The word “process” is so unsexy. But oh, is it necessary when you’re trying to make a living as a creative.
I learned the value of having a process the hard way because it wasn’t something we dug into at school or at most of my corporate jobs.
So, when I went out on my own, there was a lot of learning to do. As these things usually go, in the beginning, it was difficult, painful and resulted in unhappy clients. I always knew it wasn’t the work I was producing but how I presented and delivered it.
Clients first take notice of your work but your process is what keeps them coming back for more. On nearly every call I’ve had since starting Branch, I explain our in-depth process and it almost always seals the deal. Your goal as a designer is not just producing awesome work but also making your clients feel comfortable and at ease. The more at home you make them feel, they more likely they are to stick with you.
What Is Project Prescription?
I’ve joined forces with fellow freelancer Paul Jarvis to produce a set of digital documents that enable you to bypass the trial and error of developing a process of working with clients.
As we explain, “This isn’t theory about what might work, it’s hard data from the trenches on what does work. And now we’re sharing exactly what you need to do the same in gorgeous documents, checklists and processes.”
What Documents Are Included?
Part 1: Exposure
Use these documents to bring in a steady flow of interested clients.
1. Media kit: Showcase your brand, skills, clients and success stories. This is the first time I’ve ever offered a pre-designed media kit template and trust me, the price is worth just this alone!
2. Getting Started Guide: Automate how you take clients from interested to hired with project links, testimonials and an outline of how you can work together.
3. Potential/Signed Leads: A simple spreadsheet to help you keep track of project bids you’ve created and won so you know where you stand.
4. Bookkeeping: Track money coming in and going out so you know where your budget is going.
Part 2: Onboarding
Take your clients from interested to signed off on.
5. Questionnaire: This is formatted with questions to ask your client about their project so you’re well informed.
6. Estimate: A list of deliverables, pricing and timing of a potential project for approval.
7. Onboarding steps/process: This simple chart helps you educate and design the experience of working with you from start to finish.
8. Project Checklist: Keep track of what’s needed to start each project so there’s no last minute scrambling.
9. Project Proposal: A standard terms and conditions document to make sure you’re on the same page with your client before the work starts.
Part 3: Project
Once you’re hired, it’s important to make sure the project stays on track and runs smoothly.
10. Invoice: We’ve included the information you need to get paid quickly and easily.
11. Client Evaluation: Use this internal document to figure out if a client is a good fit.
12. Feedback Guide: I wish I had this when I was starting out! This sheet teaches clients how to give you the feedback you want and need.
13. Presentation: This has a bunch of pre-formatted page templates to help you present work that gets signed off on quickly.
14. Post Launch Questionnaire: Learn what went right (and didn’t) and mine for testimonials.
15. Follow Up: This document outlines a schedule for staying in touch.
There you go! There’s a lot of documents in this pack (and by no means do you need to use every single one of them) but we want you to be prepared as your business grows.
As I mentioned last week, having a solid process was the key difference between just getting by as a freelancer and growing my studio into a six-figure business. My goal with these documents is to take the guess-work out of designing a process that works.
We’re running an introductory offer of $69.00 for Project Prescription, no promo codes necessary. Just click through and buy! In less than a week, the price will return to $89.00.
Once again, thanks for your support during this launch and I hope these documents help you grow your business. If you have any questions about Project Prescription, let me know in the comments! -Shauna