New Media Kit and Offerings: Advertising and Sponsored Posts Are Now Available!

Nubby Twiglet | Shauna Haider Media Kit

I’m pretty excited to have a brand new media kit available for Nubby Twiglet. It’s only been about…five years?! I’ve been preaching about the benefits of media kits for ages but personally, I always felt like I was in a state of flux, somehow unable to commit what I was all about to (digital) paper.

But then I realized it was just an excuse — I was being commitment-phobic because writing about yourself and what you do is difficult! It’s easy to procrastinate because there’s always something else you can do instead, like penning a new blog post. 😉 This weekend, I finally powered through, putting together an 18 page media kit about myself and this blog. It feels great to finally have it done and ready to go!

Nubby Twiglet | Shauna Haider Media Kit

Nubby Twiglet | Shauna Haider Media Kit

Nubby Twiglet | Shauna Haider Media Kit

Advertising

The big news is that I’m offering advertising packages again. I’ve had various forms of advertising on Nubby Twiglet since the very beginning but last year, leading up to the launch of Branch I cut it all to put my focus 100% over there. In the meantime, I’d been filing away dozens of requests, many from creative, independent companies I had immense respect for and finally felt it was time to reintroduce sponsorship options. If I can help you get the word out about your offerings, that’s fantastic.

Packages now include banner ads, sponsored posts and giveaways. Preference for ad slots is given to small businesses and creatives.

Let’s Work Together

If you’re interested in partnering up on a campaign, please email me at studio @ nubbytwiglet.com and I’ll forward you my media kit which includes rates and packages.

Thank you for your continued support of this blog and for adding your voice to the conversation both here and on social media. Here’s to another seven years! -Shauna

Project Spotlight: David McNeil Website

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Photographer David McNeil was the first-ever wedding industry client I had the opportunity to work with many years ago and we bonded immediately over the fact that he didn’t want a traditional, cookie-cutter website and branding. No pastels or frilly type in sight! Branch just revamped his website with a more modern, inviting format and I’m sharing more about the outcome over there. Click through to view the project!

The Week In Pictures: 4.18.14

Nubby Twiglet | The Week In Pictures

Nubby Twiglet | The Week In Pictures

Nubby Twiglet | The Week In Pictures

Nothing beats this time of year in Portland. I spent so much time this week wandering the streets of my ‘hood with friends and here are a few snippets of what I saw and did:

Hot cocoa sipping at Stumptown Belmont. • Admiring cherry blossoms in every corner of Portland. • Beautiful urban art near 34th and Belmont. • Pastry obsessing at Saint Honoré Boulangerie on S.E. Division. • Pizza eating at Roman Candle. • New / old cardigan purchase at Buffalo Exchange. • Flower sniffing all over S.E. • Finishing hot cocoa and remembering how awesome Stumptown’s saucers are.

Nubby Twiglet | The Week In Pictures

Nubby Twiglet | The Week In Pictures

Nubby Twiglet | The Week In Pictures

Nubby Twiglet | The Week In Pictures

Nubby Twiglet | The Week In Pictures

Nubby Twiglet | The Week In Pictures

Nubby Twiglet | The Week In Pictures

Nubby Twiglet | The Week In Pictures

Nubby Twiglet | The Week In Pictures

It’s been good to get out, walk for miles alongside friends and remember why I love this city so much but now, it’s time to get back to work. Have a beautiful, inspiring weekend!

Link Love: 4.17.14

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Nubby Twiglet | Slim Arrons: Poolside Penthouse

• If you’re feeling a case of blogger’s block creeping in, here are 50 ways to kick its ass.

• 5 practical tips for evaluating a business idea.

• An accurate peek into what Spring Break looked like in the 80s.

• Don’t be perfect, just be good.

• Jessica Hische weighs in on how to pull off non-creepy networking at parties.

• The notion of busyness seems to mean that the busier you are, the more important you appear. It’s time to redefine our outlook.

• 43 crucial Facebook button additions. Haha.

• 6 lessons for writing attention grabbing blog post headlines.

• I always enjoy a good deal on stylish home stuff and these picks for $20 and under can dress up any space.

5 hand lettering artists to follow on Instagram.

• 10 vintage trailers that are for sale just in time for your summer road trip!


Image: Penthouse Pool by Slim Aarons.

Advice #57: Should I Risk Everything Post-College or Play It Safe With My Career?

Nubby Twiglet | Should I Risk Everything Post-College or Play It Safe With My Career?

