Link Love: 11.1.12

link love

link love


Welcome to Link Love! Can you believe that it’s already November?!


• Have you seen Anna’s first-hand account of Hurricane Sandy? She lives in DUMBO and got some up-close and personal photos. Pretty devastating to see it unfold.

• Want a good laugh? Check out this list of Halloween missed connections. Inebriated Vampire searching for Ninja Turtle…

• 99 Life Hacks to make your life easier. So many awesome ideas!

Timehop is an app that lets you see your photos and updates from a particular day in history by gathering your content from Facebook, Twitter, Foursquare, Instagram and Flickr.

• I’ve never seen anything like these business cards featuring hologram edges. Stunning.

• Read through the worst passwords of 2012, make sure yours aren’t on the list and then laugh! Baseball? Dragon? Really?!

• How to let your purpose find you.

• 5 essential elements of a successful self-published book.

• Elsie and Emma of A Beautiful Mess share how they plan their blog posts. Planning ahead does wonders.

Gala’s account of Hurricane Sandy seems even more surreal since Kat and I were staying just around the corner from her a little over a week ago! Feeling so sad just thinking of what so many of you on the east coast are going through.

• Breanna Rose offers up some great insights into what designers should consider when packaging files for development.

• Would our content on Instagram be more compelling without all the filters? A valid argument: “Like clothes, filters allow us to hide our insecurities.”

• For a lighter-hearted Hurricane Sandy article check out Garance Doré’s account of being woefully unprepared!

• 7 basic types of stories: Which one is your brand telling?

The Brand Audit

the brand audit

A is for audit.

In my case, I’ve been in need of a brand audit for quite awhile. The cool thing about being online regularly since 2000 is that I’ve built up a recognizable brand. The bad thing about being online that long is that there’s a lot of inconsistencies that have developed over time.

One issue I’ve been having is that my social media platforms just aren’t consistent and this is something I’ve been meaning to remedy as soon as I’ve had time. Remember when life was simple and all we had to worry about was Live Journal and Myspace (yes I’m dating myself!) My handles, avatars and bios need to be cleaned up and yes, I need to get to work on my Facebook business page (don’t lecture me — I’m already managing two Facebook accounts and just thinking about running a third gives me heart palpitations!)

What this all comes down to is taking a step back from the brand I’ve built and figuring out what’s working and what’s not so I can move forward more consistently in 2013.

The tricky part of my brand (and I know many of you also fall into this boat) is that I’m very intertwined with it, perhaps too closely at times. I’ve been sorting through handles on my profiles, trying to determine which I want to keep under my business name, Nubby Twiglet, and which I want to be under my name, Shauna.

This has become more of an issue this year in particular because I’ve been expanding beyond Nubby Twiglet with the launch of The Blogcademy and have another separate venture launching early next year. Since both of these are outside of Nubby Twiglet, I’ve been using my name much more prominently across key social media accounts in the spirit of being the recognizable link between these brands. In the future, Nubby Twiglet will be one of many businesses I have so I’m thinking about what makes sense going forward. This might sound a bit convoluted now but I promise, everything will reveal itself in time!

All of this probably doesn’t mean a whole lot to most of you, it’s just a fair warning that you may see some of my social media handles and content shifting over the next few weeks as I figure out what works best for me. Nubby Twiglet began at 18 when I pushed two of my nicknames together and eventually became the basis of my senior thesis for my marketing degree in 2005 (do you want to see it? I’ve never shown it online!) And, it will always remain the name of my blog (don’t worry, it’s not going anywhere!) Now at 31, I’m ready to expand into more varied areas so you’ll see me using my name, Shauna more visibly. It’s been a long, strange, intriguing journey watching how blogging and design has unfolded over the last decade and I’m more excited than ever for the future.

Once my brand audit is complete, I’ll be sharing more about the process and some tips for how you can make sure your brand is aligned consistently as well. Stay tuned!

*Photo by Lisa Devlin.

The Typofiles #118: Ruddy’s General Store

Ruddys 1930s General Store Museum

Ruddys 1930s General Store Museum

This week’s Typofiles is a little different; it’s a look way back at some amazing packaging. When I was in Palm Springs last month with Star, we noticed what appeared to be a store full of vintage goods from across the street.

Ruddys 1930s General Store Museum

Curious about its contents, we entered (a fee of 95 cents will get you in) and it became clear that nothing was for sale; this was a general store frozen in time.

