Tag Archives: Graphic Design

In The Beginning: My First Design Project

In The Beginning


In The Beginning

Last night I dug deep into the design catacombs — I actually dug so deep that the work I was looking for wasn’t even archived on a hard drive. Going back in time a full decade meant that I was sitting on my office floor, digging through a pile of hand-labeled CDs. Finally, one spool in, I got lucky.

There are many posts I’m working on that flow easier, that look much prettier and that focus on my life in the present. Honestly, I’d rather be working on those. But I do see the value in looking back sometimes. When we look back, we have those moments where those murky times in our lives finally make sense and by sharing these experiences, we can help others in similar situations.

Today, we’re taking a trip down memory lane to my first ever design project. Trust me, I’d much rather keep my overzealous use of Photoshop brushes during 2003 locked in the vault but we all have to start somewhere! This is where my path into design first began (though I didn’t know it at the time).

In The Beginning

In The Beginning

Ten years ago, I was in school for business. My courses were dry and I struggled (hard) through subjects like pre-calculus and biology. A few days a week, I worked in a shoe store at the mall. And sometimes on the weekends, I took accelerated marketing courses. As you can imagine, I wasn’t having a whole lot of fun!

I’d always wanted to be an artist but my style was more collage-based and I didn’t see a clear path to making a living so I went the so-called practical route. Though looking back, I’m so thankful I did business courses before design, it wasn’t where I wanted to be. It didn’t feel like the right fit but at that point, there was nobody around to convince me to follow a more creative route — I didn’t know any designers in real life (and just a handful online) and I’d never set foot in an ad agency. My only exposure had been an old George Lois book in my high school library and witnessing some crudely made business cards and CD artwork (with one too many Photoshop effects) in high school.

In The Beginning

In The Beginning

In my free time, I worked on a self-initiated project on my laptop. I admittedly knew nothing about design. I had a dream to design an autobiographical magazine (the powerful blogging software and beautiful, editorial-inspired themes I completely take for granted now were a ways off) and I had so much fun putting these pages together. Even though I had no clue what I was doing, I just went for it. Using a 2 megapixel digital camera and a bootleg version of Photoshop, I stayed up late piecing together images and stories. Looking back, a lot of it is cringe-worthy but what I realize now is that doing these layouts along with other projects outside of professional confines helped me find my style and explore ideas freely.

I finally had the chance to go back to school and major in design in 2006 and never looked back. Now as a full-time designer my focus now is 95% on client work but I still think back fondly on those days in 2003 where I tested out new sets of Photoshop brushes because I was curious. There was nobody to tell me otherwise and I just did what I wanted when I wanted, for better or worse!

In The Beginning

In The Beginning

I’m sharing this today in an effort to encourage you to just go for what you want. There are always going to be roadblocks in your life. Even if you’re in school for something else, even if you have very little time, even if you have very little money, never let that hold you back. Explore the path you’re interested right now, even if it’s 10 minutes a day. Dream up self-initiated projects and learn all you can — relish your freedom and soak up the inspiration around you. You’ll be that much more prepared when it’s finally time to make your move.

I wasn’t able to make my move until three years after I started this project but it was worth the wait. And this time, I’d already done enough exploration to know that it was the right fit.

Client Release: Fred and Hannah!

Nubby Twiglet Identity Development and Collateral Fred + Hannah

This year, I’ve adjusted my design strategy and am taking on a lot less clients in an effort to go much deeper with the ones I am currently working with. Five years ago, a client may have just needed an identity but they now often need upwards of ten custom items of collateral. Because of this, projects take more time to complete so I’m sharing a lot less these days.

Nubby Twiglet Identity Development and Collateral Fred + Hannah

I completed this project a few months back for Fred and Hannah — a photography duo located in Tasmania, they have a massive love for art, travel, good design and of course, each other!


Nubby Twiglet Identity Development and Collateral Fred + Hannah


Fred and Hannah’s work is bold and adventurous and they came to me in need of an identity to match. They were already drawn to the boldness of cyan and magenta and I saw an opportunity to merge the two hues in the center, symbolic of their pairing. The simplicity of the symbol allowed it to be modified over much of the collateral to add a bold burst of color and fun secondary patterns.

