Branded #1: Greene St. Juice Co.

Nubby Twiglet | Branded #1: Greene St. Juice Co.

Welcome to Branded, a new column where I share new brands I’ve personally discovered with you. First up is Greene St. Juice Co.! I was walking through Melbourne while on a lunch break last month and came across this epic shop. I know that juice places are a dime a dozen these days but this one immediately stood out because it was sleek, modern and full of brilliantly simple branding. I was so obsessed that I brought one of their empty juice bottles home to use as a vase on my desk!

Nubby Twiglet | Branded #1: Greene St. Juice Co.

Each flavor of juice has its own logo variation. Because the typeface is always the same, it still feels cohesive.

Nubby Twiglet | Branded #1: Greene St. Juice Co.

Greene St. Juice Co. was founded by Natalie and Steve in 2012 and after a stint in New York, they’ve returned to Melbourne. All of their juices are cold pressed and raw, meaning that it never encounters heat — this keeps the enzymes and vitamins as potent as possible. Additionally, all the ingredients are organic. I love a brand that is as good for you on the inside as it looks on the outside.

Nubby Twiglet | Branded #1: Greene St. Juice Co.

Here are a few of the flavors Kat, Gala and I tried: 1. Greene St. Classic (Alkalise + Detox). and 2. West Village (Replenish + Fortify).

Nubby Twiglet | Branded #1: Greene St. Juice Co.

3. 1 Giant Mind (Radiant Light).

Nubby Twiglet | Branded #1: Greene St. Juice Co.

4. The Bronx (Personal Power) and 5. BDFM (The Orange Line).

2015_greene_street_juice_10

The branding system was produced by Cassette Agency. They summed up the vision of the brand as “Bringing a little piece of New York City to Melbourne.” It’s got a big city, no-nonsense feel while remaining calm, cool and collected.

Nubby Twiglet | Branded #1: Greene St. Juice Co.

Nubby Twiglet | Branded #1: Greene St. Juice Co.

I’ve been to dozens of juice places across the world and after I left the shop, I kept asking myself why Greene St. Juice Co. was still at the forefront of my mind. And then, it occurred to me — it wasn’t just about the juice, it was about the experience. Great brands don’t just deliver a great product. They deliver something more, something that’s sometimes hard to put your finger on. They leave you feeling inspired and better off after you’ve encountered them.

What are some great brand experiences you’ve had lately? Is there a product or service that still has you buzzing? I’d love to hear about it!


Photos: Shauna Haider and Madeline Kate Photography.
Brand mockups: Cassette Agency.

The Week In Pictures: 1.16.15

Nubby Twiglet | The Week In Pictures: 1.16.15

How was your week? Mine was…disheveled. I’m actually sitting at my mom’s house right now with Rocky while Joey tears my old office apart and repaints it (Rocky is allergic to paint fumes so we’re camped out for the weekend). I’m so excited to have a room to spend my nights and weekends in reading. And, let’s get real — watching Dr. Phil reruns. It’s going to be the perfect escape. I can’t wait!

Nubby Twiglet | The Week In Pictures: 1.16.15

During the week when I need a break from office life, I head out to coffee shops to meet friends and my personal favorite at the moment is Good Coffee. The staff is ridiculously friendly and I’m a big fan of the Scandinavian modern aesthetic inside. Great tile, cacti and coffee — a winning combination if you ask me!

Nubby Twiglet | The Week In Pictures: 1.16.15

This is pinned up next to my desk and a reminder to always keep moving forward.

Nubby Twiglet | The Week In Pictures: 1.16.15

As I was cleaning out my closet over the weekend, I found this notebook. It’s from around 2006 and was basically my Pinterest board of design ideas at the time. I miss the days of cut and paste and am itching to fill notebooks with ideas and collages again. How about you?

Nubby Twiglet | The Week In Pictures: 1.16.15

To keep my office tidy, I just picked up a bunch of yellow storage boxes from IKEA. They hold everything from props to photos and supplies and best of all, fit right in with the decor.

Nubby Twiglet | The Week In Pictures: 1.16.15

This is a peek inside my soon-to-be hangout room. I can’t wait to come home to fresh paint and start pulling it together. Researching what I wanted to turn this room into, sourcing the items and exploring my personal style has been really energizing.

I keep asking myself what I want. My favorite color during my entire childhood was green so I just bought a green couch. I love a good coffee table book so I’ve pulled out my favorites and stacked them nice and high. I love flipping through fashion magazines so I’ve displayed my collection of 15 years’ worth in my bookshelf.

Surround yourself with things that inspire you. Even if you live at home or work in a cubicle or have five roommates (I’ve been in all those situations), you still have the opportunity to make your space a refection of you. Create a place that leaves you feeling inspired and ready to reach for whatever’s next.

“It’s important to determine which surroundings work best for you, and then build that environment to suit your needs.” —Marilu Henner

Have a great weekend, everyone!

Link Love: 1.15.15

Nubby Twiglet | Link Love: Vogue Brasil

• Here’s some fantastic advice on how to find a great job when you have no time.

• When you don’t know what to write about, Braid has some super helpful tips to get the words flowing.

