My favorite book on branding is The Brand Gap by Marty Neumeier. Last year, it was passed onto me as a PDF and I love not only how clever it is, but also that the advice is easy to comprehend. The diagrams and corresponding text never leave you feeling like you need to be an [...]

Is your avatar a less than accurate representation of your real life self? With your online representation, you get to decide which photos you’d like to upload, who you’d like to friend and which bands and movies to claim as your favorites. In a way, you get to cultivate a persona that may (or may [...]

Pause for a moment and consider the following: Are you a brand? Would you like to be a brand? Personal branding is the process of an individual developing themselves and their careers as a brand. An effective personal brand requires solid, cohesive self-packaging. To create a recognizable image under personal branding, many celebrities apply their [...]

A few weeks back, Overnight Prints had a free postcard offer running, so I made these 4 x 6 inch postcards with a matte finish and I’m really happy with the quality! Tweet This Post