This is going to be a busy month as I dig into both a book proposal and a print magazine design but no matter how tired I am at the end of each day, I love it. Graphic design on most days is far from fun and games but when clients as upbeat and enthusiastic as Fred and Hannah come along, it sometimes feels like it. I adore these two!

Nubby Twiglet Identity Development and Collateral Fred + Hannah


Client: Fred and Hannah
Projects: Identity development and collateral including business cards, a gift certificate, a thank you card, CD and DVD labeling and an editable invoice.

The Blogcademy and MagCloud: Poster Crazy!

The Blogcademy MagCloud Posters

When you need to promote an event or get your designs printed on nice quality paper, we all know how quickly that can add up. And, screen printing posters is also very expensive, especially when you’re a smaller business. I’ve been looking for an alternative, cost effective way to print posters and I finally have a solution to share with you!

A few months ago, Luke Copping needed a poster for his speaking event and hired me to design a layout he could print through MagCloud. At The Blogcademy, we’ve been using MagCloud since the very beginning to print our workbooks but I didn’t realize they also did double-sided 18 x 24 posters! Luke was impressed with the quality so when it came time to test out some new Blogcademy designs, I knew just where to go.

The Blogcademy MagCloud Posters

For those of you who aren’t familiar with MagCloud, it’s an on-demand printing service run by HP and you can print as little or as much as you like. They ship around the world, too. Sometimes you don’t have the quantities needed to go through a traditional printer or you just need to proof a project to see how it’s looking. Having the option to order a single piece is so nice!

Late one night, Gala sent me a manifesto and along with that, I put together layouts of our two upcoming Blogcademy dates in Portland and Los Angeles. I expected the quality to be just okay for $2.00 a piece but was pleasantly surprised when the posters showed up. First off, each comes in its own protective plastic sleeve. Next, the paper is much heavier than poster paper — it’s more like a few steps down from card stock. And the finish is the equivalent of a satin. It’s got a very soft shine (which helps with durability) but it’s not a cheesy high gloss by any means.

The Blogcademy MagCloud Posters


If you don’t have an event to produce posters for, why not try the following:

• Make prints of your original photography. Create a collage on your wall or give out as gifts and promos.

• Posters of old school family photos would be really charming!

• Do a series of patterns you’ve created. Make your own mishmash of wallpaper!

• Print your artwork as posters to sell at conventions, shows or events.


Hopefully you’re inspired to get out and make some of your own posters. I had a blast doing this and hope to have some original designs for sale later in the year. If you make any of your own, stop by and leave me a link! And for reference, these are flats of the designs I sent to print:

The Blogcademy MagCloud Posters


* All posters printed on-demand through MagCloud. Templates can be found here.

* Tassels are courtesy of The paper Jar via The Cloud Parade, an official Blogcademy sponsor.

* Finally, I want to note that this post was in no way sponsored by MagCloud. I just really like the service and hope it is of use to you as well.

Digital Facelift: Luke Copping E-Promo

link love

Towards the end of 2012, photographer Luke Copping decided that it was time to make some big updates to his marketing plan. Our first order of business was to update his e-promos.

The template we’d designed two years before to accompany his print promos was feeling a bit tired — there was only room to feature one story and we’d been noticing a trend towards digest-style promos which allowed for multiple stories and a lot more reader engagement.

After working together for three solid years, Luke and I tend to be on the same wavelength — we nailed this design on the first try and since it’s a template, Luke can easily change out the content each month to share his latest project highlights.

About the new promos, Luke noted on his blog that, “This sort of format just makes sense to me. It is easy to quickly read and understand, gets the point across without being overly obtrusive, features a range of current projects that recipients may find relevant, and gives them a choice of which stories they want to engage with and explore further.”

When it comes to e-promos, it doesn’t matter how good they look, they still need to perform. I was excited to receive a recap of the stats after Luke sent out this new format and at this point, it appears to be our most successful digital promotion yet!

