Tag Archives: Graphic Design

Project Spotlight: Goldenrod Pastries

Nubby Twiglet | Goldenrod Pastries

One of the coolest projects I’ve had the honor of working on over the last year is branding a female-owned, Nebraska-based bakery called Goldenrod Pastries.

The full brand story is featured over on Branch but there were so many beautiful outtakes from this photo shoot that I wanted to share a few more with you — plus, the story behind this brand is so inspiring.

Angela had always dreamed of having her own bakery but over the years, it had become a side project tacked onto her full-time job. After joining us for Blogcademy San Francisco a year ago, the lightbulb moment happened — she realized that if she wanted to make baking her career, she could. It was as simple as that.

Nubby Twiglet | Goldenrod Pastries

Of course, there’s a lot of hard work that goes into making an idea come to life — and Angela was willing to roll up her sleeves and make it happen. She now has a beautiful bakery in the heart of Lincoln, Nebraska and if you’re in the area, pay her a visit. I’m so proud to call Angela not only a client, but a friend. She is living proof that it doesn’t matter what your day job is or where you are at in life — you have the power to make your dream a reality.

Check out more of the Goldenrod project right here.


Photography: The Mullers.
Styling: Lovestruck Social Events.
Flowers: I Bloom Flowers.

Project Spotlight: Olivine Atelier

Nubby Twiglet | Project Spotlight: Olivine Atelier

Just in time for Mother’s Day, Branch wrapped up two new products with Olivine Atelier that would make great gifts. I love Olivine because their products always have a positive message — I’ll pick up any beauty item that lists Unconditional Love as an ingredient! Check out even more project details right here.

And on a more personal note, I’ve been in the throes of wrapping up a pile of projects on top of planning two back-to-back trips on opposite sides of the world (it’s always all or nothing around here!) so I’m taking a little breather and returning on Monday with regularly scheduled content.

Enjoy the rest of your week!

Project Spotlight: Luke Copping

Nubby Twiglet | Project Spotlight: Luke Copping

Branch recently wrapped up a bundle of new projects with Luke Copping including a print promo set, branded rubber stamp and thank you cards. Luke was one of the first freelance clients I began working with six years ago and we are still experimenting and trying out new ideas all the time, collaborating on everything from magazines to newspapers to wedding invites! You can see the full outcome of Luke’s new projects here.

Project Spotlight: Brand New Ways

Nubby Twiglet | Project Spotlight: Brand New Ways

It’s been far too long since I shared new design work — over at Branch, we recently wrapped up the branding, collateral and website for Brand New Ways, the blog / podcast of Jen Leonard. Jen is a San Francisco-based journalist and speaker with a major love of large botanicals, clean type and a dash of bling. As you can imagine, this was a particularly fun project to dig into!

To get the full scoop and check out more of the design elements, click here.

Branded #3: Malvi Marshmallows

Nubby Twiglet | Malvi Marshmallows

Up until a few days ago, I’d always assumed that all marshmallows were basically the same: white, fluffy and sugary. And, it makes sense — marshmallows are a cheap commodity at grocery stores and a “nice to have” when the mood to decorate your hot chocolate strikes or a summer night of camping calls for s’mores. But beyond that, they’re pretty basic and overlooked.

Nubby Twiglet | Malvi Marshmallows

Nubby Twiglet | Malvi Marshmallows

Well my friends, I was wrong about all marshmallows being created equal. Malvi has changed the game for good. A few days ago, a very thoughtful sponsor sent a box of these sweet treats to my doorstep as a Valentine’s Day surprise and lord almighty, these babies pack a flavorful punch.

Nubby Twiglet | Malvi Marshmallows

Raspberry Hibiscus, Red Velvet, Spiked Espresso and Vanilla Salted Caramel are all up for grabs. I think these little packs would make such great client gifts and goodie bag treats at a party.

Nubby Twiglet | Malvi Marshmallows

The branding is spot-on as well. It has a hand-done feel but the black and white color scheme keeps the overall look from venturing into total kitsch territory. The spare, simple packaging gives it a sense of confidence — there’s no need to shout from the mountaintops that these pieces of pillowy goodness are the shiznit…because one bite is all it takes to seal the deal.

