Category Archives: The Blogcademy

Treat Yo’Self This Valentine’s Day!

Nubby Twiglet | The Blogcademy Valentines Day Special

Valentine’s Day is just around the corner and what better day is there to treat yourself to something special? This is the perfect opportunity to show your blog and business some love!

The Blogcademy is offering a one time only $100.00 off discount for ALL of our 2015 in-person classes so if you’ve been thinking about joining us for a weekend of fun and learning, now is the time!

This discount is good for the following dates:

LOS ANGELES
February 28th & March 1st
The Jefferson

LONDON
June 13th & 14th
Curtain Road Studios

SAN FRANCISCO
September 12th & 13th
Venue TBC

NEW YORK CITY
September 19th & 20th
Venue TBC

MELBOURNE
December 5th & 6th
Venue TBC

SYDNEY
December 12th & 13th
Venue TBC

To claim your discount, head over to The Blogcademy and make sure to enter the code “blogyourdreams” when checking out. You must pay the full amount upfront for the discount to work (it’s not valid if you opt to pay via installments) and the discount ends on Wednesday, February 18th.

If you have any questions, feel free to get in touch. In-person classes are where the magic happens — between the one-on-one advice, like-minded energy in the room and the chance to make some awesome friends, it’s such a great opportunity to transform the way you view your business in just two days.

Hope to see you there! And Happy (early) Valentine’s Day!

It’s Possible To Change Your Career (and Life!) On Your Terms With Blogcademy Online

Nubby Twiglet | The Blogcademy Online

If you’re ready for a change and itching to make a shift in your career, you’re not alone: research shows that 70% of Americans feel the same exact way you do…and would gladly quit their current job if they could.

It’s true that once you get outside of your current situation, there are endless opportunities. I speak from personal experience. In 2001, I began blogging to fill the creative void I felt from spending my days inside a mauve-walled office. I answered phones and stuffed envelopes and finished each day feeling drained. There was very little promise of advancement and I knew that there had to be a better way.

“When we are no longer able to change a situation – we are challenged to change ourselves.” —Viktor E. Frankl

Blogging opened many doors for me — it allowed me to build solid industry connections, use my creative posts as a calling card to get into some of the best design studios in town, work with some of the best-known companies on the planet (Virgin, Forever 21 and Nike are just a few), do guest-speaking gigs and best of all, blogging was the catalyst that allowed me to launch a thriving studio of my own. Thanks to blogging and online networking, my studio is now booked out months in advance. Blogging has consistently provided me with opportunities I doubt I would have had otherwise. And I know that with the right tools, you can build a career you love, too.

Nubby Twiglet | The Blogcademy Online

That’s why I’m so excited to announce that today, The Blogcademy is coming to your house. To be clear, Kat, Gala and I aren’t actually flying to your town and knocking on your door (but hey, that would be pretty awesome!) but you will be able to access our full course from your computer.

Until now, our workshop was only available in-person but it bothered me that so many of you were missing out — taking time away from work and family, not to mention covering travel expenses is no easy feat. And I truly believe that modern learning should be done on your terms — there’s nothing better than absorbing knowledge whenever you want, wherever you want.

The one thing I’ve learned in this life is that nobody is waiting around to create an opportunity for you. You can’t wait for doors to open; you have to be willing open them yourself. If you’re craving change, it’s up to you to take the lead and create a life and career you love.

Nubby Twiglet | The Blogcademy Online

In 2012, I joined up with two of my friends to found The Blogcademy. We’d each carved out very different niches online but they met in the middle, on some very common found: we were each able to take our passions (design, weddings and self-love) and turn them into our full-time careers. And, we knew that all the real life experience we’d gathered from running thriving online businesses could help others do the same. For two years, we taught classes all over the world, honing our content and figuring out what worked and what didn’t. 1,000 students later, we knew it was time to deliver our workshop in a format that opened the doors to everyone, no matter where they happened to be located.

Introducing The Blogcademy Online

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With Blogcademy Online, we’re opening the digital doors to a treasure trove of content you can immediately apply to your own blog and business. We filmed our segments in front of a live audience (so you can feel like you’re part of the fun!) and broke our two day class down into 18 video modules so you can pace yourself and decide how fast or slow you’d like to go.

