Tag Archives: Blogging

Blog Log #13: The Key To Building an Engaged Audience Plus 30 Ideas For Fresh Content

2013_bloglog_header

Nubby Twiglet | The Key To Building an Engaged Audience Plus 30 Ideas For Fresh Content

The quickest way to grow your blog doesn’t hinge on implementing the latest SEO techniques or posting a lot of pretty images. If you want an audience that’s engaged and keeps coming back for more, create genuinely helpful content.

If you poke around the internet, you’ll notice that a majority of the most popular blogs are heavy on content that teaches you something. Whether it’s how to live a better life, how to tie a scarf or how to whip up something new in the kitchen, people are always searching for opportunities to learn something new, even if it’s ridiculously simple.

Think about it this way. When you sit down to google something, would you key in:

Popular lipstick shades or how to pick flattering lipstick shades?
Graphic design portfolio or how to build a print portfolio?
Cute hairstyles or how to style short hair?
Chunky sweater styles or how to style chunky sweaters?

Audiences want applicable advice that is helpful and benefits their lives in some way. The concept of being helpful can feel a bit daunting at first. After all, not all of us are gourmet chefs, DIY masterminds or decorating geniuses. But, it doesn’t have to be that complicated. When it comes to being helpful, we each have a unique set of talents and life experiences. We just tend to assume that everyone else knows how to do what we do. You’d be surprised at how popular some of your tried and true skills can be when turned into a series of blog posts.

To be genuinely helpful, the key is to think of little ways to add a twist to what you already enjoy doing.


Here are some ideas to get you going:

1. Bake your way through a stash of favorite family recipes and photograph the results.

2. Review the books that have had the biggest impact on your life.

3. Break down your favorite makeup and skincare routines along with the products you recommend and why.

4. Document before and after shots of your home renovations with how-to guides.

5. Are you a green thumb? Create guides around what grows best in which climates.

6. Tour your city’s food carts and let us know your top picks!

7. If movies are your passion, create guides of must-see films broken up by genre.

8. Did you bypass college and follow a self-taught path to the career of your dreams? Tell us how you did it!

9. Share styling tips on how to get creative with a very limited wardrobe.

10. If you’re a master at smoothies, create a series around your favorite recipes.

11. Do you have a knack for hairstyles? Let us know the best ones for long, short, updos and more!

12. Create a series of helpful email templates related to your industry.

13. Share your tried-and-true social media tips and tricks for each platform.

14. Develop a series of paint swatch combos for the color challenged.

15. If organizing is your thing, share before and after shots alongside your sources for supplies.

16. Do you have a talent for modifying the mundane? Share your best IKEA hacks!

17. Are you a web designer? Let us know your favorite web font combos.

18. If you’re a thrifting champ, create guides for cities you’ve visited.

19. Is bartending your specialty? Share recipes and photograph your best drink concoctions!

20. Review your favorite restaurants in town and come up with your own rating system.

21. If you’re a shoe obsessive, create guides for the best shoes from working out to going out.

22. Is traveling your passion? Create guides for each locale you visit including transportation, dining and hotels!

23. Create a series of style posts centered around a favorite wardrobe staple.

24. Do you have a specific way of shooting and processing your photos? Show us how you do it.

25. Have you mastered how to clean your house without using harsh chemicals? Teach us your tricks!

26. If you’re a creative that’s burnt out on “pinspiration” posts, inspire us through real life mood boards.

27. Run your own business? Create an advice column centered around what you’ve learned.

28. Have you pulled off a career change into a completely different industry? Break down how you did it!

29. Are you a fitness junkie? Share routines for busy, on-the-go types.

30. Is event planning your passion? Teach us how to make gatherings and parties run more smoothly.


When it comes to building an engaged audience, be genuine, be helpful and share what you know.

Your turn: What are some recent helpful posts you did that were a big hit?


Image: Alexa Loy Photography.

My 25 Favorite Blog Posts of 2013

2013 Blog Post Recap | Nubby Twiglet

This has been a huge year for me with more twists and turns than I could have possibly imagined. But yesterday on Christmas Day, everything slowed down and I spent the day reading Everything I Know cover-to-cover, watching terrible movies, flipping through issues of Elle that had piled up and taking a walk through a new neighborhood with Joey and Rocky while trying to warm up with a soy chai latte.

For Christmas Eve, we made our annual pilgrimage up to my grandparents’ cabin (check out my grandpa’s sweater!) and then ripped through our pile of presents as soon as we got home. Joey surprised me with this dress which I’d been wanting for a long time. It felt very Christmas appropriate so I wore it out and about yesterday. I hope you had a relaxing holiday as well!