Nubby Twiglet | Malvi Marshmallows

Oh, in case you’re wondering about the name, Malvi is short for malvavisco which is the Spanish word for marshmallow. Pretty great, right?

Less Made totally nailed the branding and website. I love discovering these great independent brands and the talented designers who make them happen. Now, I just need to throw a party so I have an excuse to order a boatload more of the vanilla salted caramel marshmallow sandwiches. Because, as you probably guessed….they disappeared quite fast as soon as the last photo was taken.

Nubby Twiglet | Malvi Marshmallows


Images: Shauna Haider and Malvi.
View more Branded posts here.

Branded #2: Gingerella Ginger Ale

Nubby Twiglet | Branded: Gingerella by All Good

When I first made eye contact with Gingerella while I was hanging out in an Australian cafe, I gasped, jumped up and down and ordered a bottle as quickly as possible. That’s a strong reaction over a bottle of ginger ale but Gingerella happens to be gorgeous, stylish and socially conscious. That’s a hard combination to top when it comes to branding, don’t you think?

Gingerella is sweet and carbonated like soda but has a spicy ginger flavor. This particular incarnation features an enticing mix of organic ginger, lemon, organic vanilla from Sri Lanka and sugar from India. Yes, it tastes as awesome as it sounds.

Nubby Twiglet | Branded: Gingerella by All Good

Gingerella is produced by All Good, which is a small business focusing on creating high quality products with a conscience. Most of their ingredients are not only organic but they’re also sourced from fair-trade farmers. I’m glad that more brands are taking the reigns on producing products that aren’t just about all looks and no substance. Gingerella is proof that you can care about the environment while amping things up with a saucy redhead.

Nubby Twiglet | Branded: Gingerella by All Good


Images: Shauna Haider and Best Awards.
For more Branded posts, click here.

Branded #1: Greene St. Juice Co.

Nubby Twiglet | Branded #1: Greene St. Juice Co.

Welcome to Branded, a new column where I share new brands I’ve personally discovered with you. First up is Greene St. Juice Co.! I was walking through Melbourne while on a lunch break last month and came across this epic shop. I know that juice places are a dime a dozen these days but this one immediately stood out because it was sleek, modern and full of brilliantly simple branding. I was so obsessed that I brought one of their empty juice bottles home to use as a vase on my desk!

Nubby Twiglet | Branded #1: Greene St. Juice Co.

Each flavor of juice has its own logo variation. Because the typeface is always the same, it still feels cohesive.

Nubby Twiglet | Branded #1: Greene St. Juice Co.

Greene St. Juice Co. was founded by Natalie and Steve in 2012 and after a stint in New York, they’ve returned to Melbourne. All of their juices are cold pressed and raw, meaning that it never encounters heat — this keeps the enzymes and vitamins as potent as possible. Additionally, all the ingredients are organic. I love a brand that is as good for you on the inside as it looks on the outside.

Nubby Twiglet | Branded #1: Greene St. Juice Co.

Here are a few of the flavors Kat, Gala and I tried: 1. Greene St. Classic (Alkalise + Detox). and 2. West Village (Replenish + Fortify).

Nubby Twiglet | Branded #1: Greene St. Juice Co.

3. 1 Giant Mind (Radiant Light).

Nubby Twiglet | Branded #1: Greene St. Juice Co.

4. The Bronx (Personal Power) and 5. BDFM (The Orange Line).

2015_greene_street_juice_10

The branding system was produced by Cassette Agency. They summed up the vision of the brand as “Bringing a little piece of New York City to Melbourne.” It’s got a big city, no-nonsense feel while remaining calm, cool and collected.

Nubby Twiglet | Branded #1: Greene St. Juice Co.

Nubby Twiglet | Branded #1: Greene St. Juice Co.

I’ve been to dozens of juice places across the world and after I left the shop, I kept asking myself why Greene St. Juice Co. was still at the forefront of my mind. And then, it occurred to me — it wasn’t just about the juice, it was about the experience. Great brands don’t just deliver a great product. They deliver something more, something that’s sometimes hard to put your finger on. They leave you feeling inspired and better off after you’ve encountered them.

What are some great brand experiences you’ve had lately? Is there a product or service that still has you buzzing? I’d love to hear about it!


Photos: Shauna Haider and Madeline Kate Photography.
Brand mockups: Cassette Agency.