We cover a lot of information in those 18 videos:

We’ll give you the essential formatting basics to make sure your blog looks its best, and then we move straight into creating a blogging business plan to help you work out exactly where you want to go. We’ll teach you how to hone in on discovering your ideal reader, as well as writing a killer about page, and solidly defining your blog’s purpose. We cover everything you need to know to create killer content, discuss the importance of consistency, show you how to use social media for great results, teach you how to network (without feeling like a creep!), and give you a big branding rundown, complete with the resources we use every day. We do a case study of The Blogcademy, answering the question, “How did you teach over 1,000 people in just two years’ time?”  We’ll also show you how to compose and shoot great still life photographs, teach you all we know about blog advertising, give you the scoop on brand collaborations, show you some business documents you’ll need, discuss diversifying your income and show you how (and where!) to find great images you can use on your blog.

Nubby Twiglet | The Blogcademy Online

With Blogcademy Online, you’ll receive:

Over six hours of video lessons, broken down into bite-sized modules. They’re easy to digest, actionable information that you can watch whenever and wherever you’d like!

A 300+ page transcript of the entire class. This as an enormous how-to-blog bible!

24 pages of action-packed worksheets and activities. These will help you implement everything you’ve learned.

A massive list of resources which includes every single book, tool, website and professional we personally recommend. This is priceless! Every online resource we mention in class is hyperlinked in the back of the transcript — just click and go!

Lifetime access, baby! The course is yours to keep. You can login, watch, and rewatch the lessons as many times as you like!

An absolutely insane amount of know-how and encouragement. With over 30 years of collective blogging experience, we really have done it all. As a blogcadette, you get the opportunity to learn from our mistakes… And our successes, too!

Access to our private Facebook community. There are currently over 300 Blogcadettes in the group, and it’s growing every single day. The forum is full of helpful, supportive bloggers and entrepreneurs. It’s the ideal place to ask for advice and to be among people who ‘get it’!

And We’ve Added A Few Special Bonuses:

A pre-course worksheet for you to fill in before you start the lessons. You’ll receive this immediately, and it will help you assess where your blog and business are now. Clocking in at a walloping 14 pages, this will allow you to get a firm grip on where you are, and where you can improve.

An exclusive 22-page Blogging Business Plan! You can use this as a roadmap to chart exactly where you want to go, and how to get there!

A pack of 10 computer wallpapers. Beautiful visual inspiration is icing on the cake!

The Blogcademy Online is $497, or you can pay in two easy installments of $250. Eight months in the making, I am so proud of this digital course — and I hope it helps you carve out a life you love. If you’re ready for a change, it’s possible. I’m over here, cheering you on.

“Things do not change; we change.” —Henry David Thoreau

It’s Almost Time: Build Your Blog and Your Business With Blogcademy Online!

Build Your Blog and Business With Blogcademy Online!

When it comes to learning, would you prefer to stay in with your cat and take in knowledge from the comfort of home? During the last two years of traveling the world and teaching our Blogcademy workshop, we received hundreds of emails, all asking the same thing: would it be possible to offer the class online?

Many of you have busy schedules, families and other commitments that make it difficult to get away for a few days. We heard you loud and clear and on January 29th, Blogcademy Online launches. You’ll soon be able to partake in our full in-person class…from your couch!

Want a taste of the quality and stye? Our trailer is a great indicator of the atmosphere:

The Online course will be comprised of 18 video modules (yes, that’s a lot — but we want you to know everything it takes to run a successful blog), a 300 page digital book that transcribes the entire class, a bundle of worksheets and access to our private Facebook forum (it’s a lively place, full of a few hundred like-minded souls). You get the same information that we cover in our two day in-person class without ever having to leave home!

This course is 100% learn at your own pace and you’ll have access to it FOREVER. You can rewind and re-watch the videos as many times as you like and do the activities as often as you please. You can either do the whole thing in one weekend, or pace yourself and learn as your schedule allows.

The topics covered in Blogcademy Online are: formatting basics, blogging business plan, defining your ideal reader, crafting your about page, defining your blog’s purpose, writing killer content, consistency, social media, networking, branding, still life 101, advertising, brand collaborations, business documents, income diversification and image usage.

This course is ideal for anyone who has a blog. Whether you’re new to blogging, blogging for fun, plan to eventually do it full time or you want to use your online presence to help sell your own products or services, we’ve got you covered. Most importantly, the Online course is packed full of real life examples of how the teachings can be applied — it’s all useful and relatable so you can immediately implement what you’ve learned.

