Category Archives: The Blogcademy

We Came, We Posed and We Partied: The Blogcademy London Mixer!

Nubby Twiglet | The Blogcademy London Mixer

One muggy night at The Roost in London, we threw a party. As the sun set, we mingled with friends old and new, sipped cocktails, took turns posing in themed rooms and tried on our best disguises in the photo booth.

It went a little something like this.

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Drinks were clanked, questions and answers flew back and forth at a rapid-fire pace and sparkly ears were worn.

Nubby Twiglet | The Blogcademy London Mixer

Everything went off without a hitch…except for one smoke bomb mishap which shall not be mentioned ever again. *cough*choke*cough*

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

The night was full of of chit-chat, macaron munching, photo snapping and canapé tasting…all while dancing to Rebbie Jackson and other long-lost 80s tunes. The three three hours went by much too fast.

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

The real action happened in the photo booth, though. Emily of Fishee Designs pulled out all the stops with custom props and my friend Amelia Arsenic stopped by to join in the fun.

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Halfway through the event, we held an open Q&A. Nothing was off-limits — we discussed everything from blogging to personal relationships to our biggest learning experiences and I felt like the candor of us collectively sharing our triumphs and struggles across that room brought us all closer together.

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

It’s hard to have a bad night when you’re in the midst of talented videographers, beautiful decor and old friends (hi, Loulou!)

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Presents were exchanged (thanks, Grace!) and many drinks were had….they were so good that I’m guilty of trying two of each.

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

Nubby Twiglet | The Blogcademy London Mixer

As the night went on, we made our way out to a picnic table on the back patio, chatting until the sun went down. I met so many inspiring, open, thoughtful, caring women in that short window of time.

Nubby Twiglet | The Blogcademy London Mixer

As we said our goodbyes, I was reminded of the power of community. In our daily lives, we’re busy with family, careers, chores and making our dreams a reality. It’s hard to hit the brakes and make time for other things. This night allowed us to put everything else on hold and bond with like-minded women.

It’s always a gamble to put on an event in a new format for the first time…but I walked away feeling full. To the ladies who came out, thank you for being you and sharing your night with us.



Event: The Blogcademy Mixer.
Venue: The Roost.
Photographer: Lisa Jane Photography.
Videographers: Costa Sister Productions.
Photo Booth: Fishee Designs.
Music: Wedding Smashers.
Drinks: Pig’s Bladder and Petticoat and London Velvet.
Treats: Plumb and Rabbitts.
Tissue Balls: Peach Blossom.
Goodie Bags: Cheap Frills jewels, Crown and Glory ears, Abigail Warner cards, Vita Coco, Berlin Made prints and Arnis Purple canvas bags.

Adventures in Canada: The Blogcademy Vancouver and Calgary

Nubby Twiglet | The Blogcademy Canada

Oh, Canada. You rocked…literally. We like to mix things up at The Blogcademy and during our stop in Vancouver, we did something completely different and hosted our workshop at a recording studio. It definitely had its perks including dramatic lighting, a cushy leather couch, a pool table and…bongos. Who knew that playing bongos was so fun?! Needless to say, it was like a party up in there.

Nubby Twiglet | The Blogcademy Canada

In class, we pull back the curtain and show you what it’s really like behind the scenes as a blogger. It’s important to keep it real because there’s a lot of hard work that goes on that your audience rarely sees. Too often, they only encounter the seemingly effortless finished product. The truth is, those blog posts rarely come easily…and the outtakes tell more of the story. Thanks to Gala and Alicia for helping me with my vision here!

Nubby Twiglet | The Blogcademy Canada

Like I said, dramatic lighting. Perfect for a day of deep thinking and bonding.

Nubby Twiglet | The Blogcademy Canada

Every attendee receives a copy of our workbook…which just got updated for the seemingly millionth time. Blogging is always in a state of motion and things change fast. We’re always striving to give you the most up to date information so you can hit the ground running and build a business that you love.

Nubby Twiglet | The Blogcademy Canada

A recording studio staple: lush velvet curtains. So dramatic and moody!

Nubby Twiglet | The Blogcademy Canada

Those bongos sure got a workout!

Nubby Twiglet | The Blogcademy Canada

Nubby Twiglet | The Blogcademy Canada

I love standing back and watching connections being made.

Nubby Twiglet | The Blogcademy Canada

Nubby Twiglet | The Blogcademy Canada

This was a fun conversation…we picked out new brand colors on the spot. Since so many of my clients with Branch are remote, it’s cool being able to give branding advice in the moment and implement it right away.

Nubby Twiglet | The Blogcademy Canada

The goodie bags were such an awesome mix this time around — they featured Friendship bracelets from Abacus Row, How to take the best selfie book by Sarah Sloboda, hand drawn cards from Purple and Blue Design Studio, awesome colour dipped pencils and felt notebooks from Moxie Makery, kitschy knitted cacti from Cacti You Can Cuddle, fantastic organic cosmetics from Aquacures, jewellery from Eclectic Eccentricity, Aroha Silhouettes and Wwillthebeast and finally, a pair of glittery ears from Crown and Glory!

Nubby Twiglet | The Blogcademy Canada

No class is complete without the group photo. In Vancouver, we mixed it up with some pinwheels!

Nubby Twiglet | The Blogcademy Canada

And in Calgary, we posed in front of this great building across the street from our venue.

Nubby Twiglet | The Blogcademy Canada

Our graduation is way more fun than what I recall from my school days — we crank up some fun tunes, give away prizes and hand out report cards that are customized for each city!

