Project Spotlight: EDGE iD

Nubby Twiglet | EDGE iD

As a designer, you learn to adapt and work in a variety of styles. And truthfully, much of the time the outcome doesn’t necessarily match your personal aesthetic. On those rare occasions it does, it’s pretty awesome. One of those recent occurrences was the branding, collateral and website Branch created for Utah-based interior design firm EDGE iD.

It was a breath of fresh air to take such a modern, minimal approach. Check out the rest of the project right here. Thanks for reading!

Creative Chronicles #4: 6 Must-Have Documents To Automate Your Creative Process

Nubby Twiglet | 6 Must-Have Documents To Automate Your Creative Process

As a designer, you probably spend a lot of time tweaking your externally-facing brand: your website, portfolio and social media all play a huge role in getting the word out about your business.

It’s easy to get caught up in all the touch points that the public sees because that’s what they’re judging you on. In a digital world where you don’t have the ability to meet in person, image is everything. If your brand looks like a hot mess, potential clients will probably pass you up for someone who looks like they have their shit together.

With all this focus on the external, it’s easy to put off the internal, client-facing stuff since it’s only seen by a handful of folks at any given time. But, what happens behind the scenes is potentially more important since this is what paying clients interact with. And remember, it’s always easier to keep your current clients than find new ones so providing them with a seamless experience should be at the top of your list.

When you’re working with clients, the obvious way to stand out is to provide fantastic customer service but beyond that, the next piece of the puzzle is having a streamlined process and beautifully designed documents that make them feel at ease.

Nubby Twiglet | 6 Must-Have Documents To Automate Your Creative Process

Nubby Twiglet | 6 Must-Have Documents To Automate Your Creative Process

Nubby Twiglet | 6 Must-Have Documents To Automate Your Creative Process

Nubby Twiglet | 6 Must-Have Documents To Automate Your Creative Process

I’ve been thinking a lot about documents and processes lately because I know all too well what it’s like when you launch a creative business. You’re so busy just getting a website live and booking out enough clients to keep it afloat that everything else that’s not as of-the-moment falls to the bottom of the to-do list.

Why is all this effort spent on the behind the scenes stuff so important?

Think of it this way: if a client books your most expensive package and then, over the course of the next few months receives documents and presentations that have a similar look and sense of order, they’ll feel at ease. In turn, you’ll come across as a total pro.

My goal with running a design studio has always been to let documents do the heavy lifting for me. I use a bundle of them to keep things running smoothly while cutting back on questions and confusion. Remember, you may be the first creative professional your clients have ever worked with — these documents are the tools that inform them of everything they need to know.

2015_nubbytwiglet_internal_docs_5

Here’s what I’ve implemented and the order I use my documents:

1. Media Kit — This document informs clients of packages and how we can work together. Read more about media kits here.

2. Estimate — Once we’ve discussed a client’s specific needs, they receive an official estimate.

3. Proposal — Once they’re ready to book in, they receive a proposal which includes the finalized estimate, timelines and a contract.

4. Invoice — The proposal is sent along with a deposit invoice.

5. Process Documents — Once the job begins, there are a series of numbered documents they receive throughout our time together including an overview of the steps we take to ensure a great outcome, a questionnaire and a Pinterest how-to.

6. Presentation — All design concepts are sent in a branded presentation template.

Having a bunch of documents on hand might seem a bit overwhelming at first but once you’ve used them a few times, the process starts to feel like second nature. You can even go a step further and have form emails typed up for each step of the process so you just attach the document and hit send. Automation means that you get your job done faster and your clients interact with a well-defined process that’s been proven to deliver fantastic results.

If all this talk of documents is making your head spin, don’t fret. I was once in your spot and only figured out what documents worked for my business through many years of trial and error. To make things trickier, every studio I worked at had a completely different process. Over time, I threw out things that didn’t work for me and added in new ideas based on chats with fellow creatives.