• Learn from the best: 28 steal-worthy tips from the most productive people on the planet!

• In need of some new tunes? NPR rounded up the top 50 albums of 2014.

• Is it time? 8 signs that you’re ready for a rebrand.

• The lives of millennial career jugglers: “Unlike the legions of Americans who work several jobs out of necessity, these young people elect to stretch themselves thin. While one job usually pays the bills, another gig provides a more creative outlet.”

• Here’s how to clean and care for your leather boots in winter.

• I love the internet because of gems like this: an illustrated guide to every David Bowie hairstyle from 1964 to 2014.

• Here’s how to set goals that you’ll actually keep.

• Looking for some new reading material? Here’s a roundup of the best books of 2014.

• If you’re a graphic designer looking for a job at a startup, here’s how to negotiate your salary.


Image: Fabio Bartelt for Vogue Brasil.

The Secret To Reaching Goals: Keep Them Fun and Attainable

Nubby Twiglet | The Secret To Reaching Goals: Keep Them Fun and Attainable

All too often, I get sucked into the vortex of digital comparisons. Do you, too?

It starts out innocently enough — I’ll be scrolling through Instagram on the weekend and see one beautifully composed still life after another. You know the ones: that perfect golden light shining down over a beautifully prepared breakfast at the coolest cafe in town with a frothy latte peeking into the edge of the frame. Oh, and don’t forget the freshly done gel manicure casually resting on the table.

If you feel a touch of envy creeping up like I sometimes do, it’s a good idea to step back and analyze your feelings. When I stop and actually think about it, my feelings are not rooted in wanting to be there. My feelings are rooted in wanting to create images that look that beautiful. And from many years of experience, I know that it’s much harder than it looks.

Like most of you, I work full-time, splitting my hours between Branch and Blogcademy and there just isn’t a lot of leftover time to creatively experiment just for fun. The easy way out would be to make excuses — I’m too busy, I’m too too tired, I’m too whatever. But excuses will get you nowhere.

A better solution is to set small, attainable goals. I’m a big fan of goals that build up steadily but don’t take over your life. Who needs more stress and pressure?

With the goal set to improve my still life skills, I created a simple challenge for myself last year: on Fridays, I’d set aside 10 minutes or so and snap a photo of a new composition. To track my progress, I’d tag it with #stilllifefriday. Though I’ve taken a few weeks off here and there, the photos are starting to accumulate. It’s been nice having something simple yet fun to look forward to every Friday.

Whether you’re struggling to blog, Instagram, or *insert task here* more often, the key is to set manageable goals. That way, the finish line always feels within reach. Keep it fun and keep it light.

Nubby Twiglet | The Secret To Reaching Goals: Keep Them Fun and Attainable

Here are some suggestions:

• If reading more is on your list, join a book club to stay motivated! There’s a great one going on over at A Beautiful Mess and the selections change out monthly.

• If writing more is on your list, Morning Pages may just change your life. Really.

• If improving still lifes is on your list, join me every Friday by hashtagging your photos with #stilllifefriday on Instagram. I’d love to see your inspiring compositions!

• If learning new design skills is your focus, try out some Skillshare classes. It’s the easiest way to access the knowledge of creative experts.

• If stepping up your blogging game is on your list, Blogcademy Online launches January 29th and teaches you the keys to running a successful blog in a single weekend.


Your turn: what are you hoping to improve upon this year? How can you make it more attainable?

The Week In Pictures: 1.10.15

Nubby Twiglet | The Week In Pictures

Welcome to The Week In Pictures, a weekly column where I give you a glimpse inside my daily existence — where I’m hanging out, what I’m up to and what’s new. Thanks for joining me!

Nubby Twiglet | The Week In Pictures

I just had the most beautiful golden light (and a really good vanilla latte and chocolate chip sea salt cookie) at Courier Coffee. It was the perfect mid-day escape during a break downtown. I recently featured Courier Coffee here if you want more info!

Nubby Twiglet | The Week In Pictures

The last few days were spent showing my client Ellen around Portland. We ate our way through a bunch of awesome downtown restaurants and had the best time chatting and exploring. There’s so much great stuff we’ve been working on over the last year that’s launching soon — and I’m also proud to call her a great friend.

Nubby Twiglet | The Week In Pictures

I love the tangle of plants in the Ace Hotel lobby. It always makes me smile to walk in and see people sitting around on the big, comfy couches mid-day, reading the mix of newspapers. Simple, old school pleasures.

Nubby Twiglet | The Week In Pictures

My big behind-the-scenes project around our house lately has been transforming my old office into a fun hangout room. When I have projects I want to work on over the weekend, I don’t want to feel like I’m at “work” so I’ve switched out the desk for a comfy couch, coffee table and stacks of photography books. I can’t wait to give you the tour as soon as it’s finished. Getting close!

Nubby Twiglet | The Week In Pictures

If you don’t follow me on Instagram, you may have missed this Chubs update and it’s pretty cute. Joey was eating a salad awhile back and he jumped up and snatched the chunk of avocado off his plate. Avocado is his favorite new food!