Build Your Blog and Business With Blogcademy Online!

Over the next few weeks we’ve got some fun stuff lined up for you and you can access it all by clicking here and entering your name and email address at the top of the page in the turquoise bar where it says, “Get our top secret blogging resources.” You’ll receive three FREE training videos as well as a special discount code which you can use on Blogcademy Online when it becomes available on the 29th!

Build Your Blog and Business With Blogcademy Online!

To celebrate the launch, we’ve been posting mini manifestos to get you inspired over at The Blogcademy Instagram — they’re another way to inspire you to live life on your terms.

Doing in-person classes is awesome (our next stop is LA in February — and this is the place to be if you thrive on personalized, real life feedback) but an online version will allow us to open the door to so many more of you.

Make 2015 the year that you step up your online presence. If you have the goal to make it happen, Blogcademy Online can teach you what it takes in two days flat.

I Died And Went To Prop Heaven: The Blogcademy Melbourne

Nubby Twiglet | The Blogcademy Melbourne

Melbourne, you are one amazing city (and not just because you know how to make the best chai lattes in the universe).

I’ll admit it, I was a little thrown off by the first few days of our trip, though — to say that it got off to a rocky start is a slight understatement. So rocky in fact that Kat and I comforted each other the night before class, sipping wine in bed and falling asleep to Michael Bolton videos on Youtube (there’s nothing quite like a familiar voice to soothe your soul). When you’re traveling and a handful of things go awry, it can feel like the end of the world without the usual comforts of home nearby.

Nubby Twiglet | The Blogcademy Melbourne

I woke up for class the next morning, hoping for the best and then…we ended up in a traffic jam like no other. But boy oh boy, all my worries disappeared when I sauntered into The Establishment Studios.

Nubby Twiglet | The Blogcademy Melbourne

Housed behind a totally nondescript door was a treasure trove of props, colorfully painted walls and enough furniture to outfit an entire boutique hotel.

2015_nubbytwiglet_blogcademy_melbourne_urbansafari_15

To me, it was the equivalent of winning the prop lottery. Industrial racks filled the far corner of the space lined with antique dishes, vases, taxidermy, wallpaper, books and every trinket imaginable. You could basically be the star of Instagram if you had this haul in real life.

Nubby Twiglet | The Blogcademy Melbourne

Nubby Twiglet | The Blogcademy Melbourne

And, our class. Our class! Their sense of style blew my basic black dress and sneakers away. And, their personalities shined just as brightly — just check out that class photo below!

Nubby Twiglet | The Blogcademy Melbourne

Cath and Steph had flown in from Port Douglas, a.k.a. the ultimate paradise. I loved these two — their big smiles and great questions livened up the front row.

Nubby Twiglet | The Blogcademy Melbourne

What’s a class without a few ridiculous selfies as keepsakes?! Kobi, Anna and Tillie were instant BFF’s.

Nubby Twiglet | The Blogcademy Melbourne

Some of our still life compositions got….ahem, very creative.

Nubby Twiglet | The Blogcademy Melbourne

I don’t remember my class photos EVER being this lively. I mean, if school was this fun, I never would have wanted it to end.

Nubby Twiglet | The Blogcademy Melbourne

WORK IT, GIRL.

Nubby Twiglet | The Blogcademy Melbourne

On breaks, we took full advantage of this gorgeous white room, covering it in confetti. On my to-do list for this year is to practice my throw — that robotic stance isn’t the most welcoming!

Nubby Twiglet | The Blogcademy Melbourne

Nubby Twiglet | The Blogcademy Melbourne

Green Press brought by oodles of delicious juices and dear lord, I want a case of the almond vanilla sea salt flavor. If they ever make it to the Northern Hemisphere, I’ll be the first in line. #fangirl

Nubby Twiglet | The Blogcademy Melbourne

By the end of the two days, our class was ready to move in and make the prop studio our permanent residence. Oh, maybe that was just me. ;)

Nubby Twiglet | The Blogcademy Melbourne

Melbourne, I love you. I love your alleys, your array of well-branded juice bars, arcades of random shops, your appreciation of a well-blended chai and your beautiful walls of graffiti.

