The Typofiles #115: Rika Magazine

Typofiles Rika Magazine

I am new to Rika Magazine and just had to share — based out of the Netherlands, this bi-annual magazine is a visual masterpiece. The combination of super sleek, edgy fonts paired with bright splashes of watercolors and handwriting lend a perfect balance of beauty and grit.

Typofiles Rika Magazine

Rika Magazine is the editorial masterpiece of Ulrika Lundgren, founder of the fashion label Rika, and Jacob Wildschiødtz, design director of LOVE magazine. About the magazine, they claim that “Rika looks at women as muses, creators, fighters and lovers in the fields. Each issue picks a theme, which is freely reinterpreted by an array of established and up-and-coming contributors.” Some of those contributors have included Helena Christiansen, Anton Corbijn, Yoko Ono and Milla Jovovich. No big deal!

Typofiles Rika Magazine

Rika Magazine is more than just another fashion magazine — it’s like that perfect combination of the girl you meet who’s not only gorgeous but also whip-smart. Lundgren and Wildschiødtzit assert that “a magazine should be a meeting point for a creative community, and a source of inspiration to each and everyone’s daily life.” And Rika does just that. If you’re on the hunt for your own copy, I found mine at Barnes and Noble.

You can view all of The Typofiles right here.

A Peek Inside Rock n Roll Bride Magazine Issue 02

Rock n Roll Bride Magazine Issue 2

Have you seen issue two of Rock n Roll Bride Magazine? With hundreds of issues sold over the last few weeks, there’s quite a few floating around out in the real world now! This project was by far the biggest I’ve taken on to date — I’ve worked in teams before on print projects that were larger than this but those teams included art directors and production people. This time, the project from cover to cover was all me. And it’s no easy task putting together an 80 page magazine. I have major respect for people specializing in editorial design!

Rock n Roll Bride Magazine Issue 2

My dream was always to work at a big fashion magazine in New York. When I took the marketing and then design path, working at ad agencies seemed like the perfect way to combine my skill set but I still love editorial design. Over the years I’ve had the opportunity to work on look books and lifestyle-themed catalogs but never a straight-up glossy magazine. As Kat and I pushed her new branding further along, she, along with her husband Gareth had the idea to produce a brochure showcasing her blog to hand out at a wedding convention last year. We’d already done her media kit but she wanted people to be able to experience samples of her blog content in print. A 14 page brochure quickly morphed into a 40 page magazine because I saw a huge potential for her to take this a step further.

Rock n Roll Bride Magazine Issue 2

Rock n Roll Bride Magazine Issue 2

Rock n Roll Bride Magazine Issue 2

To our surprise, that 40 page first edition of her ‘magazine’ sold out almost immediately. The only logical conclusion was to do a second issue! I’d based that original 40 page issue off her media kit to keep the brand recognition high but it wasn’t in line with the standards of the magazines I admired. I wanted this ‘collector’s issue’ to be less of a memento and more of a legit glossy. To step it up for Issue 02, we redesigned the entire magazine, beefed up the content in every section, added a table of contents, letter from the editor and a contributors page.

Rock n Roll Bride Magazine Issue 2

My favorite addition though is the last spread (see below). I like magazines that end on a high note or teach me a lesson — I wanted this issue to wrap in a heartfelt, positive way and my solution was to encourage Kat to write a thank you letter of sorts which I formed into a heart-shaped text box. And boy, did she deliver! This is a speech fit for the Academy Awards! I thought about the story we were telling the whole way through — you’ll notice that the Editor’s Letter at the beginning features a big ol’ dose of attitude with a serious snarl! And the issue ends with Kat walking off, quietly, down a winding road (which cut through the ghost town we visited back in February).

Rock n Roll Bride Magazine Issue 2

Rock n Roll Bride Magazine Issue 2

Rock n Roll Bride Magazine Issue 2

I’ll be the first to admit that I’m not well-versed when it comes to weddings. Kat is the queen of alternative weddings so as you can imagine, I had some serious catching up to do! I bought piles of Martha Stewart Weddings, cross-pollinated that with inspiration from W for some high-fashion flare and attempted to add in a dash of the pitch-perfect design sense that exists in O Magazine.

Rock n Roll Bride Magazine Issue 2

Rock n Roll Bride Magazine Issue 2

My goal through the process was to keep the layouts crisp and uncluttered (wedding magazines use a LOT of white space) but still have those moments of rock and roll flare Kat is known for (if you’ve met her, which I had the pleasure of doing in Vegas, she’s got a larger than life personality!)

