Nubbytwiglet.com 2011 Identity

2011 nubby twiglet


2011 nubby twiglet


Every year, as December winds down, I set aside a chunk of time to update my corporate identity. I use this as an opportunity to ask myself what has changed about my brand in the last year and to explore new design influences. Though, this isn’t all for fun — as a freelancer, I require updated invoices and presentation decks, both of which are sent out multiple times a week.


2011 nubby twiglet


In case you’re curious, here’s a look at my branding from the last few years: 2010, 2009 and 2008. My 2009 identity was featured in a book called Super Identity.

When I update my corporate identity, my goal is to keep it simple — I never want my branding to overpower the work that I am presenting to a client. I did a predominantly black and white identity for many years but in 2010, I needed a big change and added some soft, cool grays into the mix. But, I really do adore the classic simplicity of black and white. It was time to get back to my roots.


2011 nubby twiglet

Information Detail, Cover Sheet


I needed a little modification from the past incarnations of my corporate identity, a little something that made it unique and not so slick. In the end, adding bits of handwriting was the answer. Firstly, our handwriting is unique to us as individuals and secondly, we don’t see nearly enough of it now that everyone does everything digitally. Also, I’m not gonna lie — the Bumble and bumble. identity is one of my all-time favorites. All of that scribbly handwriting all over minimal packaging is too much for me to resist.


2011 nubby twiglet

Standard Business Card


On nearly all of my branding this year, I made it a point to include my semi-new tagline, Design, Marketing and Style Magnified. Taglines can be incredibly hard to create but they serve a valuable purpose by summing up your brand in a handful of words.


2011 nubby twiglet

Presentation Cover Sheet


There are some subtle changes in my branding from last year. First off, I’ve dropped the DIN family of type for Trade Gothic, mostly of the Bold Condensed No. 20 variety and the serif is Austin Medium. The ‘light gray,’ while flat last year, has been changed out to a metallic silver swatch. Much of the client information now is stacked in a simple list form instead of dragging on forever in a single line.


2011 nubby twiglet

Invoice


Probably the most important component of my collateral is the invoice because without it, I wouldn’t get paid! I never need to print these. Since my clients are scattered all over the globe, I always format them as a PDF and fire them off via email.


2011 nubby twiglet

CD

CDs and DVDs deserve a bit of drama, don’t you think? Nothing like a splash of black to make these stand out in a sea of paperwork!


2011 nubby twiglet

Mailing Label


For the last few years, I’ve been using mailing labels on all of my packages — they add to a polished look and a great first impression. I print them out on my home printer and use packing tape to attach them. Perhaps someday, I will invest in some with sticky backs but at this point, I don’t use more than a few a month so it wouldn’t be very cost effective.


2011 nubby twiglet

Double-sided Square Business Cards


Branding-wise, not everything got a facelift. Those striped Kors Firebird wedges adorning the backs of my business cards and cover sheets have been a permanent fixture since 2007. To this day, they still sit on a shelf above my desk.

By returning to my identity every year, I can explore areas of growth and experiment with new ideas. As you’ve probably gathered, by the end of the year, after I’ve seen it a million times, I’m ready for the next round of tweaks. And then, the process starts over.


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What I Wore: 1.1.11 // Faux.

what i wore nubby twiglet fashion style outfit


what i wore nubby twiglet fashion style outfit


How’s the new year treating you so far? This is what I wore on January 1st. I religiously hit the Urban Outfitters sale the day after Christmas every year and this time, I scored this faux fur jacket, marked down from $148.00 to $25.00! I’ve always wanted a jacket like this but don’t wear real fur so this was the perfect solution. My dad calls it the ‘King Kong Jacket’ but I don’t care. It’s been freezing every single day and I’d like to keep warm and cozy in style.


what i wore nubby twiglet fashion style outfit

what i wore nubby twiglet fashion style outfit


I Wore:

Jacket, Kimchi Blue (Urban Outfitters)
Gray sweater, thrifted
Shirt, H&M
Jeans, Kill CIty
Belt, H&M
Headband, Forever 21
Boots, Camilla Skovgaard


what i wore nubby twiglet fashion style outfit


P.S. I ran out of time this morning but I have the annual Nubbytwiglet.com rebranding post coming up on Wednesday. Thanks for your continued support and cheers to a new year!


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Happy 2011!

2011 nubby twiglet


Happy 2011! It’s been nice taking the week off from blogging, though the work continues on behind the scenes. Many end of year rush jobs, prepping for new clients, sending out invoices, filling out my new Moleskine planner and of course, cleaning. Here are some snapshots from my last week. Regular posting will resume on Monday. xoxo


2011 nubby twiglet

2011 Prognosis: Cold but promising.


2011 nubby twiglet

My gift to myself for a year well done.