Nubby Twiglet | The Blogcademy Melbourne

Special thanks to our Melbourne sponsors including: Brand Me for the mugs and colored pencils, Reeta Krishna for the WordPress For Beginners books, Pepper Ink for the tattoo transfers, Fizzy Bunting for the confetti, Violent Maiden for the eyeshadows, and of course, Crown and Glory for the sparkly ears (an absolute necessity).

Nubby Twiglet | The Blogcademy Melbourne

Branded Photo Booth strips? Nothing is better than coming to class….and having your favorite vice waiting for you. Thanks to The Photo Booth Guys for making dreams come true (hire them for your next party — their setup has an INSTAGRAM PRINTER!)

Nubby Twiglet | The Blogcademy Melbourne

We’re only doing six in-person classes this year (because an online version of our workshop is launching on January 29th!) so if you want to join us, learn in person and get some extra one-on-one feedback about your blog and small business, here are the cities to make that happen in:

LOS ANGELES
February 28 – 1, 2015

LONDON
June 13 – 14, 2015

SAN FRANCISCO
September 12 – 13, 2015

NEW YORK
September 19 – 20, 2015

MELBOURNE
December 5 – 6, 2015

SYDNEY
December 12 – 13, 2015

Come on out — I can’t wait to meet you in person!


Venue: The Establishment Studios.
Photographers: Urban Safari and Madeline Kate.

Just When You Think You’ve Seen It All…Blogcademy Washington, D.C. Proves You Wrong!

Nubby Twiglet | The Blogcademy Washington D.C.

It goes without saying that every Blogcademy class brings out an eclectic mix of characters but Washington, D.C. was in a league of its own. In this particular audience, we had:

1. A real life princess (with an awe-inspiring wardrobe to match).
2. A 12 year old Girl Scout (in floral print Doc Marten boots).
3. A hip hop artist (all the way from Miami).
4. A pug (though I’m not positive she was taking notes).
5. A professional fire-spinner (enough said).

Nubby Twiglet | The Blogcademy Washington D.C.

It was one of our best classes all year….and I nearly missed it. The Friday before class, I was sitting in LA, waiting to board my flight when it got delayed. And, delayed again. And again. If I got on it, there was no way I’d make my connecting flight so I booked another ticket from my phone as I watched it board. The stars aligned and I made it to D.C. at 2 a.m. Needless to say, I wasn’t feeling fresh-faced the next morning! But, all that was pushed aside when our class began trickling in. They were beaming, incredibly welcoming and excited to learn — their energy was truly infectious.

Nubby Twiglet | The Blogcademy Washington D.C.

During class, we have a lot of students who are wondering where to start. They have full time jobs, they have families, they have side businesses…their lives are very full before blogging even comes into the picture. We always remind them that it’s not about being the best blogger ever right out of the gates. It’s about taking the time to develop your voice and style. There’s no race to the finish line.

Nubby Twiglet | The Blogcademy Washington D.C.

The most important reason to begin blogging is because you love it and as you find more time, you can work more posts into your schedule.

Nubby Twiglet | The Blogcademy Washington D.C.

Nubby Twiglet | The Blogcademy Washington D.C.

Mel was such a bright spot in our class, making the rounds and chatting with everyone on breaks — she’d traveled down all the way from Nova Scotia! And, we always love a student who’s perfectly on brand. ;)

Nubby Twiglet | The Blogcademy Washington D.C.

Nubby Twiglet | The Blogcademy Washington D.C.

There’s never a lack of style in our classes, that’s for sure! Running a blog that stands out from the pack really comes down to being unique and owning who you are.

Nubby Twiglet | The Blogcademy Washington D.C.

Oh, Anna! Our youngest student ever, she’d been working towards earning a Girl Scouts badge for blogging. Anna came to class ready to take notes and kept right up. All I have to say is…she more than earned that badge!

Nubby Twiglet | The Blogcademy Washington D.C.

Look at those smiles! I think even Harpo the pug was smiling!

Nubby Twiglet | The Blogcademy Washington D.C.

Thank you to our awesome mix of D.C. sponsors including Remixed By Jacki head scarves, WordPress For Beginners books by Reeta Krishna, Pink Samurai hand-knit scarves, Crown and Glory sparkly ears and of course, OSI for printing our custom tote designs!

Nubby Twiglet | The Blogcademy Washington D.C.

