Tools Of The Trade #16: Resources and Tips For Newsprint Projects

Nubby Twiglet | Resources and Tips For Newsprint Projects

When most of us think of newsprint, cheaply printed weekly papers or tabloids come to mind. We wouldn’t usually push it into the realm of high-end promotional pieces. That view is starting to shift, though as creatives want a more tactile way to share their work. While glossy, magazine-style paper looks great, some folks want something with a little more edge and grit. In a way, it’s exciting taking an old-school, tried-and-true medium and turning it on its head.

Nubby Twiglet | Resources and Tips For Newsprint Projects

Until recently, I knew nothing about the world of newsprint. I’d designed magazines and stacks of promo pieces but never anything that made its way to newsprint. But then Luke Copping, who always seems to be ahead of the curve when it comes to these sorts of things, came to me with the idea of doing a 32 page piece. It was time to scour the internet for suitable printers! Here’s what I learned along the way…


Recommended Printers

We quickly narrowed down our prospects to two printers and a combination of their samples are featured in this post.

The first is Linco Printing, which is based in New York. Linco is great if you’re located in the U.S. and want to work with an established printer with a great reputation — they also did the Design Sponge paper, which turned out beautifully. The downside is that traditional printers are used to doing huge runs (think weekly papers) so for it to be cost effective, you’re going to have to commit to a lot of papers, probably a thousand at the very least.

After getting an exorbitant quote back because our run was just too tiny, we did some more digging and landed on Newspaper Club. Now, this site has major style and is easy to use. Not only that, but they’re able to produce small runs in multiple formats. Score!

Nubby Twiglet | Resources and Tips For Newsprint Projects

Nubby Twiglet | Resources and Tips For Newsprint Projects

Because this was a higher end promotional piece featuring Luke’s photography, we went with the traditionally printed tabloid in the improved format. The improved format is on brighter, whiter stock and really pops. The weight of normal newsprint is about 30 gsm and this is 52 so it definitely has a more premium feel.

For you U.S. folks, Newspaper Club is based in the U.K. so when dealing with their guidelines, be warned that they are in millimeters. Their templates are super easy to use and as long as you follow their export instructions, you’ll end up with great results.

The one tricky part is that Newspaper Club doesn’t offer traditional proofs so triple-check what you’re uploading! Their customer service also checks your files and gives you the thumbs-up before it hits the press.

Nubby Twiglet | Resources and Tips For Newsprint Projects


Printing Tips

• Always start with a template provided by the printer if possible. A lot of them have specific margins set up and if your design moves into them, it won’t be able to be printed.

• There’s no need to have your images placed at any higher resolution than 300 dpi. Newsprint isn’t meant to be the highest quality so you won’t see improved results with higher resolution.

• Most newspapers are printed in multiples of 4 pages. Design accordingly!

• What you see on your brightly lit computer screen won’t always translate as well to newsprint. Newsprint tends to be thin and absorb a lot of ink so coverage can vary.

• It’s a good idea to stick with images that have a lot of contrast. If they’re too dark, they can look muddy on newsprint.

• If you use any black and white photos in your pieces, they have to be set to grayscale.


Newsprint Samples

If you want to compare samples like I did above, you’re in luck! Request some from Newspaper Club here and from Linco Printing here.

If you do print anything, let me know. I’d love to see it! And I’ll be sharing the outcome of Luke’s piece on the Branch blog soon!

The Perfect Addition To Your Kitchen Table: Llama Salt & Pepper Shakers

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Yes, those are indeed llama salt and pepper shakers. Yes, my life is now complete. I’m completely, totally obsessed with llamas so when my friend Mary Bee recently whipped these out of a bag of gifts for me over dinner, my jaw dropped. Who knew such a thing even existed?!

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Surely, these were molded off of the perfectly proportioned features of my handsome llama friend, Nigel.

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Someday, I’ll have a pet llama (or two) but in the meantime, this fetching pair will have to do.

The Week In Pictures: 3.7.14

Nubby Twiglet | The Week In Pictures

Nubby Twiglet | The Week In Pictures

Since I got home from LA last Tuesday, I’ve been consumed a whole lot of catching up around the house, on the blog and with work. One of the coolest projects I just wrapped is a newsprint piece for Luke Copping and it was really fun researching printers. I now have a stack of newsprint samples I collected along the way and I’ll be sharing some printer information next week on the blog if you’re interested in doing a similar style piece!

Nubby Twiglet | The Week In Pictures

Eating breakfast at my desk every morning, even if it’s really simple always gets my day off to a great start. I love that early morning solitude as I put the finishing touches on a blog post and work out my to-do list.

Nubby Twiglet | The Week In Pictures

I’m kind of obsessed with this metallic coffee mug that mysteriously showed up in our kitchen cupboards one day. I felt like I’d hit the jackpot! Haha. Turns out that it was a gift my brother got while on a business trip and he shoved it in there without a second thought…good for me!

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When I need to take a time out from work, I like to put together mood boards in my office and just see what flows. This is what came out this week.

Nubby Twiglet | The Week In Pictures

I’m missing the abundance of citrus trees in Southern California so much! Our fix has been to fill the bowl on our kitchen table with lots of lemons.

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One of the projects I enjoyed working on most this week was an updated media kit for Kat. We doubled the size and basically turned it into a mini magazine. I’ll share more peeks into it on the Branch blog soon.