2011 nubby twiglet

Joey’s gift to me: Crystal Head Vodka. More details coming Friday!


2011 nubby twiglet

Thanks to Gala, I discovered my new favorite perfume, Vanillary. It’s amazing.


Here’s to a magical new year.

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2010: The Year in Review.

2010 year in review nubby twiglet


For me, 2010 was a monumental shift for both my personal life and career. 2009 closed with a surprise road trip, the murder at the mountain and meeting up with Joey for the first time. During that final week, little glimmers of hope started popping up after a really disappointing year. And, when the calendar flipped to January 1st, 2010, everything just continued to take off for the better.


2010 year in review nubby twiglet


A huge triumph this year revolved around making some serious progress with Wolfgang Manor. When my brother & I bought the house during the Summer of 2009, it was in need of a serious overhaul. In the last year, we set up a fabulous all white dining room, bought our first ever set of matching dishes, painted the living room black (and then white), started renovating the basement, began framing in the gazebo in our back yard (by the time next Summer rolls around, we hope to have a workspace / bar), installed a fence all the way around the property, finished my office and perhaps the coolest of all, Joey is remodeling one of our attic spaces and transforming it into an all-white studio!


2010 year in review nubby twiglet


As Joey and I got to know each other better, we realized very quickly that we were going to be much more than friends. Everything happened super fast but it just felt right. I used to question whether it was possible to ‘have it all’ since I am so focused on my career but now I know for a fact that it is.


2010 year in review nubby twiglet


With Joey came Rocky. How could you not love this beauty?! I love waking up next to that white mop of hair every morning!


Professionally, I was super busy, making the rounds between four agencies as well as spending a month at Nike. Towards the end of the year, I worked really hard on Adidas-related projects and learned so much about print production. Personally, I worked on hugely rewarding jobs for Solestruck, Semiospectacle, Veronica Varlow, Molly Crabapple, Sweet Caroline and more. And, to my surprise (and delight!) I was featured in a Swatch Campaign for Pop Magazine, a Solestruck campaign and the NYU Student Newspaper. Thanks to everyone who reached out and believed in me.


2010 year in review nubby twiglet


Though I tend to travel a lot, due to the frantic pace of freelance and Joey & Rocky moving in, I didn’t take a vacation until August. Though, I made up for lost time by joining forces with Gala, Amy & Kevin and Zo to visit Disneyland. Between hilariously gloomy fortunes, super fast spins on the teacups, a viewing of Captain EO, the death-defying drop on the Tower of Terror and ending up in the middle of an otherworldly rave, it did not disappoint. LA always delivers and bunking with Gala at The Palihouse Holloway made the trip pretty much perfect.


2010 year in review nubby twiglet


After a short break, I flew to New York for birthday celebrations with Gala. We took over the corner of a private garden in the East Village, hung up a disco ball, set out a dizzying assortment of candy-colored treats, invited our nearest and dearest (including Eliza, Jazzi and Kristin) and spent the afternoon sipping drinks out of skull goblets. (Photos by Chloe Rice).


2010 year in review nubby twiglet


After a week in New York spent goofing off, Bianca accompanied me to Vegas where we met up with Joey. The next day, I got married in a vintage dress that Gala had helped me pick out on Etsy. It was a total whirlwind but I wouldn’t change a thing. Joey & I specifically planned for the date to fall between our birthdays (both are in September) so that we can celebrate them, along with our anniversary all at once with a new getaway every year. We did it our way: low-key and simple without a guest list or caterer in sight (and I am so happy that we did).


2010 year in review nubby twiglet


Traveling is one of my favorite pastimes; switching up my routine helps me feel inspired. This year, I visited LA in August, New York City, Las Vegas and Leavenworth in September, Orlando and Sarasota in October and Phoenix in December. In the process, I was gifted a sparkly gnome, went to a reality show pitch, sat on multiple beaches, had the chance to visit both Disneyland and Disney World for the second year in a row and relished the chance to expand my horizons and to remember that there’s still so much of the world left to see.


2010 year in review nubby twiglet


Over the course of 2010, I felt like I hit my stride with personal style goals (while documenting what I was wearing on a near-weekly basis). For the most part, I developed my ‘signatures’ including type-based jewelry, black and white graphic tees, dashes of sequins, wedges, a steady dose of sleek black silhouettes, edgy stripes (and the occasional pair of mouse ears). Towards the end of the year, I formulated a newfound style direction, Parisian Cyborg.

All in all, 2010 shaped up to be one fast-paced, magical year that reminded me how good it feels to be alive, living in the moment. Due to the topsy-turvy nature of 2009, I didn’t set any goals but was pleasantly surprised at how wonderful everything turned out. Now is a good time to settle in and take inventory of what worked, what didn’t and what we can improve on for 2011. It’s the perfect time for setting new goals, establishing a plan and investing in a new planner / calendar (I just picked up a new Moleskine).