And finally, a special thanks goes out to Erica, the most kick-ass, organized intern in all the land! We adore you!

Nubby Twiglet | The Blogcademy Washington D.C.

2015 Dates

We’re only doing a handful of live 2015 dates so snatch up your tickets as soon as possible if you’d like to join us in LA, Austin, London, San Francisco, New York, Melbourne and Sydney to learn about blogging, make some new friends…and take plenty of ridiculous photos. After all, learning should be fun!


Photographer: A Muse Photography.
Intern: Erica Baker
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Melbourne Misadventures with The Blogcademy: Your Blogging and Business Questions Answered!

Nubby Twiglet | Melbourne Misadventures with The Blogcademy: Your Blogging and Business Questions Answered!

Every few months, The Blogcademy hosts a livestream event and during the hour long session, we answer your blogging and business questions on air. As live events go, there’s always a few surprises. Tune in to get all the juicy details on why we had to change our location at the last minute thanks to a house rental gone terribly wrong (A leather bed and no wifi? Oh my!) and how Blogcademy Online will soon make it possible for you to learn everything we teach in class…from the comfort of your couch!

In other news, we’ve officially wrapped up our dates for the year but you can now book in for 2015. Our traveling schedule will be much lighter so to be sure to catch us in these cities (we are not adding any other dates):

2015 TOUR

LOS ANGELES
February 28 – 1, 2015

AUSTIN
March 7 – 8, 2015

LONDON
June 13 – 14, 2015

SAN FRANCISCO
September 12 – 13, 2015

NEW YORK
September 19 – 20, 2015

MELBOURNE
December 5 – 6, 2015

SYDNEY
December 12 – 13, 2015

Hope to see you there!


Photo: Madeline Kate.

Two Big Announcements: The Blogcademy Online Is Coming…and We’re Having a 50% Off Home School Sale Today Only!

Nubby Twiglet | The Blogcademy Online Is Coming…and We're Having a 50% Off Home School Sale Today Only!

What if you could learn everything we teach at The Blogcademy from the comfort of your home? And, what if you could rewind and re-watch the segments as often as you wanted? If learning at your own pace is right up your alley, you’re in luck because The Blogcademy Online is launching this January!

We know you’re bound to have some questions about how this new format works and what’s included…so we’re holding a free livestream to give you all the details. It is happening Monday, December 1st (today), live from Melbourne! Here’s the rundown of timezones so you know when to tune in:

Los Angeles: 2 pm
New York: 5 pm
London: 10 pm
Melbourne: 9 am (Tuesday)

Please click here to RSVP.

We have so much to share with you but there will be plenty of time for Q&A so come up with your best business and blogging questions and we’ll answer as many as we can. Remember, you can also submit them ahead of time if you’d like — just type directly onto the event page. If you can’t join us live, we’ll be sharing a link following the recording so you can watch whenever you’d like. Hope to see you there!


Home School Cyber Monday Sale

Also, if you’re interested in boosting your knowledge in a particular blogging subject, we’re offering a one day only sale. Save 50% off of all 13 Home School modules — at just $10.00 each, they’re a total steal! Each features a video, overview and worksheets to drive key learnings home.

All you have to do is enter the discount code CYBER at checkout!

If you’ve been wondering what goes into a media kit, how to put together a rad still life (and rule at Instagram), how to make your image more consistent online, the keys to creating killer content, how to make your About page stand out and how to deal with negativity online, we’ve got you covered. Each segment is snappy, information-packed and to the point.

But, don’t just take it from us:

“Before I started using Home School I had a list as long as my arm of things I hated about my online presence, but no idea how to get started, or the time to dedicate to a full course. I felt like it was a never-ending list of changes and areas I wanted to grow in but had no direction; it felt completely overwhelming! Blogcademy Home School is perfect for me, because I can take one module at a time to concentrate on and action the changes required as and when I need to, by referring back to the super useful worksheets and PDFs provided.

My favourite is the Brand Audit module; I took an afternoon out to watch the video and complete the tasks and learnt a whole bunch of useful stuff about my brand that I would’ve never thought about before! Blogcademy Home School isn’t just for baby bloggers; anyone making a living from having a presence online, no matter how seasoned, will benefit from stitching together a handful of modules to create their own tailored course.”

Sophie King


Happy Cyber Monday….and I hope to meet you (virtually) today!