Rock n Roll Bride Magazine Issue 2

Rock n Roll Bride Magazine Issue 2

What I love about Kat’s magazine is that it’s a wedding AND lifestyle magazine. Instead of JUST featuring weddings, she’s also included a fashion shoot, a great business article and a handful of really cool D.I.Y. projects. And, the paper. After proofing this issue a crazy amount of times, I handed it off to Kat & Gareth who took it upon themselves to find the best paper stock they could — I can vouch that it’s heavier weight than a good chunk of the glossies you see on the newsstand. I couldn’t be happier with the outcome!

Rock n Roll Bride Magazine Issue 2

Rock n Roll Bride Magazine Issue 2

Rock n Roll Bride Magazine Issue 2

Rock n Roll Bride Magazine Issue 2

I hope you enjoyed this sneak peek inside the magazine. I have a lot more to share — tune in next week for a look inside the process I went through for tackling such a huge project. And, if you like what you see, there’s another 50+ pages of content not shown! Get a copy of Rock n Roll Bride Magazine right here!

The Week In Pictures: 8.24.12

week in pictures

week in pictures

Joey cleaned our room and reorganized my nightstand. Nice!

This week felt like two weeks crammed into one because I had the pleasure of visiting my mom, crossed the border on a whim for a rock concert, launched a business with two friends and ended up in the best parking lot party I’ve ever been to. Whew!

week in pictures

Things started out innocently enough while my brother and I were out at breakfast with my mom on Sunday. As we were finishing up, he was like, “Mötley Crüe and KISS are playing tonight in Washington. Wanna go?” That’s one invite I sure wasn’t going to turn down! We didn’t have tickets so we just showed up. Perfect timing: right as we entered, they were playing Shout At The Devil. Watching Tommy Lee play his drums upside down on a rollercoaster track was pretty awesome as well.

week in pictures

During the break between KISS taking the stage (hey, they need time to touch up their face paint and set up the motherlode of all pyrotechnics!) we ran into these dudes by the concession stands. Of course, the real KISS is orchestrated down to every last detail and never disappoint. Gotta admire them for still zipping into the spandex and moon boots all these decades later!

week in pictures

I’ve never been that keen on Coach but that is all starting to change. Their campaigns lately have been killer — loving this type. I found it in the 900+ page behemoth that is the September issue of Vogue. Carrying that issue around yesterday was a serious workout!

week in pictures

Over at The Blogcademy, we can’t thank you enough for the enthusiasm and warm welcome we’ve received. I woke up waaaay early Monday for the launch after being out past my bedtime the night before (hey, I was at Mötley Crüe and KISS! Important stuff!) and was feeling incredibly nervous — I was ready to take the step, push myself outside of my comfort zone and do something completely new. With butterflies in my stomach, I put up the announcement on my blog. By the end of that first day, half the spots were already sold out. Doing a workshop on this level has been a dream of mine for the last five years and I broke a serious sweat getting the branding and site design completed in time. Definitely worth every ounce of energy.

week in pictures

When I recently received a party invite from my friends at Mutt, I laughed. After all, it listed booze, bull riding and swimming as featured activities. Booze? Sure. But I thought the rest was just a joke. Until I pulled up last night. Sure enough, a huge pool had been set up in the parking lot, along with a mechanical bull, which was spinning around at a dizzying pace. With food carts, a live band and old friends thrown into the mix, it was the best party in a parking lot I’ve ever been to!

week in pictures

Hanging out with my brother over the weekend, right as we were plotting our rock show getaway. He’s much more spontaneous than I am and I love that. When we were growing up, we were always best pals. Then, we both became designers. And now, along with Joey & Rocky, we share a house together. I’m big on family and it’s great to still have that bond as adults.

Thanks for reading! Any fun plans you’re looking forward to this weekend?

Link Love: 8.23.12

link love

link love


Christy Turlington by Regan Cameron.


• Back to the so-called busy trap: Is busyness actually bad for business?

• Public speaking can be nerve-wracking, even for those of us who do it on a regular basis! I love Scott Stratten’s tips for becoming a presentation sensation.

• Over at The Blogcademy, we’ve been blown away by your response. Half the spots sold out in the first day alone. Thank you, thank you!

• What internet habits say about your mental health.

• I love Jasmine Star’s The Audacity of Dreaming: “But then I’m reminded that talent is nothing without ambition…and the smallest bit of talent can be carried on the wings of sheer desire and hard work.”

Site Inspire is full of some of the best web design inspiration around. Now I need a few free hours to dig through it all! (via Breanna Rose)

• Gala addresses not being perfect which I feel is so important in this day and age where we’re being constantly sold an ideal. For me personally, a lot of self-acceptance has come with age. When I turned 30, I felt a lot more comfortable in my own skin with the overall feeling of, “This is who I am and I’m not going to change.”