I’m going to take a little break and play catch-up before the new year begins and will be returning January 3rd. Here’s to a magical and productive 2011!


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The Week in Pictures: 12.24.10

week in pictures


week in pictures


Happy Christmas Eve! Baby, it’s cold outside….but we’re gonna get the fireplace going, pour some champagne and open presents. Though, I noticed that Rocky’s stocking is three times the size of mine. Perhaps it shrunk in the wash?

Joey & I stopped by Stumptown this morning after a low-key breakfast and only when I was editing this photo did I notice that lady flashing the peace sign in the background! Ha!


week in pictures


Towards the end of last week, I flew into Portland from Phoenix and in an hour flat, I was at the Overland Agency holiday party. The jam band that was playing moved seamlessly between Led Zeppelin, Metallica and Tool. I didn’t know that was possible…those ad execs have secret talents.


week in pictures


The folks over at Obsorn sent me some simple canvas shoes that I plan on modifying with a little D.I.Y. handiwork. I can’t wait to share the outcome, hopefully next week!


week in pictures


On Saturday night, Joey and I dropped by Dave Allen’s annual holiday party. I was glad that Joey finally got to meet Dave — he was an early influence when I first began blogging and we’ve been friends ever since. I had a chance to catch up with friends I hadn’t seen in months and it was so nice to see everyone in great spirits.


week in pictures

week in pictures


Up until last week, I’d never stepped inside The Container Store. All I can say is that it’s a Virgo’s dream. Aisles upon aisles of stuff to organize your stuff with! What a concept! I would have bought a million other things if I hadn’t been traveling but settled on the perfect solutions to organize both my lipsticks and business cards.


week in pictures

week in pictures


Sunday was spent working on a mini shoot for Solestruck’s Matiko Giveaway and quite funny since Joey and I were shooting the shoes in the dining room while my brother was shooting Kristin from Bleach Black in the living room.

The bottom pair of shoes are like Darth Vader chic, don’t you think? Lustworthy. But, enough chit-chat. It’s time to get to work setting out champagne and cookies for Santy Claws. Have a very Merry Christmas! xoxo


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Link Love: 12.23.10

link love typography


link love

Daria Werbowy for Numero.


• If you click on only one link this week, Let it Dough over at the New York Times is a must. It will make you smile, I promise!

• Design firm Baker, which has been around since 1981 just redesigned their identity and lets us in on their creative process.

E-Commerce Copywriting teaches you how to make your products more desirable and is super in-depth.

• Panda handlers in China dress up in panda suits so that they don’t spook the cubs! (via rachel hills)

Fashion Gone Risqué in 2010 documents the riskiest, most provocative shoots this year (NSFW). And then, the best retro fashion spreads are covered in Fashion Gone Retro.

Minimalism in packaging design: yes, please.

• Kevin Smith shares his secret to success: “The secret to a successful life is hardly a secret; it requires you to be 

self-centered as all fuck, is all. So long as it’s not at the expense of others, make yourself the center of your universe. You only get to do this ONCE, so try to take as much stress out of the process as you can.”

• Brand New shares some of the worst identities of 2010.

• I love the cool, understated look of Mexican coffee brand Basanti’s packaging.

• Actor Randy Quaid has completely lost his mind, for real. Vanity Fair says, “They’re spending nights in their car, on the run from the same shadowy cabal—“the Hollywood Star Whackers”—who may have killed Heath Ledger, possibly sabotaged Jeremy Piven, and could now be targeting Lindsay Lohan. No, this is not the plot of Oscar nominee and Golden Globe winner Randy Quaid’s latest movie. It is what he and his wife, Evi, swear is really happening to them.”

Caught Between Fat and Thin is the story of a fat acceptance advocate who decided to lose weight. (via rachel hills)

• Of course I love the Santa Brand Book.


link love

Daria Werbowy for Numero.


What I Wore: 12.19.10 // The Everyday.

what i wore nubby twiglet fashion style outfit


what i wore nubby twiglet fashion style outfit


Over this last weekend, it occurred to me that I’ve never taken outfit photos sitting at my desk. When I’m home, this is where I spend the majority of my time — it’s my so-called natural habitat! This outfit is representative of my basic daily attire when I have nowhere special to be. On those days, I want to be comfortable and warm but still feel pulled together.


what i wore nubby twiglet fashion style outfit

what i wore nubby twiglet fashion style outfit

what i wore nubby twiglet fashion style outfit


I Wore:

Silk Jacket, Quail
Shirt, Forever 21
Hat, Forever 21
Jeans, Silence + Noise
Necklace, Forever 21
Boots, Dr. Martens


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