As this year comes to a close, I wanted to share my favorite posts of 2013 with you. Thanks for following along over these last seven years, it means the world to me. My life has changed, yours has changed and the world of blogging has also changed by leaps and bounds. But most days, I’m still as excited by it as when I first started and can’t wait to see what the new year holds.


Design, Marketing and Business

1. In The Beginning: My First Design Project

2. 5 Tips For Managing Multiple Businesses

3. Branch: An Inside Look At Starting a Creative Business

4. A Personal Journey in Careers and Confidence: My Experience at Designer Vaca

5. Should You Ever Work For Free?

6. A Call To Creatives: Follow Your Unique Path

Blogging

7. Why Are You Blogging?

8. How Often Should You Post?

9. Is Your About Page Living Up To Its Purpose?

10. How Can I Share More Of Myself On My Blog?

11. Are Comparisons The Root Of All Evil?

12. 8 Keys to Making Lasting Online Connections

13. The One Thing I Wish Someone Had Told Me When I Started Blogging

Lifestyle

14. It’s Time To Get Organized!

15. Coffee At Home: My New Routine

16. The Mecca of Custom Lipsticks: Bite Lip Lab

Personal

17. My Feature in Computer Arts Magazine

18. Announcing Branch, A Boutique Design Studio!

19. Adventures In Koala Cuddling

20. Is Community College The Right Choice For You?

Travels

21. Greecetopia: My Cheat Sheet on What To Pack, Where To Stay and Where To Eat in Santorini and Mykonos!

22. The Happiest Place On Earth: A Day At Disneyland

23. Cannon Beach and Bigfoot

24. Paris In Winter: A Style Shoot

25. A Midcentury Modern Dream in Surfers Paradise: QT Gold Coast

2013 Blog Post Recap | Nubby Twiglet

Thanks again for making this year very special. Enjoy some quiet time and I’ll see you back here on the 31st for a year-end recap! -Shauna

Join The Blogcademy Live From New York for a Q&A Session!

The Blogcademy Livestream

With two east coast Blogcademy workshops quickly approaching in New York this weekend and Minneapolis next, we decided it was high time to do another livestream event for those of you who can’t make it!

We’ll be broadcasting live from Gala Darling HQ in New York City on:

Monday, June 24th
10am PST / 1pm EST / 6pm GMT

During the hour-long session, Kat, Gala and myself will be talking about changes we’ve implemented with our own blogs, things we’ve learned since launching our blogging workshop last August and last but not least, we will be answering as many of your questions as possible!

If you’d like to join us, tickets are $7.00 and if you aren’t able to tune in at the designated time, don’t fret! The video can be watched at any time. If you have a question to submit, you can tweet us (@theblogcademy) or email us (headmistresses @ theblogcademy.com) with it beforehand.

You can snap up a ticket right here.

See you (virtually) next week!

The Turquoise Tornado Hits The Road: Two New Dates!

The Blogcademy World Tour

I’ve got that nervously excited feeling in the pit of my stomach this morning because we’re announcing two new workshop dates for The Blogcademy!


New Additions

First off, you crazy cats in Melbourne completely blew us away — our workshop there isn’t until November, yet you snapped up tickets in a record amount of time. Countless emails later, we realized a second date needed to happen and have booked the same event space, Lightdrop Studios over November 14th and 15th.

Next up, many of you requested a southern date and we didn’t want to leave you out! I am so beyond excited that we’ll be visiting Austin over August 17th and 18th and hosting our workshop at the stunning Vuka. The last time I was in Austin was all the way back in 2007 and I have such fond memories of that trip. There’s such a warm, inviting sense of community and a sense of hospitality in a way that only the south can offer up.

Both cities have an earlybird special if you book before midnight Wednesday, May 15th.


Tour Dates

Hosting workshops is a huge dream come true for me and I want to say thank you to everyone that’s made it possible. If you’d like to join us for either date, please head on over to the registration page. And if you’re thinking about joining us at another stop on our tour, here’s an update of the cities we’re visiting in 2013:

New York (limited spaces remaining)
Pantina, June 22nd & 23rd

Minneapolis (limited spaces remaining)
Public Functionary, June 29th & 30th

Austin (just launched!)
Vuka, August 17th & 18th

London
Curtain Road Studios, September 7th & 8th

Brisbane
Proudly presented by Tourism & Events Queensland
Bleeding Heart Gallery, November 2nd & 3rd

Melbourne (sold out!)
Lightdrop Studios, November 6th & 7th

Auckland
Generator, November 9th & 10th

Melbourne (just launched!)
Lightdrop Studios, November 14th & 15th


The Blogcademy World Tour

As always, one scholarship spot is offered per class. Please make sure to submit your entries at least once month before the workshop date. I’m looking forward to seeing ya on the road! It’s gonna be a blast. And we promise to keep you entertained!


