Over the last few months, I’ve had the pleasure of working with Buffalo, New York based photographer Luke Copping. His images are sharp, engaging and stylish and he needed an identity to match.
Of his work, Luke says:
My images are all about style, creating it and changing it. I make beauty and fashion images that are elegant, unique, and sensorial. I love to apply the aesthetics of beauty and fashion to create quirky offbeat portraits of artists and musicians too. I work with clients ranging from the corporate to the counterculture who appreciate the high energy, humor, artful simplicity, and subtle alternative twist I bring to their projects.
When we started the process, Luke provided me with an outline of dream clients, magazines he’d like to work with and various interests to give me a better idea of the direction we should go in. Luke also likes medical imagery so in the end, we went with a red cross symbol made of L’s that could stand in as a watermark on his photographs. We did his name in varying weights of Avant Garde since it is clean and legible at fairly small sizes.
Once the logo was completed, I designed three introduction sheets for each of Luke’s portfolios for music, beauty and style. Each of these were printed on legal-sized white sheets with the logo centered.
Every month, Luke sends out emails with images of his work and a link to his site so we worked to design a template in both horizontal and vertical formats that could be easily switched out every month. These are actually digital but would look great eventually printed as oversized promo cards.
Moving forward, we just finished double-sided business cards. Luke just sent me a stack and I love how he used a gloss finish on the photo side and a matte finish on the information side which is helpful when you need to jot down additional information for a client.
It’s been a pleasure working with Luke over the last few months and in closing, the above images are some of his favorites of 2009. Thanks, Luke!