And now it’s time to get ready and head out for an early movie with my cousin Matt. It’s been a long week and I’m looking forward to a few hours of hanging out in one of my favorite neighborhoods and unwinding. Enjoy your weekend! Joey’s putting the finishing touches on our new bathroom and I can’t wait to show you!

Link Love: 3.6.14

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Nubby Twiglet | Loren Hope Lookbook

• What should you write about? If you’re feeling stuck, Alexandra Franzen has 33 prompts to get your creative juices flowing!

• Is the act of being busy taking over your life? It’s time for some outside perspective.

• 5 myths that may be keeping you from going freelance.

• I just shared my favorite design and style era over on the FIDM blog.

• Create a stamp of your face!

• When it comes to Facebook, here’s how to get more interaction.

• Are you addicted to criticism?

• The Chanel Shopping Center fashion show was on another level completely. Check out all that custom packaging!

• I love this post all about false eyelashes!

• No surprise here: most Amercians would choose an internet connection over TV or cell phones.

• Take your photos to the next level with embroidery!

• What should you do when someone attempts to steal your clients?


Photo: Loren Hope S/S 2014 Lookbook.
Check out even more Link Love columns here.

A Reminder For Designers: Search Out And Define Your Niche

Nubby Twiglet | A Reminder For Designers: Search Out And Define Your Niche

Most of the early professional design work I did revolved around sports. If you’ve been reading this blog for any length of time, it’s pretty obvious that I’m not a person interested in sports. At all.

I really enjoy working with creative small businesses, especially those with a focus on lifestyle and beauty. These niches have long been my passions but when I was first starting out, like most designers, I had to take whatever jobs I could get. I needed a steady paycheck and there’s a lot of consistent, well paying work to be found connected to sports. So, that’s what I did. I did a lot of work for sports-focused brands and campaigns for the NBA and the NFL.

While the work I did professionally wasn’t a perfect fit for me personally, it got me out of my little, perfectly styled bubble. I learned how to design based on specific style guidelines. I learned how to quickly knock out massive production files. I learned that design wasn’t all about me or my personal vision. I learned how to work successfully in a team environment. Overall, these assignments made me a better designer.

But still, my dreams were rooted in those other worlds. Those brands felt very far aways as I worked late nights on sports-focused projects. What I quickly realized though is that when I left these freelance gigs for the night, they didn’t define me. I had a design & lifestyle blog I was obsessed with posting on, I had stacks of fashion magazines sitting in my home office and beyond that, I didn’t have to share the projects I did to make a decent living in my personal portfolio.

My portfolio could be comprised of whatever I chose to share.

I started really narrowing down what I showcased in my portfolio, knowing that what I shared would draw in more of the same. While I didn’t share the NBA All-Star campaign I worked on for three months straight, I did share the branding and magazine I did for Rock n Roll Bride. While I didn’t share the NFL campaign that I spent two months on, I did share the media kit for Veronica Varlow. Slowly but surely, I was able to cultivate an image and a focus. And, the work I wanted did follow.

Spending your days on projects you’re not completely into on a personal level might seem grueling but the thing to remember is that the “cool” brands you want to work with don’t always have the biggest budgets. Still, these are the projects that can really define your portfolio. For me, working on the big-name sports projects allowed me to take on those smaller budget dream projects and get my portfolio more focused.

It took me about five years of slowly building my portfolio with the right mix of projects. I now run Branch full time working with the types of clients I focused on courting early on. A lot of them have been long-term relationships we’ve slowly built as their budgets increased. We’ve grown up and evolved together.

From the outside, it can seem like everyone else has it together, working with a roster of exclusive, dream clients but that’s not always the case. This post is a reminder that the path to finding your niche, then courting the people you want to work with and then getting to a point where you can charge enough to make a living isn’t easy. There is no magic bullet. The new catch-phrase I hear everywhere is “work smarter, not harder” and while that’s a great mindset, in the beginning, you’re going to have to work extra hard to build the portfolio and relationships you need to draw in those dream clients. There are no shortcuts.

Carve out your niche, that place in the industry that makes you really happy. Build relationships that matter. Only share your best work. Over time, the pieces will fall into place.

P.S. If you need a little help landing those dream clients, my post about creating self-initiated projects may be helpful.

Designers: How long did it take you to find your niche? What was the turning point for you in your career? And, do you now focus on that niche full-time?


Photo: Made U Look.

The Typofiles #133: Neutraface Slab Lookbook

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Nubby Twiglet | House Industries Neutraface Slab Lookbook

Just like everyone else, my mailbox seems to be overflowing with junk mail on most days. So when something really good does show up, it definitely stands out. A catalog from House Industries is always a welcome arrival. The latest issue is dedicated to the very awesome Neutraface Slab.

Nubby Twiglet | House Industries Neutraface Slab Lookbook

Nubby Twiglet | House Industries Neutraface Slab Lookbook

I grabbed a stack of catalogs and magazines (including this beauty) to peruse when I hit the road — my (very) temporary digs in Venice felt like the perfectly cozy place to play catch-up on reading material. Sidenote: I want a table like that someday!

Nubby Twiglet | House Industries Neutraface Slab Lookbook

I’ve long admired the extreme care House Industries takes when it comes to the details of their products and they put that same attention into every one of their catalogs. They’re definite keepsakes.

Nubby Twiglet | House Industries Neutraface Slab Lookbook

The best part about House Industries catalogs? They’re completely free! Finally, your mailbox doesn’t have to be such a pit of despair.

Have you signed up yet?


Featured: House Industries Neutraface Slab Lookbook
View more of The Typofiles here.