Photos: Made U Look

Blog Log #7: Balancing Blogging, Advertising and Ethics

Blog Log

Blog Log Tools Of The Trade


Source


I have always felt that as bloggers, we deserve to be fairly compensated for our work just like any other profession.

Chances are that after you’ve been blogging for awhile, when you check your inbox in the morning, half of your emails are pitches from PR companies and text link inquiries. In the beginning, this can be incredibly flattering. After all, a lot of us put a huge chunk of time and effort into creating original content for our blogs and it feels great to finally receive some recognition.

But, it starts to become tricky when we sit down and actually sift through these offers. What’s legit and what’s garbage? How much of this content is actually a good fit for our blogs?

Here’s where I stand on advertising that’s not as straightforward as a banner ad (because there are a lot of other ways to collaborate with companies in exchange for payment these days):


Text Links

At this time, I turn down all text link offers. A text link is composed of words in an article that links to another page, usually that of a business. The business will usually pay you a flat rate to insert text links into articles they deem SEO-friendly. So for instance, if I’ve posted an article about how I keep my clothing organized, a closet organization company might approach me after the article has gone live and offer $50.00 to link to their business in the body copy.

My personal feelings regarding text links is that if you aren’t a fan of the site you’re linking to and are just doing it for the money, it’s misleading for your readers to click on those links. If I don’t believe in a product or service, I sure don’t want my readers to think I do. It’s not worth trading in your ethics for a quick 50 bucks.

The one time I did do a text link deal was about four years ago and I felt okay at that time because I was able to try out the product I was recommending beforehand. Basically, I reviewed a straightening iron and felt that it was fantastic quality and ran a sponsored post along with a link to a new page on my site that advertised the straightening iron. These days, I wouldn’t put a subpage on my site but at the time, it felt fine since I knew that what I was promoting was a quality product.

As a sidenote, if you’re running text links that are clearly labeled in your sidebar as advertising, while they aren’t pretty, this is a lot more straightforward.


Affiliate Links

I do believe in using affiliate links. With affiliate links, you place code into the product link within your blog post that allows you to earn a commission on items you recommend. And most importantly, it doesn’t cost the person clicking on the link any extra money. I use these links to share products I already own or would like to own. I occasionally recommend books that I’ve read and loved, camera equipment I own and clothing that I’m wearing in my posts. Simple as that. I try to use affiliate links sparingly because there’s nothing worse than overdoing it and feeling spammy.


Sponsored Posts

These days, sponsored posts seem to be more prevalent than standard banner advertising when it comes to big name bloggers. When done right, sponsored posts can be tasteful, creative and bring together bloggers with brands they believe in. I am a fan of sponsored posts when they feel like a natural expansion of a blogger’s brand.

My most successful sponsored post collaboration to date has been working with Scotch Blue Painter’s Tape. This relationship worked well for me because I already use the product in home remodeling projects and I’d also been interested in producing original DIY projects for my readers. This collaboration was particularly exciting because I was given free reign to think up any project I wanted with the only stipulation being that I used the tape. My two outcomes from this partnership included a custom skateboard deck and Christmas ornaments.

My advice in these situations is to only agree to partnerships that allow some creative freedom and also allow you to produce your own body copy. Chances are, your readers will be turned off by a cut-and-paste PR statement so really dig in and add your personal spin.


Freebies

Who doesn’t love free merchandise?! When I first started blogging seriously in 2007, I was a full-time college student balancing both a full-time job along with an internship. I didn’t have a whole lot of money and it was always flattering when companies offered to send clothing my way to include in outfit posts. It was a simple exchange: If I receive an item that I loved, I’d link to their site in a style post. I wanted new clothes I couldn’t afford otherwise, they wanted traffic and we both walked away happy.

But these days, things are a little bit different. When I am approached with an offer, I always remember what Kat of Rock n Roll Bride says: “A free handbag doesn’t pay my mortgage.” And, she’s right. I consider these partnerships a lot more carefully now and though I very occasionally accept products in exchange for a blog post, I only do so if it’s an item I feel strongly enough about that I would purchase it anyway. Which is at most, a few times per year.

It’s the law to disclose when an item was gifted so I’m very clear in my description when an item was provided for review by adding a ℅ (care of).


