My favorite book on branding is The Brand Gap by Marty Neumeier. Last year, it was passed onto me as a PDF and I love not only how clever it is, but also that the advice is easy to comprehend. The diagrams and corresponding text never leave you feeling like you need to be an [...]

Pause for a moment and consider the following: Are you a brand? Would you like to be a brand? Personal branding is the process of an individual developing themselves and their careers as a brand. An effective personal brand requires solid, cohesive self-packaging. To create a recognizable image under personal branding, many celebrities apply their [...]