In the weeks since, we’ve started digging into a few more small updates to Luke’s branding including his Facebook header, which is also a template that he can change out as often as he likes.

We’ve got quite a few more projects coming up and I’m looking forward to seeing where this year takes Luke — he’s got a lot of ideas up his sleeve for both his branding and photography.

link love

View some of my previous collaborations with Luke Copping here:

• Print Portfolio
• Magazine
• Letterpress Business Cards
• Various Promos

Getting Schooled: Computer Arts Design Student Handbook

Nubby Twiglet Computer Arts Design Student Handbook


“If you have the right skills and attitude, sooner or later you’ll be in the right place at the right time.” —David Annetts

There are a lot of students out there who read this blog as well as a lot of people questioning whether they should go to school for design. This post is for you. Even though I’ve been out of school for close to five years now, I started this blog as a design student and I remember having more questions than answers about the industry I was beginning to break into. I only wish there was a guide like The Design Student Handbook around at that time.

I now take a lot of the information I’ve gathered for granted but flipping through this guide makes me remember exactly what it was like. And I commend Computer Arts for putting this together. It’s approachable, solid and takes a lot of mystery out of what it takes to start a career in design. And it doesn’t sugarcoat the fact that the design industry is more competitive than ever.

The handbook is divided into 8 chapters and covers topics including picking the right learning method (from self-taught to university), how to find an internship, what works (and doesn’t) for self-promos, what it takes to make it in the real world and how to get noticed in a sea of other designers.

I like the practical approach to the guide — it even weighs the pros and cons that come with traditional schooling routes and covers alternatives to getting qualified that involve a lot less expense. And, it gives you tips on how to survive while studying from staying inspired to keeping a budget! I feel like alternative methods aren’t discussed often enough and I’m glad this guide breaks down those barriers. For instance, I attended an accelerated design program at a community college and it taught me everything I needed to know at a fraction of what it would have cost at university. It’s important to weigh your options before incurring a huge amount of debt.

Of course, getting into school and doing the work is only the beginning. I love that the guide says that you should treat your final year at university like a job. And, to always be your worst critic. Because honestly, when you’re in school, these are the two things you don’t want to hear! Beyond that, submit your work to design blogs, put time into your website and never stop networking, both online and off.


Nubby Twiglet Computer Arts Design Student Handbook


Remember that no matter how great you are, you still have to nail your first interview. A few points on the list stood out in particular, namely to not be late, personality definitely counts and YOU’RE NOT GOD. The takeaway: be confident but never arrogant!

The internship section is also spot-on. This starts by explaining the difference between internships, placements and work experience. Who knew?! I interned at the same design studio for a full year and agree with many of the sentiments including confidence is king, speak up, become irreplaceable, act interested and act as though you’re already on the staff!

“Your portfolio serves as an extension of your personality.” —Dominic Lippa

I found the self-promotional section perhaps the most helpful because the truth is that no matter how talented you are, you still have to get out there and let people know that you exist! Portfolio tips and promo ideas are covered but also perhaps more importantly, tips on how to avoid social media pitfalls are as well.

Finally, there’s a resource guide in the back. I like that it’s not just the usual list of inspiration sites and schools. Instead, the list runs the gamut from courses to essential reading to legal to finances, housing, digital folio sites and industry advice. What more do you need?!

I found my copy of The Design Student Handbook at Barnes & Noble but you can head on over to the Computer Arts shop as well. Students, if you’re looking for an affordable, go-to guide this is a great place to start.

Digital Portfolio Update: New Projects!

Nubby Twiglet Digital Portfolio Update

Portfolios are a popular topic of conversation with creatives because most of us need them to gain new clients. To this day, my career is heavily reliant on my portfolio. It doesn’t matter how great of a designer you are — whether you’re showing up for an interview or trying to land new clients, your portfolio holds the key to opening up new opportunities. I believe in doing a refresh a minimum of once a year. If you wait beyond a year, the updating process just becomes more overwhelming and easier to put off.