If documents aren’t your strong suit and you’d prefer to get back to work on the creative side of things, I feel you. Completely. In early 2016, I’m partnering up with my friend Paul Jarvis to launch an affordable, easy solution that will help you streamline the process of your creative business called Project Prescription. Knowledge is power and making the business side of things easier for creatives is something that I’m excited to share with you.

Remember, creating processes for your business is just as important as the work you do. Keep refining and keep thinking about what you can do to make your clients’ time with you as painless as possible. That ease will turn them into repeat customers.


For even more Creative Chronicles, please click here.
Featured documents: We Are Branch.

The Week In Pictures: 11.13.15

Nubby Twiglet | The Week In Pictures

Nubby Twiglet | The Week In Pictures

Hello from a very overcast, cool Portland! My office is in an old brick building which gets drafty so I’m sitting here at my desk next to a space heater looking over my shoulder at the big, dark clouds behind me.

Moody, drizzly days like this are really great for focusing and getting work done and boy, do I have a lot of it at the moment. I had friends and clients in town and it’s always sad to say goodbye but the best people to know are the ones where when you meet again, it feels like no time has passed at all.

Nubby Twiglet | The Week In Pictures

Whenever I come across something amazing in a magazine or catalog, I tape it to my wall immediately. I’m loving this modern, sunshiny vibe.

Nubby Twiglet | The Week In Pictures

Aren’t the floors at Dapper & Wise great?!

Nubby Twiglet | The Week In Pictures

The street art in Portland seriously cracks me up. Crafted by this same artist but not pictured: an illustration of a tombstone emblazoned with Donald Trump.

Nubby Twiglet | The Week In Pictures

Fresh flowers at the office. Its all about those little, special touches when you have visitors.

Nubby Twiglet | The Week In Pictures

I just discovered Off The Waffle and really, how can you ignore this awesome sign? Haha. The line was too long to eat there over the weekend…..but I’ll be back.

Nubby Twiglet | The Week In Pictures

This is the face Rocky makes when Joey is having a conversation with him. So focused and serious!

Nubby Twiglet | The Week In Pictures

Going into these short, dark days, I’m obsessing over documenting the bits of light we get here and there that have the most beautiful glow.

If you’re in Portland, maybe I’ll see you at Content tomorrow night. Should be a good, inspiration-packed time. Have a great weekend, friends!

Link Love: 11.12.15

Nubby Twiglet | Link Love: This Is Non

• The internet is what you make it. If you read just one thing this week, make it this.

• Typographers share their top typefaces.

• I just did an interview over at InBetween Studio about my career path and also chatted about my personal heroes. Check it out here.

• Good vibes only! I’m loving these pennants.

• Behold the world’s 50 best restaurants.

• The 4 things to never do when asked, “What’s your rate?”

• What happens when you share the same name as a really famous person?

• Wow! This town is literally living under a rock.

• If you’re interested in creating a hugely successful online course, Paul Jarvis spills his secrets.

• Is there a point at which you’re too smart for your own good?

• 4 tips for keeping your creative work on the right side of the law.

• So cool! 100 year old footage of artists Monet, Renoir, Rodin, and Degas working and walking near their studios.

• Forecast is a great way to schedule your team across projects.

• Do you like him?


Image: This Is Non.
Check out even more Link Love columns here.

Project Spotlight: Rock n Roll Bride Magazine Issue #5

Branch | Rock n Roll Bride Magazine Issue #5

This week, the new issue of Rock n Roll Bride Magazine is hitting newsstands and I wanted to let you know now because this baby sells out fast!

Branch | Rock n Roll Bride Magazine Issue #5

This project was a huge labor of love at Branch over the late Summer / early Fall and this issue is packed full of awesome content. You can see more sneak peeks here.

Branch | Rock n Roll Bride Magazine Issue #5

Oh, and you can bet I dedicated a full page to a squirrel cake — gotta make Chubs proud! Seriously. Sooooo epic.

I hope you enjoy the issue and thanks for your continued support!