• If you’re new to blogging, here’s how to add clickable images to your sidebar.

• These paint chip table runners are calling my name.

• Ready to get inspired? Check out Seth Godin’s interview over at The Great Discontent. “I’m thrilled that the universe lined up to let someone as easily distracted and ADD as me figure out a way to earn a fine living making a ruckus and helping people get to where they want to go.”

• StartUP is a showcase of creative directors who ditched their ad agency jobs to become entrepreneurs. Here, they share their inspiring stories of taking the leap.

The Blogcademy is Stamp Crazy!

The Blogcademy Rubber Stamps

Over at the Blogcademy, I’ve been working on getting the rest of our branded collateral together. Pulling directly from our Identity Guide, I took some of our favorite elements and had them made into rubber stamps.

As I mentioned earlier in the year, I am a HUGE fan of rubber stamps because they’re an extremely affordable way to add that extra special touch to all your business basics like envelopes, on the outside of packages, on letters, on the backside of postcards and more.

The Blogcademy Rubber Stamps

As I work through the rest of our business collateral, I’ll be sharing more sneak peeks in the hopes of giving you some fun, accessible branding ideas of your own. And in case you’re wondering, I order all my stamps through Simon’s Stamps. Speedy service, great rates and old school wooden handles make them the best around, hands down.

The Typofiles #114: Elle September 2012

Typofiles Elle September 2012 Katy Perry

When the bulging September issue of Elle showed up in my mailbox a few days ago, I couldn’t stop staring at the cover. All that angled type felt so fresh and so now.

Typofiles Elle September 2012 Katy Perry

Angled type has always been an Elle trademark but they really took it to the next level here. And throughout the issue, the type and layouts have all been amplified — I’ve been a faithful subscriber for years and there’s just something really special about their attention to detail that other fashion magazines often miss. I have huge respect for Creative Director Joe Zee, Design Director Paul Ritter and the rest of the design staff. Putting together a kick-ass 600+ page issue is no easy task!

Typofiles Elle September 2012 Katy Perry

You can view all of The Typofiles right here.

The Blogcademy: A Blogging Workshop!

the blogcademy

I am so excited to announce a brand new workshop that’s launching today, The Blogcademy! I will be joining forces this Fall with Gala and Kat to share everything we know about our favorite topic, blogging, with YOU! The Blogcademy is very special to me — for the last five years, I’ve wanted to share my branding and marketing insights on a much bigger platform and this is the opportunity for me to do just that!

An Overview

At The Blogcademy, we are teaching a two day masterclass for bloggers in New York City! Covering everything you could possibly want to know about blogging, branding and running your own business, this will be a weekend to remember. As Kat so accurately puts it, “We promise truckloads of learning, laughing, photo ops, sugary treats and homework assignments you’ll actually want to complete.” Sounds like fun to me!

As an extra special bonus, we’re bringing U.K. wedding photographer of the year Lisa Devlin along to shoot your new headshots! Amazingly talented and with a career spanning 20 years, she’ll also be sharing basic shooting, editing and Photoshop skills.

Want to know more? Head on over to our overview page!

My Focus

It’s one thing to have a cohesive look across all your online properties, but it’s another thing entirely to know if they accurately represent you or your business. My primary role at The Blogcademy (beyond all the branding and visuals!) will be to offer a unique perspective on building a brand from scratch, complete with real life examples. I want to take the guesswork out of brand building and show you the steps to take yours to the next level as well as adding that extra level of professional polish to your marketing materials. I’m not afraid to share what you should include in a media kit and I’m an open book on advice including how to forge creative relationships with big-name brands. Additionally, if you’re a creative company that’s not focused on ad revenues, find out how a blog can still help propel your business to the next level.

the blogcademy

Date, Location and Registration

The Blogcademy will be held at Silk Studio in Manhattan over Saturday, October 20th and Sunday, October 21st, 2012. If you’d like to register (seats are limited to 30!), please do so here.

Scholarship

When you’re getting started as a blogger, sometimes you need a break! We’ve decided to offer one scholarship spot to one of you! For your chance to win, just make a video telling us why you think YOU should be part of the first graduating class of The Blogcademy (hint: Be creative!) Upload it somewhere (Youtube/Vimeo) and send us the link by Sunday 16th September. We’ll pick our favorite entry and you’ll be invited to hang with us all weekend!

In Closing

I am so excited to be a part of The Blogcademy and to have a chance to share my branding and marketing insights with you in a fun, inviting format! The best part about joining forces with these two ladies is that we all cover completely different niches and therefore, have unique perspectives that will truly provide you with an all-encompassing view of how to take your blog and business to the next level.

If you’d like to learn more, please visit The Blogcademy. We hope to see you in New York this Fall!