Over holiday break at the end of the year, I got to work pulling out old projects, adding new ones and creating a mix that I was happy with. I am working on a self-hosted portfolio site that will go live in a few months but for the time being, Cargo has been working out just fine. While I tend to keep no more than 10 to 12 projects in my print portfolio, I show a lot more online since there aren’t the same time and length constraints.

Without ado, here are a few recent projects and additions to the portfolio:

Nubby Twiglet Digital Portfolio Update

1. Miss Anastasia Perfume

This project was a dream come true because I got to design everything from the identity to the packaging and collateral for this fragrance. Launched by Olivine, Miss Anastasia features a classic, seductively French visual direction and a great story. Better yet, as someone who usually shies away from perfume, I now carry a vial of this in my purse everywhere I go. I love it that much. Get yours here!

Services: Identity Development, Packaging Design, Splash Page, One-Sheet, Postcards


Nubby Twiglet Digital Portfolio Update

2. Juliane Berry Photography

Photographer Juliane Berry splits her time between Paris and L.A. and I first met her when she shot Gala & I in Paris two years ago. After getting photographed by her, I not only fell in love with her work but as a person as well. Instead of simply shooting us and sending us on our way, she gave us a day-long tour of the city, showing us all the cool, lesser-known sights. Her style is inviting and romantic and I’m so glad to call her a friend.

Services: Identity Development, Web Design (site and blog), Collateral (business cards, stickers, invoice, DVD label). *Responsive development on blog by Star St. Germain.


Nubby Twiglet Digital Portfolio Update

3. Lindsay Taryn Photography

Brooklyn-based wedding photographer Lindsay Taryn wanted an identity that aligned with her modern, free-spirited style. I love that she stayed away from the soft and sweet colors normally associated with the wedding photography genre and instead followed her own uniquely modern path. Once we were finished with her identity and business cards, we created a guide that helps clients know exactly what to expect when hiring Lindsay Taryn for their big day.

Services: Identity Development, Business Cards, Photography Guide


Nubby Twiglet Digital Portfolio Update

4. Rock n Roll Bride

You probably know Kat quite well around these parts now! She’s a friend of mine, part of The Blogcademy and the founder of Rock n Roll Bride! We just gave her digital media kit a facelift for 2013, reworking it to more closely align with the look of her wildly popular print magazine. And, we followed up this project with her revamped website. Go, Kat!

Services: Editorial Design, Production


Nubby Twiglet Digital Portfolio Update

5. The Blogcademy

By far, my proudest moment last year was launching The Blogcademy, a strategy-based blogging workshop with Kat & Gala. Being in charge of all the branding and collateral that included everything from a one-sheet to a workbook to a website was a monumental task but it was important for me to put forth a professional image that complemented the content we worked so hard to craft.

Services: Identity Development, Web Design, Media Kit Design, One Sheet Design, Workbook, Collateral (business cards, stamps, stickers, pins, graduation certificates and report cards)


Nubby Twiglet Digital Portfolio Update

6. Sasha Gulish Photography

Lifestyle photographer Sasha Gulish has such great, energetic images! She came to me in need of a full brand overhaul and we’re still in progress with many projects — this overview only scratches the surface but I love how our outcomes so far convey her sunny, inviting style.

Services: Web Design, Portfolio Design, Print Promos, Web Promos, Business Cards


There are many more projects to check out as well — almost every one has been tweaked and updated in some way. Have a look around!

My Feature in the Computer Arts Collection is Out!

Nubby Twiglet Computer Arts Series Graphic Design Feature


It all happened very fast. Quite a few months back, I was sitting in the airport on a layover when an email popped into my inbox: it was from a Computer Arts editor, inquiring whether I’d like to take part in their Collection series and share a tour of my hometown along with a peek inside my life and design work. Before thinking to ask about deadlines or what exactly I’d have to deliver (!!!) I said yes.

The opportunity was quite surreal since I was such a huge fan of their previous issues and had been buying and reviewing them on my blog (if you want to get an idea for what they’re like, click here, here and here) — the design and insights are like nothing else I’ve seen available on the newsstands with a comprehensive, no holds barred approach into six various creative disciplines.