Dear Shauna, 

I grew up with an artistic passion of my own: fashion and design. I had dreams of attending Parsons in NYC but when I sought out my more creative inclinations for college, I was pushed into a more “practical career path”.

Flash forward: I’m two months away from graduating with my Mechanical Engineering degree and I recently turned down a job offer at a competitive engineering firm. My parents are literally about to have a heart attack.

While I have felt this burning passion and conviction to pursue my dreams of marinating engineering, fashion, and design by starting my own company, I’ve never felt more lost in my life. I know my purpose. I know the end goal. But I have spent the past four years conforming to what society has deemed as the “right way” for me to learn and cultivate myself as an individual and have not had the opportunity to do what I love: design and create. I’m tired of sitting back and waiting for the life I want– I want to take it now.

I’ve struggled with the thought that if I had dropped out of school to pursue one of my business ideas, I would be doing what I loved and would be ten times happier, wealthier, and living the life I always dreamed. Do I shoot big and go for the start-up immediately, or do I pursue a regular job now, do some freelance work on the side for exposure and develop my business at night? My dad loves the latter option. I on the other hand believe that every moment I am not pursuing my dreams is not a valuable way for me to spend my time. But, I do have loans and I got to put food on the table.

What I wanted to ask you is do you think the path you took is required for me to enter this industry? And, how were you able to differentiate between being young and naive and taking a calculated risk that’s in line with your passions?

Signed,
Lost


Dear Lost,

Your creative energy and passion oozes through every single word of your letter. You’ve got drive in spades and though they don’t often mention it in school, your go-getter attitude will play a huge part in creating a successful career because you’ll be less fazed by the inevitable “no’s” and slammed doors. But let’s slow down for a second and remind ourselves that creating a new business from scratch is not a walk in the park. Nobody wants to share their daily letdowns on Instagram but the first year is by far the hardest so you have to be mentally ready for it.

Focus on the here and now. I hate to sound like one of your parents but here it goes: most people in this economy would kill to have a job offer on the table before they’ve even finished their degree. You mentioned having a lot of loans and needing to put food on the table so having a surefire way to get the money flowing post-college is a huge blessing. I’m no trying to make you feel guilty but instead reminding you that there may be a silver lining here if you look at it in a different light.

Hear me out: I don’t think you that should spend the rest of your life focusing on mechanical engineering if that’s not where your passion is at. Sticking with a path just to make your parents happy and keep up appearances will slowly kill you inside. If you don’t feel that burning in your gut to make mechanical engineering your career long-term, just use it now as an immediate means to an end.

Set a six month goal of sticking with this job to pay down your debts and get a savings account started to fund your true passions. Once that time is up, if you still feel full of misery, leave immediately to do what you’re meant to do. You’ll still be way ahead of the game because you’ll have solid job experience and referrals on your resume if you ever need it to fall back on (I doubt you will but it is always responsible to have a backup plan). More importantly, your finances will be in a much better spot. Remember, if you have no cushion and can’t make ends meet, it may become too stressful to even get the creative juices flowing for your new business.

Use your nights and weekends during those six months to plot and map out these brilliant business ideas you have brewing. Sketch out all your plans so that as soon as your time is up, you can immediately transition to your self-created dream job.

Giving yourself a set amount of time to launch your business can do wonders. Instead of feeling completely manic about launching your business right away, you can take the time to nail the branding, messaging and website. Your potential clients have short attention spans and you only have that one chance to make a first impression — make sure to get your branding and offerings right the first time.

My path to running my own businesses was very convoluted and I wouldn’t necessarily recommend it for anyone else. I am glad that I got a lot of real world experience in different jobs I didn’t like because I appreciate where I’m at a whole lot more now. In hindsight, I could have easily cut out years of general education classes, went straight into a design program five years earlier and became a designer much sooner. Things have changed a lot since then — there are so many ways to gain new skills including Skillshare and internships and it’s all about finding that right fit.

To learn everything you need to know, you might just need to knock on the right doors and find the right mentors. Or, you may feel more prepared with some specialized schooling (my design program was only 2 years, based at a community college and by far the best investment I ever made). If you’re a really quick learner, enroll in some continuing education classes at your local design school to brush up on the basics.

To answer the other part of your question, I didn’t let go of all outside employment until I was absolutely positive I could make it on my own. I believe in taking chances but never risk so much that you’re gambling away your entire livelihood. I probably held on for far too long but once I let go, I was as free as a bird. I had no regrets. We all have different comfort zones so that’s why it might only take you six months or less to make magic happen, whereas it took me five years from the time I graduated to become 100% self-supporting.

