Category Archives: Typography

The Typofiles #65: Gaga for Elle and Senso for Solestruck


lady gaga elle cover


Sometimes adding type diagonally to a simple layout adds a fresh spin. I had completely forgotten about this cover that only subscribers to U.S. Elle received until last night when I was was searching for the new Rihanna cover (which also features some tilted type).

In a way, it reminds me slightly of the first landing page I designed for Solestruck last month when they were launching Senso, an Australian brand of shoes they are selling exclusively in the U.S.


lady gaga elle cover


Here are two more of my favorites (without any rotation):

lady gaga elle cover

lady gaga elle cover


The entire set of The Typofiles can be viewed here.

P.S. My newest campaign for Solestruck just went live and it’s so twisted and funny. I was basically sent a pile of photos featuring half-naked people, Senso shoes and a bunny head. The whole time I was staring at them, all I could think of was, “Ohhhhhhh Senssssssooooo!” Haha. Here are a few of the results.


The Typofiles #64: Maidenform


maidenform i dreamed


Perhaps the longest running print ad campaign in history (1949 to 1969), Maidenform bras were featured alongside the tagline “I Dreamed I….in my Maidenform bra.”

The activities highlighted in the campaign were fairly ordinary (at least in the beginning), but the accompanying imagery was much more intriguing. My favorite ad from this epic series is “I dreamed I was a private eye in my Maidenform Bra.” It’s got a graphic, pop sensibility — and the dangling handcuffs are a nice touch!

The entire set of The Typofiles can be viewed here.


The Typofiles #61: American Apparel Punctuation BLACK Pantyhose

typography typofiles design nubby twiglet

I am sure that everyone is sick of seeing me around town (and on the web) in the American Apparel Sheer Luxe Shapes Pantyhose in Nude / Black Punctuation so I just picked up the black version. Slightly dressier and a little less reminiscent of leg tattoos, I’ve already worn them a ton. Sheer black tights in general remind me of a trashy 80s secretary but the punctuation toughens them up a bit.

The best comment I’ve received while wearing these tights so far was from a stoner dude who walked up to me and said, “You must REALLY like texting!”

All of The Typofiles can be viewed here.