic design agency

Wolff Olins was founded in London in 1965 by designer Michael Wolff and advertising executive Wally Olins and is responsible for many of the most recognizable branding efforts around the world. One of the company’s first assignments was developing the brand that became Apple Corps, the Beatles’ record label. You may also recognize the work that they recently did for up&up, Target’s new private label brand. They also created the NYC branding campaign and the London 2012 Olympics logo.

wolff olins new york graphic design agency

wolff olins new york graphic design agency

wolff olins new york graphic design agency

In preparation for our meeting, I had written up a set questions for Jordan to answer (many of which were based on your suggestions). What I immediately liked about Jordan is that even at his level, he is extremely approachable and candid. We began our meeting by talking about how he got his start in the design industry and amazingly enough, his initial answer was, “It just happened.”

Jordan has always been into art and screen printing and often, friends would ask him to design posters for shows. He carved out his path as a designer along the way without a master plan in mind. Instead, he crisscrossed the country, working at a multitude of agencies in big cities and making connections along the way.

I was really curious about Jordan’s opinion about going to school for design since many of us have wondered if it is really necessary. Though he knows many successful self-taught designers, Jordan relayed the sound advice that if you can afford college, you should go for it. A chance to be educated and to better ourselves should never be turned down if the opportunity arises.

As designers, isn’t the ultimate goal to change the world in some way with our designs? Jordan feels that the most rewarding part of working at an agency as well-known as Wolff Olins is knowing what you design matters. When you think about it, seeing the NYC logo zoom past you on the side of a cab or walking into Target and picking a product off the shelf that you designed the packaging for must feel pretty surreal.

wolff olins new york graphic design agency

wolff olins new york graphic design agency

wolff olins new york graphic design agency

wolff olins new york graphic design agency

Wolff Olins’ NYC Branding and Campaign

wolff olins new york graphic design agency

I asked Jordan what the biggest pitfall he sees new designers make and was surprised by his answer. He said that they’re too quick to turn on a computer to solve a problem and turning to technology isn’t always the immediate solution. There are so many other ways to do so and we need to learn to work with our hands, to take walks, to flip through books and magazines and to take a fresh approach to problem solving.

With the abundance of software and information that designers now encounter, I (along with many of you) often contemplate whether it’s valuable to be a jack of all trades versus specializing in a particular area. Jordan’s answer once again was very simple yet poignant: “There’s no point in going to work every day if you’re not happy.” When you think about it, if you loathe coding or branding or packaging design, why would you force yourself to go through the motions? Not only does this mindset make you unhappy but it affects everyone around you.

Working in an agency setting can be intense and stressful when you’re up against deadlines and the last thing you want to encounter is a grumpy, dissatisfied coworker. What you choose to learn should be completely dependent on you as a person. Passion shows. Don’t go through the process just to please those around you. Make yourself happy first and the positive mindset will trickle down.

Many of you wondered what qualities an agency looks for in new hires. Jordan looks for people with a sense of excitement, a passion for exploration and a great personality. There’s a balance between having the best portfolio and skill set versus being a likable person. In Jordan’s eyes, “Great designers that are great people” are ideal candidates.

wolff olins new york graphic design agency

wolff olins new york graphic design agency

Wolff Olins’ Branding of up&up, Target’s Private Label

wolff olins new york graphic design agency

Finally, I wanted to dig a little deeper into Jordan’s story. With the amount of talented designers in the world, it’s not easy to reach the level of a creative director at a top agency. I wanted to know what steps he took over the years to get to where he is. There was no simple answer but rather a unique combination of ingredients that brought him to his current position.

First and foremost, it was a process of making friends and networking within the agencies he worked at. Jordan worked all over the country and in 1999, he made a website for a deejay. A lady who saw it gave him a call and they became fast friends. She then ended up working alongside him at various agencies. Over the next few years, Jordan built a solid portfolio and began freelancing at Wolff Olins. After a few months, he was hired as a senior designer and began his ascent to the creative director position.