It’s great to have the passion you do but the thing to remember is that passion doesn’t alway lead to paying the bills. I think you’ll feel better (and your parents will be less freaked out) if you show them that yes, you have what it takes to launch your own ventures but more importantly, that you have a solid plan to back it all up. You have everything you need to create the life and career you want. The passion, intelligence and drive are all there. With a little more planning, you’ll be unstoppable. Good luck!


Image: Made U Look Photography.

Hitting The Road Again! Next Up For The Blogcademy: San Francisco and Chicago!

The Blogcademy | Chicago

In just three weeks, the 2014 dates for The Blogcademy kick off and we’ll be heading off to San Francisco first, followed by Chicago the week after. I’ve never spent much time in San Francisco (unless you count a ton of layovers) and have never stepped foot in Chicago so it will be awesome to experience both cities with fresh eyes.

Between classes, I’ll have a few open days in each city to explore so if you know of anything that’s a must-see, please leave me a note in the comments!


2014 Dates

San Francisco and Chicago are just the start of our new dates and I hope you’ll be able to join us at one of them:

San Francisco

May 10th & 11th

Makeshift Society
Almost sold out!

Chicago
May 17th & 18th

Enerspace Chicago

Vancouver
June 7th & 8th

Soundhouse Studios

Calgary
June 14th & 15th

The Commons Event Space

London
July 19th & 20rd

Curtain Road Studios

Almost sold out! 

London

July 22nd & 23rd

Curtain Road Studios

Sold out!

Berlin
July 26th & 27th

Agora Collective

Amsterdam
August 2nd & 3rd

The Thinking Hut

New York
September 27th & 28th

Attic Studios

Washington, D.C.
October 4th & 5th

Studio 52

Sydney
November 29th & 30th

Studio 2204

Almost sold out!  

Melbourne

December 3rd & 4th

The Establishment Studios

Almost sold out! 

Auckland

December 6th & 7th

BizDojo

The Blogcademy | San Francisco

Booking Details and About Us

If you need a quick refresher on what The Blogcademy is all about, it’s a two-day strategy-based workshop for bloggers and small business owners that want to take their online presence to the next level.

We cover subjects including content creation, networking (online and in-person), branding (building a brand from scratch and how to audit an existing one), social media, advertising, getting a book deal, writing for newspapers and magazines, using your blog to sell your own services and much, much more.

Each student also receives a report card with customized, actionable advice to apply to their very own websites, a 40+ page workbook and a tote bag emblazoned with their city. And chances are that you’ll make some really amazing new friends, too.

Basically, A LOT happens in just 16 hours! And better yet, we have an open Q&A at the end to answer anything else you can dream up.

If you want even more details about what we’re all about, please check out our overview.

Booking your ticket to any of our classes is easy -– just visit our registration page and sign up using PayPal. We offer a payment plan so you can choose to either pay the full amount upfront or you can pay in two installments. If you’d prefer to pay in even smaller increments, we can arrange that also. Get in touch at headmistresses @ theblogcademy.com and we’ll hook you up with all the details!

See you soon!

Graphic Design Book Recommendations: Jan V. White

Nubby Twiglet | Jan V. White Graphic Design Books

One of the questions I get asked most often is for design book recommendations. And while there are a million books out there that are great for different reasons, I always come back to the titles by Jan V. White.

Design trends come and go and styles change but underneath it all, the fundamentals of design are still there. Understanding these fundamentals is always the base and from there, you can take your work in any direction. I love Jan V. White’s books because they’re not preachy or dry. He doesn’t use obscure lingo and best of all, he mixes in a lot of images and thumbnail sketches for those of us that are more visual learners.

While he has written over a dozen books (most of which focus on editorial design), the one that should be on every designer’s bookshelf is the Graphic Idea Notebook. If you’re ever feeling stuck, it’s a treasure chest of quick, clever ideas ranging from type styles to images to page layouts. Sometimes, you just need to turn away from another “designspiration” site and be one with your own ideas.

Nubby Twiglet | Jan V. White Graphic Design Books

It’s been a few years since I first shared this news so it bears repeating for new readers: Jan V. White made his books available for download, free of charge. Pretty amazing, right?! If you’d still like some print copies, most titles including the Graphic Idea Notebook can be picked up used on Amazon for under a dollar.

These books prove that learning design can be fun and engaging. I hope you enjoy them as much as I have.