Brand Collaborations

If you have a solid following but aren’t being approached by the brands you’re interested in collaborating with, why not approach them? To date, all of my brand collaborations have happened by being approached by other companies but I am hearing of more bloggers writing up their own pitches these days. If you want more information on the subject, the best article I’ve seen to date on this topic is by Bri of Designlovefest.

Blog Log Tools Of The Trade


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Shifting Perceptions

While it’s always flattering to get noticed by companies, my most basic advice is that if something doesn’t feel right, don’t do it. It’s never worth compromising your brand in exchange for payment. Money comes and goes but regaining your footing after a bad deal is an uphill battle.

In the beginning, some of you may include paid text links in articles or work out special deals with brands and that’s okay if you feel good about it — you have to weigh the pros and cons and work out what’s best for you. But at the same time, it’s okay to change your mind as your ethics and business principles shift. As our awareness increases, a deal that felt like a good fit just a few years earlier may feel completely wrong now.

If you’re not at the point where you’re being approached for advertising and promotions yet, that’s okay too. I always say to myself that, “Slow and steady wins the race.” It’s always better to take your time and build a blog that you and your readers believe in versus rushing it and making bad business decisions.

It’s good to be aware of opportunities but at the same time, be razor sharp about what you’re delivering in return. Never sell yourself or your readers short.


Now, it’s your turn: What kinds of offers have you taken in exchange for payment and promotion? Are there some offers that you accepted and later regretted?

View more of the Blog Log series here.

Hitting The Road: The Blogcademy World Tour!

The Blogcademy World Tour

It’s been a bit of a whirlwind since last August when we announced our first Blogcademy date in New York. I’d never done a workshop before (though it was a huge dream of mine!) so I was cautiously optimistic. But, thanks to the overwhelming enthusiasm and support out there, we realized that announcing one or two dates at a time just wasn’t enough.

Moving forward, we want to be upfront and let you know exactly where we’ll be for the rest of 2013 so that if you’re interested in joining us, you can start making plans right here and now! It’s a bit like when bands go on tour — they give you the rundown of dates before they even hit the road.

With that mentality in mind, today we’re announcing The Blogcademy Word Tour! From now until November, we’ll be trekking across three continents in the quest to teach you everything we know about blogging and hope to see you on the road!

The Blogcademy World Tour


Blogcademy London Graduate Julia!


Tour Schedule

Portland
March 30th & 31st
The Cleaners at Ace Hotel

Los Angeles
April 6th & 7th
McCaddenSpace Photo Studio

New York City
June 22nd & 23rd
Rent Patina

Minneapolis
June 29th & 30th
Venue TBA

London
September 7th & 8th
Curtain Road Studios

Brisbane
November 2nd & 3rd
Bleeding Heart Gallery

Melbourne
November 6th & 7th
Lightdrop Studios

Auckland
November 9th & 10th
Generator

You can book your spot on any of these dates right away and for the first three days, we are offering an earlybrid special on all new dates. Additionally, one scholarship spot will be offered for each city. All you need to do is post your entry to our Facebook page at least one month before the date of your chosen event.


The Blogcademy World Tour

Q&A Livestream

At The Blogcademy, we get dozens of blogging questions each week but realize not everyone is able to make it to one of our classes. While it’s important to keep our two-day workshop an in-person event, we’ve been chatting since the beginning, trying to figure out an affordable solution for those of you who still want to participate. Once we all reunite in Portland, we’ll be doing an hour-long LIVE Q&A session and answering as many of your blogging and business questions as possible. The session will be broadcast live but if you can’t watch it then, don’t worry, your ticket gives you access to the recording forever! Tickets are just $7 and you can buy them here.

The Blogcademy Live Q&A
Wednesday, March 27th, 2013
1pm PST / 4pm EST

When it comes to your questions, you can either ask your them during the livestream, or you can tweet or email us them beforehand. We will try to answer as many of them as possible in the hour we have together but it will be first come, first served.


Goodie Bag Giveaway

We’ll also be giving away a coveted Blogcademy tote bag stuffed full of goodies to one lucky livestream viewer! Some of the treats inside include Crown and Glory ears, goodies from the IF Ladies, Head Full of Feathers shoe clips, Moorea Seal jewelry and a copy of the official Blogcademy workshop magazine. Everyone who purchases a ticket is automatically entered!


Whew, that was long!
I’m looking forward to seeing you on the road! Let’s take your blog to the next level in 2013!