Nubby Twiglet Computer Arts Series Graphic Design Feature

Nubby Twiglet Computer Arts Series Graphic Design Feature


This feature was unique because not only does my imagery cover eight pages but I wrote the article as well! I am a confident enough writer but I’ll be honest — I’ve never written a 1,500 word article for a publication before and it was harder than I thought it would be. I’m a fan of getting right to the point when I write and there were many times when I questioned what anyone else could possibly want to know about Portland! But finally, after some (okay, many) prompts from friends, it came together. Joey was also a great sport, riding his bike around town and getting all the shots we needed. Teamwork!


Nubby Twiglet Computer Arts Series Graphic Design Feature

Nubby Twiglet Computer Arts Series Graphic Design Feature


Pursuing design is not about fame and fortune or notoriety for that matter but when things like this do happen, they remind me of why the long hours and pounding my head against the wall at times are worth it.

On another note, I learned something incredibly valuable from this experience and thought I’d share that as well. When I received this opportunity, I thought about what my friend Kat from Rock N Roll Bride wrote back in September: “I think it’s vital to be yourself, to be honest and to be genuinely interested in other people. Taking the time to get to know people, with no ulterior motive, will stand you in good stead when it comes to taking that relationship to the next level and working together.”


Nubby Twiglet Computer Arts Series Graphic Design Feature

Nubby Twiglet Computer Arts Series Graphic Design Feature

Nubby Twiglet Computer Arts Series Graphic Design Feature


The work of two of my clients, Luke Copping and Aroha Silhouettes is featured!


This also applies to business relationships and opportunities. I genuinely loved what Computer Arts was doing with their Collection series and felt it was of value to my readers so I excitedly bought multiple issues and blogged and tweeted about them. I believed in what they were doing because it was opening doors into industries that normally don’t share a whole lot about their processes. Our collaboration began because one of the CA editors saw my tweets about their issues and followed up with an email offering me the article. I’ve learned that by genuinely believing in something with (as Kat mentioned) no ulterior motives can organically lead to great things. The key is that you have to be willing to put yourself out there and share what you love.


Nubby Twiglet Computer Arts Series Graphic Design Feature


If you’ve ever wanted to know more about Portland and explore more of its landmarks, shops and places to eat, this article is for you! I’ve been keeping this issue next to my desk, still taking it all in. To work with a team I look up to and respect has been an amazing experience. And one that I’m incredibly thankful for.

P.S. If you’re in the U.S. and looking for Computer Arts issues, I’ve found them consistently at Barnes and Noble. They’re also available in print and iPad versions in the Computer Arts shop.

The Typofiles #122: Jan V. White Books at Your Fingertips!

Jan V. White Books Graphic & Publication Design


An outtake from a Jan V. White post, 2008


I’ve been posting about magazine guru and design consultant Jan V. White since the beginning of this blog, ever since I discovered his best known title, the Graphic Idea Notebook.

He’s a hero of mine because he has spent the majority of his life making a whole world of design techniques and ideas accessible through his many titles, all painstakingly thorough. These books were groundbreaking at the time because most were released before designers had widespread access to the internet and the world’s collective inspiration at their fingertips. Books like this were the gateway to learning about great design.

To this day, I still use his his titles like Editing By Design and Designing for Magazines when I’m working on publication-based projects like the Rock N Roll Bride Magazine from earlier this year — they’re timeless and are a great way to jog your memory when you’re trying to come up with unique, original page layouts.

Jan V. White Books Graphic & Publication Design

The big news is that Jan V White’s books are now all available under the public domain in their entirety, completely free on his website! This is amazing because a lot of these titles are no longer readily available.

Upon the completion of the digitization of his books, Jan wrote, “This 84-year-old thanks you for your gift of remaining extant forever.” His works now have the chance to become cultural artifacts, not just design relics. And for that, I’m very grateful. A whole new generation of designer can now access his books with ease. I hope you love his content as much as I do!

Jan V. White Books Graphic & Publication Design


You can view all of The Typofiles right here.