I’ve started the process of reworking my identity for 2009 and thought I’d share what I’ve completed with you so far. I’m still making some changes, but my overall objective has been to streamline the original identity I developed in 2008. I plan on making modifications every year from now on to reflect the changes [...]

Over the last few days, I’ve been printing and assembling my identity. Digital renderings only convey so much, so I’m posting photos of the printed outcome that’s based on this post. Shown: Double-sided business card, cover sheet, mailing label, form letter, invoice. (I don’t have an immediate need for a CD, so I’ve left it [...]

Over the last few weeks, I’ve been tightening up my company’s identity. Usually, when you get busy with a job and freelance clients on the side, the first work to get tossed to the side is your own. I decided that it was time that all of my correspondence materials matched and since I already [...]