Ruddys 1930s General Store Museum

Ruddy’s 1930s General Store Museum was completed in 1987 and donated to the city by James Ruddy, who had been building his collection of products for 35 years. The result is one of the largest and most complete displays of general merchandise in the U.S. Every detail in the store is authentic — unbelievably, more than 6,000 unused items line its walls.

Ruddys 1930s General Store Museum

The packaging and type treatments were so inspiring to take in, especially since so many of these brands no longer exist. If you’re a designer or just an antiques aficionado, you must make a point of visiting this museum at 221 South Palm Canyon Drive. I’m sure glad I did.

You can view all of The Typofiles right here.

Latest & Greatest #11: Braniff International Airways

Latest and Greatest

Braniff Airways


I believe that as creatives, instead of getting sucked up in Pinterest or trying to determine what the “next big thing” is, occasionally we need to step back and look to the past for inspiration — a lot of trends that are happening now are deeply rooted in previous decades. I’ve always been drawn to vintage airlines for design inspiration because they had some of the most inspiring branding, collateral and yes, fashions. My favorite by far always defaults to Braniff International Airways.

Braniff Airways

Braniff was an American airline that operated from 1930 until 1982. Perhaps the most fashion forward airline in existence, at the height of its popularity it employed the dream team of architect and textile designer Alexander Girard, fashion designer Emilio Pucci (responsible for the infamous bubble helmets for air hostesses), and shoe designer Beth Levine in conjunction with its “End of the Plain Plane” campaign.

Braniff Airways

Beginning in the mid 60s, plane exteriors were painted in a single, bright color while the interiors were outfitted with 57 different variations of Herman Miller fabrics. Additionally, many of the color schemes were applied to gate lounges, ticket offices, and even the corporate headquarters.

Braniff filed for bankruptcy in 1982 and the colorful era of airline travel came to an abrupt end. Just thinking of Alexander Girard (have you seen the inspiring House Industries collaborations?), Pucci and Herman Miller all sharing the same employer seems too good to be true. These three designers were so far ahead of their time that these days, their work feels more relevant than ever.

The Week In Pictures: 10.26.12

the blogcademy new york city


Photo by Femke Leemans


Welcome to The Week In Pictures! This last week was a whirlwind in the best possible way — last Thursday, I boarded an overnight flight to New York to join my friends Gala Darling and Kat Williams for our first ever Blogcademy workshop. Arriving at 6 am at JFK, I took a cab straight to The Brits’ pad (Kat and Lisa let me stay with them and I was so jealous of their posh accents) and we immediately got to work. Sleep was out of the question — we had just one day to prepare all the goodie bags, sign all the report cards and graduation certificates and run through our content.

I hadn’t seen Kat and Gala at the same time since our Las Vegas meet-up back in February which, when you think about it, seems a bit crazy because we’d essentially planned and built out the entire workshop over emails!

After spending Friday gobbling up a comforting lunch of fried Southern food, making a trip to Gala’s storage locker (trust me, it’s quite shoppable) and running through downpours, we ordered in and put the finishing touches on our presentation.

the blogcademy new york city

Kat and Gala went a bit nuts and stamped the hell out of every fashion magazine in the apartment! I was doubled over laughing…but at least they were in the spirit of branding defacing everything around them!

the blogcademy new york city

The anticipation sure was building; Kat and I both hopped up at 6 am to add a few last details to the presentation (practice makes perfect!) and get ready. Our first day of class (last Saturday) was a blur. A truly amazing blur. I still remember hearing the laughs and conversations in the hall before we opened the doors. We were ready to roll!

the blogcademy new york city

We started off every morning with a nice, strong coffee — I still hadn’t slept a proper night and we were pulling days lasting 6 am till 12 am every day trying to make everything perfect. They say that the devil is in the details and we paid attention closely, adjusting and recalculating our presentation as we went. It was important to give the attendees the best experience possible.

the blogcademy new york city

Gala’s Wolford tights on the second day of class were swoon-worthy. Why didn’t my teachers ever dress like that?!

the blogcademy new york city

And, Gala also procured a sparkly Blogcademy-inspired manicure as well. That girl’s got mad style.