Blog Log #1: Features and Finding a Balance

Blog Log

Advice


Photo by Shell de Mar


Due in part to the launch of The Blogcademy, I’ve been getting a lot of blogging-specific questions lately and felt they deserved their own category and column! If you have a blogging question of your own, please send it my way at advice @ nubbytwiglet.com. The following question just hit my inbox:

“What is the balance between topics/features that you like to keep to maintain reader interest (e.g. your lifestyle, thought leadership, career advice, reviews of stuff you come across) and was this balance different when you first started out?”


How to Find Your Balance

When you’re blogging professionally and looking for ways to grow your readership, inevitably the balance question pops up. It goes something like this: “How much should I blog about myself versus more general topics in my niche?” This is important to consider because not everyone who comes across your blog will be interested in your niche. For instance, I’m a graphic designer but if all I posted about was my latest design projects and spouted out design jargon, my following would be a lot smaller because honestly, not everyone gives a hoot about design. And, I would get incredibly bored just posting about one topic day in and day out. I know that not all of my readers care about my profession but some may be interested in personal style, business and career advice, life in Portland and cool links I’ve gathered for the week.

While it’s important to have a defined niche that your content revolves around, if you wind your blog too tightly around a singular subject, it can become very dry and insular. Always use your niche as a guide — think of it as a bull’s eye in the middle of a dart board. But then, throw some darts a little further outside of the center. How can you add more depth to your content? What else do you have to offer?

The general consensus I’ve heard time and again is that people first visit a blog because of the niche but stick around for the blogger. We click in because a post intrigues us. But, why do we keep returning? For the personality! And as bloggers, we’re not all one-dimensional. While a lot of us have careers we love, families we love and so on, there’s still more to life. We all have places we love to visit. Favorite restaurants. Idols who inspired us to become who we are. Books and movies that move us. Other bloggers we admire. Living spaces we’re constantly revamping. As bloggers, by sharing what we are passionate about, we become more relatable and way less one-dimensional.


Columns I Started and Why

Many of the columns you currently see on my blog week after week have been running for four years strong! Most started because I noticed a gap in my content or was inspired by what I saw other bloggers doing. If you get an idea from another blogger’s column, just remember to give it a unique name and add your own spin!

• I started The Typofiles because as a designer in college back in 2007, typography and editorial design were of particular interest to me and I saw an opportunity to share new things I’d come across with other aspiring creatives. To this day, I mostly scan and photograph the work myself so it has my own spin.

• Link Love began in 2007 because I wanted a space to compile all the rad links I’d come across on the internet that week — it was a chance to share the love and link back to fellow bloggers I admired (I actually became friends with quite a few of them through this column!)

• I started The Week In Pictures in 2008 because I’d been carrying a camera in my purse every day for years and always ended up with piles of awesome, unused photos. Having a place to curate my latest shots every week and share new discoveries meant that I could convey more of my personality on my blog.

• What I Wore launched in 2007 because I’ve always felt that our sartorial choices are just another form of art. And getting dressed should be elevated to just that — it’s a valid creative outlet.

• I started my Advice column in 2008 because other aspiring creatives were writing me, looking for insights into schooling and design and it was a way for me to give back. I was always very open about not being able to afford art school and instead enrolling in community college for my design education. It turned out to be the best educational decision I’ve made and I wanted to let people know that sometimes it’s okay to take the path less traveled when it comes to education and careers.

The Latest & Greatest launched in 2012 because I was constantly inspired by something new, whether it was a specific color or fashion trend and thought it would be cool to share that wavelength through simple visual curations.

I wanted to share this list to encourage you to think about drawing from your own interests for your columns. Don’t over think it — not every column needs to be groundbreaking. Some columns will develop naturally as you continue blogging while others may be created to fill a specific need. Listen to your readers — they’re not afraid to let you know what they want to see more of! But also, listen to your gut. Some columns may not be the most popular but maybe they’re a personal outlet that keep you inspired to keep on blogging. The key is to strike that balance!


Column Inspiration

If you’re looking for even more column inspiration, here are some of my favorite series I follow and love:

1. Gala Darling’s weekly gratitude list, Things I Love Thursday. 2. The super crafty Make It column by Design Love Fest. 3. Need Read Greed on Jane Reaction. 4. Friday Link Pack by Swiss Miss. 5. Be Free, Lance by Breanna Rose. 6. Door Sixteen’s Yeah, I Could Live There. 7. Launched! by Pugly Pixel. 8. Since You Asked by Cary Tennis.

And, if you’re thirsty for even more blogging-specific content, Gala just started a fantastic multi-part series!

It’s your turn!

What are some of your favorite columns?
Were some of your most popular columns a happy accident or did you develop them to fill a hole in your content?


View more of the Blog Log series here.