The first time I saw the interior of Patina, my eyes grew as big as saucers. When I was younger, I spent a lot of time hunting for treasures at antique shows and swap meets with my dad but I’d never seen anything quite like this place. Exquisitely curated with vintage furniture, telephones, typewriters, books and more, it felt like a setting out of a Brooklyn-based fairytale.
Patina had originally contacted us last year but we’d already arranged the final details for our first Blogcademy and it just wasn’t meant to be. Good things are always worth the wait and this time around, we were thrilled to host our brilliant group of blogcadettes in their magic-making space.
We kicked off this sixth installment of our workshop over one of the most humid weekends I’ve ever experienced — even with fans and ice cream breaks, it was unbearable at times but lounging on gorgeous vintage couches made the whole experience slightly more glamorous for sure.
As the weekend builds, one of my favorite parts of the workshop are the group activities where we circle around and chat with women one-on-one about their ideas and goals for their blogs. I love a big idea but I love it even more when they’re scribbling down precisely how to make them a reality. And this group, with teachers, hairdressers, PR agency owners, fashion bloggers and more in the audience had so many awesome insights on how to introduce more personalized content and tweak their brands to better represent who they are.
Enough of my blabbering! In their own words, here’s what some of our attendees had to say about the experience:
“The Blogcademy is fucking life-changing. I sold half of my wardrobe (no joke) in order to attend and I’d sell the other half and show up in nothing but my undies and black eyeliner ten times over: these women are legit. Their energy is through the roof. Their knowledge is powerful. Their commitment is palpable. And they will give you the necessary kick in the ass you need to own your identity, no matter how scary that might be. Between the sparkles, sea of hair colors, and resounding tribal spirit, I kept waiting for Jessie J to burst through the window on a Tarzan rope belting out ‘Just be true to who you are’. (I wouldn’t put it past these three. I believe them capable of anything). But all in all, whether you have to walk 500 miles, subsist on Ramen noodles for a month, or fly on a broomstick to get there…GO. Stop thinking about it. GO. I kid not when I say it will alter the course of your professional career and, by extension, your life.”
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