the blogcademy new york city

By the end of my stay, girly-girl Kat was rocking black, spikes and even some occasional Mickey Mouse ears. I’d like to think that I got under her skin a bit. ;)

the blogcademy new york city


Photo by Femke Leemans


During class, we talked, answered questions and talked some more. Our audience was so enthusiastic and welcoming and we all learned from each other.

the blogcademy new york city


Photo by Femke Leemans


None of us wanted to see the end of the workshop come. Just look at that energy after two nonstop days of instruction!

the blogcademy new york city

Monday was my last day in the city. Exhausted from the workshop, I wasn’t about to sit still — Lisa offered to take new promo shots of Kat, Gala & I so we headed to Soho. The MAC store was absolutely stunning.

the blogcademy new york city

Kat and I also took time to grab coffee at Gala’s favorite haunt, 9th Street Espresso.

the blogcademy new york city

I caught up with my longtime friend and collaborator Bianca for a quick shoot while Kat and Gala were getting their makeup done. Bianca is alllll about rockin’ the daytime drama!

the blogcademy new york city

One thing I adore about New York: great type and inspiration are around every corner.

the blogcademy new york city

Perhaps the cutest mode of transportation ever?

the blogcademy new york city

Bianca oozes style down to her fingertips!

the blogcademy new york city

As I was walking back to the apartment to pack and head home, I spotted this fire station. So quintessentially New York.

the blogcademy new york city

Oh, and that Instax I packed along? Turned out to be my best travel investment in a long time. So many memories were captured and I love the imperfect, old-school outcomes.Thanks for following along on my journey to New York — look for a full recap of The Blogcademy coming soon with many more details! Have a great weekend, everyone!

Link Love: 10.25.12

link love

link love


Marilyn Monroe by Richard Avedon


• I’ve been needing a reality check as of late regarding what’s important in my life and this simple article was so thought provoking. Please read it and reconsider what you really have time for.

• 30 awesome WordPress tutorials for designers.

• What is a copywriter and more importantly, should you be one?

• I love Gala’s recap of our Blogcademy launch! Our student Femke did such a great job photographing the event!

• Dita Von Teese just shared her full beauty routine and the products she prefers.

• If you’re itching to learn the difference between CMYK, RGB and PMS, Chelsea and Emma break it all down for you in this week’s Design Guide.

• Looking for a hilarious time waster? How about Cat Bounce!

• If you work in an office, always steer clear of water cooler gossip! CEO Cheryl Bachelder says, “You can’t be a ‘Negative Nancy’ and create great things. I’ve watched mergers, acquisitions, breakups, sales, and all the lost productivity that comes with hallway conversation that does absolutely nothing for the company or your career. It’s just pointless.”

• To Have And To Hold is an amazing collection of vintage shopping bags. The graphics of these relics from the past are so inspiring!

• The West Elm Market is a new concept store from West Elm that is full of rad tools and solutions and I love that they have a Made in the U.S.A. section.

• Why do we behave so oddly in elevators?

• Over the weekend, one of our most popular talks at The Blogcademy was how to launch a digital project and Gala is sharing some of her insights.

• I LOVE this site of emergency compliments!

The Blogcademy New York: A Quick Recap

the blogcademy new york

I just returned to Portland at midnight last night but I wanted to stop in and give you a quick recap! The first ever Blogcademy took place in New York over the weekend and since I’d never done a workshop before, I had no idea what to expect. On Friday, Kat, Gala and I saw each other for the first time face-to-face since February (crazy, huh?!) and we had a lot to catch up on in one day before the workshop! We ended up pulling days that lasted from 6 am until 12 am every day, making sure our content was in tip-top shape. And while hosting a workshop was some of the hardest work I’ve ever done, it was also the most rewarding. Bonding with 30 amazing, driven women with big dreams over the weekend was so inspiring in ways I can’t even put into words (the whole weekend is still sinking in). Sharing the strategy and insights we’d gathered was heavy at times — our presentation numbered nearly 150 pages and that can be a lot of content to absorb in just two days. But our attendees remained focused, scribbling down page after page of notes.

This first workshop is an experience I’ll never forget — we poured our hearts into the content and I hope that everyone walked away with a better understanding of how to take both their branding and blog content to the next level. Thank you to every single student who believed in our workshop; we feel like we’ve made some new friends and your questions and insights are what drive us to keep raising the bar.

Stay tuned for a full Blogcademy recap (I have a lot more to say once I’m settled in) as well as a thank you to our wonderful sponsors who helped make this event extra special.