Nubby Twiglet | The Week In Pictures

Don’t you love it when you discover something new (to you) in your own city? I’d probably passed by the doors of Hotel Monaco a hundred times over the years…and finally stopped in this week. I had no idea that this gorgeous lobby was lurking inside! Wow!

On a more personal note, as much fun as I had this week, there were also a lot of long nights. This is the first time I’ve worked on a digital product launch…with a full launch plan included. Diving into this world for Blogcademy Online has been a real eye opener. Designing a brand new website and promo graphics are things I’ve done many times before but it’s all the things that you can’t really plan for that teach you the most.

A simple idea can snowball into an unexpectedly awesome outcome. Last weekend, we gathered up the transcriptions for our 18 videos to format them into a PDF document. 2 days later it had morphed into a 300 page book! There’s still a lot to do before the January 29th launch but I’m feeling really good about the quality of the content. I’ve been wanting to understand more about how this digital product world works since I have a lot of offerings that I want to launch this year for you guys. It feels good to be getting that big learning curve out of the way now (even if it’s painful at times) so when it’s time to share new things with you, the process will be smoother. On that note, I’ll leave you with this quote:

“Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty… I have never in my life envied a human being who led an easy life. I have envied a great many people who led difficult lives and led them well.”
― Theodore Roosevelt

See you next week!

It’s Almost Time: Build Your Blog and Your Business With Blogcademy Online!

Build Your Blog and Business With Blogcademy Online!

When it comes to learning, would you prefer to stay in with your cat and take in knowledge from the comfort of home? During the last two years of traveling the world and teaching our Blogcademy workshop, we received hundreds of emails, all asking the same thing: would it be possible to offer the class online?

Many of you have busy schedules, families and other commitments that make it difficult to get away for a few days. We heard you loud and clear and on January 29th, Blogcademy Online launches. You’ll soon be able to partake in our full in-person class…from your couch!

Want a taste of the quality and stye? Our trailer is a great indicator of the atmosphere:

The Online course will be comprised of 18 video modules (yes, that’s a lot — but we want you to know everything it takes to run a successful blog), a 300 page digital book that transcribes the entire class, a bundle of worksheets and access to our private Facebook forum (it’s a lively place, full of a few hundred like-minded souls). You get the same information that we cover in our two day in-person class without ever having to leave home!

This course is 100% learn at your own pace and you’ll have access to it FOREVER. You can rewind and re-watch the videos as many times as you like and do the activities as often as you please. You can either do the whole thing in one weekend, or pace yourself and learn as your schedule allows.

The topics covered in Blogcademy Online are: formatting basics, blogging business plan, defining your ideal reader, crafting your about page, defining your blog’s purpose, writing killer content, consistency, social media, networking, branding, still life 101, advertising, brand collaborations, business documents, income diversification and image usage.

This course is ideal for anyone who has a blog. Whether you’re new to blogging, blogging for fun, plan to eventually do it full time or you want to use your online presence to help sell your own products or services, we’ve got you covered. Most importantly, the Online course is packed full of real life examples of how the teachings can be applied — it’s all useful and relatable so you can immediately implement what you’ve learned.

Build Your Blog and Business With Blogcademy Online!

Over the next few weeks we’ve got some fun stuff lined up for you and you can access it all by clicking here and entering your name and email address at the top of the page in the turquoise bar where it says, “Get our top secret blogging resources.” You’ll receive three FREE training videos as well as a special discount code which you can use on Blogcademy Online when it becomes available on the 29th!

Build Your Blog and Business With Blogcademy Online!

To celebrate the launch, we’ve been posting mini manifestos to get you inspired over at The Blogcademy Instagram — they’re another way to inspire you to live life on your terms.

Doing in-person classes is awesome (our next stop is LA in February — and this is the place to be if you thrive on personalized, real life feedback) but an online version will allow us to open the door to so many more of you.

Make 2015 the year that you step up your online presence. If you have the goal to make it happen, Blogcademy Online can teach you what it takes in two days flat.

Link Love: 1.8.15

Nubby Twiglet | Link Love: Chanel

• A bunch of designers (including myself!) just shared our New Year’s resolutions. Take a look…and get inspired!

• Elle UK underwent a major restructuring and now it more closely resembles a tech start-up than a fashion magazine. The lesson: don’t be afraid to shake up the old guard and challenge the way things have always been done. It’s necessary to evolve with the times.

• This teenager’s guide to social media is spot-on.

• Why is it still a good idea for young creatives to go to art school?

• Looking for a new podcast series to get you fired up about being a creative entrepreneur? Check out Being Boss.

• 15 things to remember to start the new year.

• The easiest path to happiness is to buy experiences, not things.

• 21 career tips from fashion power ladies!

• If you aren’t sure what your dreams and passions are, Heather is here to help you sort it all out! By the way, Branch designed her site — holla!

• Danielle Laporte dishes up 49 simple promo ideas.

• Some days, you have to let yourself melt and let it all out. It’s okay. It’s normal. It’s human.

• Instead of wanting more, more, more in every part of your life, streamline and embrace simplicity.

7 pieces of wisdom that will change the way you work.


Image: Chanel.
Check out more Link Love columns right here.