My favorite book on branding is The Brand Gap by Marty Neumeier. Last year, it was passed onto me as a PDF and I love not only how clever it is, but also that the advice is easy to comprehend. The diagrams and corresponding text never leave you feeling like you need to be an [...]

Find a way to humanize your brand, use your personality, and take your brand from good to great. -Guy Kawasaki Do you envision your blog as a brand? If you do, try embracing the concept of brand personality. To understand what brand personality is, envision your brand as if it were a person. It would [...]

Over the last few days, I’ve been printing and assembling my identity. Digital renderings only convey so much, so I’m posting photos of the printed outcome that’s based on this post. Shown: Double-sided business card, cover sheet, mailing label, form letter, invoice. (I don’t have an immediate need for a CD, so I’ve left it [...]

Who are the best promotional goods company/website out there? I’m building my press kit for graduation this fall and I want to have a little goody to hand out. Unfortunately, a lot of the promo companies that I find do not take an order of less than $200. I’m a student, so money is tough [...]

Over the last few weeks, I’ve been tightening up my company’s identity. Usually, when you get busy with a job and freelance clients on the side, the first work to get tossed to the side is your own. I decided that it was time that all of my correspondence materials matched and since I already [...]