Blog Log #15: Define What Your Blog Stands For. Create A Manifesto!

Nubby Twiglet | Define What Your Blog Stands For. Create A Manifesto!

A manifesto is a call to action. It’s a crystal clear declaration of what you stand for and believe in. Do you have one for your blog? I recently wrote a manifesto for Nubby Twiglet and though it’s still a work in progress, it was a great creative exercise to define my blog’s mission. Penning a manifesto for your blog can also be a great personal reminder for what you do and why you do it, especially after you’ve been at it for a long time (my 7 year anniversary is creeping up!).

My Manifesto

Are you a creative who’s passionate about the aesthetics in your daily life? Does design play an integral role in your personal expression? Then you’ve come to the right place. Nubby Twiglet was founded in 2007 under the guise that we should embrace our individuality in order to live a unique, inspired existence. As creatives, our lives are multi-faceted and expression ruminates from everywhere including our surroundings, careers and travels. Why should we separate our lives into bite-sized pieces when we can live it as one, inspiring whole? Come as you are, take charge and embrace a lifestyle that leaves you personally fulfilled.

Manifesto Cheat Sheet

If you’d like to write your own manifesto, here are five tips to help you get started:

1. Call out your blog by name.
You immediately want readers to know what the manifesto represents.

2. Define the purpose of your blog.
How are you helping your audience and adding value to their lives?

3. What makes your blog different?
What’s the unique twist on your content that makes it irreplaceable?

4. Who is your blog’s audience (or ideal audience)?
Are you writing for college students, stay at home moms, creatives or aspiring chefs? Define your niche.

5. How can you end on a positive note?
Tie everything up in a nice bow. Leave your audience feeling inspired and energized.

Do you have a manifesto for your blog?

If you have one or write one after this, please leave it in the comments so we can check it out!

The Week In Pictures: 5.23.14

Nubby Twiglet | The Week In Pictures

Nubby Twiglet | The Week In Pictures

Nubby Twiglet | The Week In Pictures

As I was flying home from Chicago on Monday night, my stomach started doing somersaults. I was in the center seat (of course!) and I’d just made friends with the lady next to me so the last thing I wanted to do was throw up. Holding it together, I inched my way off the plane as quickly as possible the second it landed and within a few hours, felt back to normal but this whole week has felt a little topsy-turvy.

As soon as I got home, I found out that Joey had to head up to Seattle the next day to help a friend on a remodeling project. I’m hoping things chill out a bit after the weekend! But, maybe that’s asking a bit too much…as I was putting this post together earlier, I flipped on the TV in the middle of a press conference warning all of Portland to boil our water. Ahhhhh!


Over the weekend, I partied it up with the Chicago Blogcademy. A full recap is coming soon but man, the Midwesterners have some seriously good manners. It threw us off a bit at first — Kat, Gala and I are rebellious at heart and tend to draw in the same mix when it comes to our audience. We’d never had such a perfectly well-behaved class! A+ for this group all around. I want to go back and hug them all while confetti drizzles down. 😉


We do custom totes for each class and for Chicago, I was craving something a bit more simplistic this time.


Once the class was over, Kat, Gala and I headed out to our home away from home in Chicago (FRASCA, WE LOVE YOU!) and made some big plans. Over the last two years, I’ve realized over and over again that there’s only so much I can do on my own. But with these two ladies by my side? I feel like anything is possible. Sure, sometimes we disagree over which movie to watch, argue like siblings and can’t decide on where to eat dinner. But when it comes to the big stuff like business and relationships, we meet in the middle almost every time. And that makes me really grateful because having friends who you also get to work alongside and travel the world with? That is priceless.


On Tuesday morning, I dusted off my office and unpacked my bags after two weeks away and as I went over all the projects and commitments I had lined up, I felt overwhelmed. But then I reminded myself that all I can do is my best. Nothing’s ever going to be perfect. I just need to keep learning as I’m going.

And on that note, here’s a bloopers reel I just got ahold of from The Blogcademy. All I can say is…it got better from here. Haha. I’ve always loved a good blooper so here’s to a lot of laughs, imperfection and above all, having a good time. Have a great holiday weekend and I can’t wait to share our launch with you on Tuesday! xo

Link Love: 5.22.14


Nubby Twiglet | Josh Olins

• Should you ever work for free in exchange for exposure?

• Learn how to make your own custom built-in desk!

• Here’s how the neighborhoods of Manhattan got their names.

• When you’re working on new offerings for your audience, create little miracles.

• 5 calligraphers to follow on Instagram.

• What does your ideal day look like?

• As a blogger, what can you do to create a sense of community?

• Everything you never knew about Naomi Campbell.

• Here’s a cheat sheet of compliments you can give someone that aren’t about physical appearance.

• The coolest New York City beach motel has just been revamped in Rockaway Beach.

Life is good. Sometimes, you have to slow down down and just enjoy where you are.

• How to make decisions.

Photo: Josh Olins for CLM.