Having the chance to interview Jordan was amazing because there are so many questions that we have as designers; very rarely do we get to go straight to the top and get them answered.

When I was still in school, working at an agency felt so far out of reach. The established agencies in New York seemed like a lifetime away; I imagined them as being completely untouchable. Now that I’ve seen the inside of Wolff Olins and met some of their employees, everything feels much more accessible. When you think about it, nobody sets limits on what we can do but ourselves.

The biggest lesson I took away from our meeting is that is doesn’t matter where you start out as a designer. It’s up to you to carve your own path and to build a career that is satisfying. You are the only person that can make yourself happy. And, shouldn’t that be your goal at the end of the day?

wolff olins new york graphic design agency





What I Wore: 9.13.09

what i wore nubby new york style outfit

week in pictures

week in pictures

week in pictures

week in pictures

week in pictures

week in pictures

week in pictures


Striped cardigan, Modcloth
Dress, Forever 21 (borrowed from Gala)
Atacoma wedges, Acne
Neckace, Thisisstar.com Jewelry
Watch, Nixon
Headband, Forever 21

week in pictures

week in pictures

Two weekends ago, Bianca took some photos of me in Battery Park. The super amazing crew at Modcloth sent me the Get Out of Jail Free Cardigan that is the thinnest, softest cotton. It can be worn in a number of ways and even has a hood. Sadly, it has since sold out. With their site, you have to check back often because they add new items every day!

week in pictures

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The Week in Pictures: 9.11.09

week in pictures

week in pictures

Fall is in the air (and so is mercury retrograde). Between birthday celebrations, rooftop gatherings, performances in the Thompkins Square Park, dinner at german pubs and Brooklyn diners, freelancing in midtown, midnight photo shoots (with an abundance of sparkles and sequins) and attending Fashion’s Night Out, it’s been an eclectic mix of events this week.

week in pictures

week in pictures

week in pictures

Follow the arrow. I love this sign! I just noticed it a few days ago on Ave. A near my friend’s apartment and supposedly the document proclaiming the sale of Manhattan was signed in the bar below.

week in pictures

week in pictures

week in pictures

Fall fashion. Last night I visited the Miu Miu boutique and fell in love with a white coat and black flats with gold toe caps. The cooler weather is here and strolling through Soho at night while peaking into boutique windows is a nice way to pass the time.

week in pictures

week in pictures

Midtown. I spent a few days working at a marketing agency this week and it was fun getting dressed up for a change and taking the train up to Grand Central Station. I love mixing things up routine-wise and get a thrill trying out new settings.

week in pictures

week in pictures

Speaking the truth. During a visit to Williamsburg, I noticed this poster. One of my favorite things about New York is the abundance of homemade street art.

week in pictures

week in pictures

Fashion’s Night Out. Bianca and I hit Fashion’s Night Out last night and my favorite experience by far was visiting the Phi boutique. The staff was super nice, the entire collection was impeccable and the ad campaign covering the walls was pretty flawless.

week in pictures

week in pictures

week in pictures

Turning 26. Bianca turned 26 a few nights ago and had a birthday bash complete with red velvet cake on Wall Street. We met back when she was 20 and its nice having a friend that you can grow up with and always depend on no matter what. It’s funny how the social circles in New York are actually really small; I’ve ran into Timothy and Jeffrey (on the right) on at least three occasions in the last two weeks! Adore them.

week in pictures

week in pictures

Strange posters. Can you believe that this is a Converse ad? It stopped me dead in my tracks because it was so weird. Those crafty marketers!

week in pictures

week in pictures

Head Shots. This week I finished my first legit magazine writing gig and realized that I didn’t have any basic head shots to accompany it. I called Bianca and by that night, the problem was solved! What can I say? Virgos are super punctual and organized. This is my trademark ‘scholarly look’….which is really quite far from reality!

week in pictures

My birthday is swiftly approaching; I’ll be 28 on September 14th! It’s been a roller coaster of a year but change is good, right?

Readers: How was your week?

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