Nubby Twiglet | The Blogcademy Canada

And…that’s a wrap! We have just a few classes left this year — join us in person in New York (almost sold out), Washington, D.C. (our last U.S. class of the year), Sydney, Melbourne and Auckland. Or, learn from home with our self-paced Home School modules. The choice is yours!

Thanks for joining me on this Canadian adventure. Have an awesome week, everyone!


Vancouver:
Venue: Soundhouse Studios.
Photos: Diane and Mike.
Intern: Alicia Carvalho.

Calgary:
Venue: The Commons.
Photos: Sarah Pukin.
Intern: Leonie Vatter.

The Blogcademy Home School: Building Your Audience, Dealing With Negativity, Creating Awesome Still Lifes and Setting Your Rates!

The Blogcademy Home School Modules: Building Your Audience, Dealing With Negativity, Creating Awesome Still Lifes and Setting Your Rates!

Over at The Blogcademy, we’re launching four new Home School classes today! What I love most about Home School is that these modules make it possible for you to learn at your own pace — the videos can be watched as many times as you want and always include PDF worksheets to drive home the most important points. We filmed these four segments last month in London based around the subjects you asked us most about through email, in class and over social media.

Still Life 101

I’m really passionate about still lifes because they have the power to convey so much about us as individuals. These days, you’ll notice that photos of experiences tend to generate more interest than selfies or your latest purchase because the truth is, people want to see what you’re working on and what you’re inspired by! In this segment, I share the tips I personally use to compose all of my still lifes and include a visual example of each so you can see it in action. This is a great way to improve your still lifes whether you’re shooting photos for your blog or Instagram. Even better, if you’re feeling stuck on what to share in your still lifes, I’ve created a worksheet of prompts. I can’t wait to see what you come up with!

How To Set Your Rates

When you’re starting a business, one of the first hurdles you’ll have is knowing how much to charge. In this segment, I chat with Kat about coming up with rates and sticking to them. We cover it from the perspective of both a blogger figuring out how much to charge for sponsored posts, advertising or collaborations, and as a creative using your blog to sell your services. This advice is practical and non-nonsense while shedding some light on what makes sense for your business!

Building Your Audience

Bloggers are always looking for new ways to engage readers and grow their audiences and we share the techniques we personally used when we started our blogs. To this day, we still implement most of them and have had great success. The advice Kat shares can be easily applied to all levels of blogging.

Dealing With Negativity

Have you ever received negative feedback online? Most of us have and that first time can really sting. The thing is, that negativity ends up holding a lot of people back from sharing their true selves online. Kat, Gala and I chat about how to cope with it, share some personal experiences and finally, have a candid conversation centered around if it ever gets easier. If you’re dealing with negativity, you’re not alone and I really hope this segment will help you feel more brave about putting yourself out there.


These four new modules build upon the original Home School topics including Blogging Basics (free!), Media Kits For Bloggers, Creating An About Me Page, Blog Brand Audit, Brands Working With Bloggers, PR & Marketing For Blogs, Advertising, Creating Killer Content, How To Work With Brands and Pinterest For Bloggers.

Each module is priced $20.00 and available in the shop. We promise to only give you real, actionable information you can put into use. Enjoy!

Confetti, Donuts and Celebrations at The Blogcademy Chicago

Nubby Twiglet | The Blogcademy Chicago

“My first day in Chicago was September 4, 1983. I set foot in this city, and just walking down the street, it was like roots, like the motherland. I knew I belonged here.” —Oprah Winfrey

I’d heard only wonderful things about Chicago so I was beyond excited to finally check it out and teach The Blogcademy in the windy city. Between the impeccable manners, indulgent food (Cookie skillets?! Yes, please!) and a truly awesome skyline, it was a great place to call home for the week.

Nubby Twiglet | The Blogcademy Chicago

We held our class at Enerspace which is a massive co-working space with a super accommodating staff — if you have an event coming up, I highly recommend it! I couldn’t stop peeking out the window during breaks. Chicago is so massive that we only scratched the surface of its neighborhoods during our stay.

Nubby Twiglet | The Blogcademy Chicago

Our ladies and gents are always so stylish — I love that they’re not shy about rocking their rad sense of personal style.

Nubby Twiglet | The Blogcademy Chicago

After some last minute decor touches, we kicked off class. On time. Normally, our blogcadettes are busy chatting and snapping photos so that’s a total rarity. But then again, midwesterners are known for their perfectly on-point manners!

Nubby Twiglet | The Blogcademy Chicago

One of the best parts about hitting the road with The Blogcademy is getting to meet so many of you in person. I’d known Clayton online for years and was so pumped to hear that he had finished high school the day before we kicked off class and even better, was joining on his birthday! Go, Clayton!

Nubby Twiglet | The Blogcademy Chicago

That could only mean one thing: celebrations were in order and it was time for donuts!

Nubby Twiglet | The Blogcademy Chicago

“Let me tell you something. I’m from Chicago. I don’t break.” —Barack Obama

While our Chicago group was incredibly polite and soft-spoken, they were also whip-smart and razor focused. In between blowing confetti, they took their learning and note taking very seriously!


Sponsors

Nubby Twiglet | The Blogcademy Chicago

Love Ideas Ink provided us with these fun greeting cards — there’s nothing quite like sending a card with a handwritten note to someone you love.

Nubby Twiglet | The Blogcademy Chicago

A little inspiration goes a long way and these Ladybird Likes keychains are a great visual reminder.

Nubby Twiglet | The Blogcademy Chicago

I LOVED these arrow pins by Art School Dropout! During our class, I spotted them on bags, in hairdos and even attached to sneakers.

Nubby Twiglet | The Blogcademy Chicago

Mad Bijou surprised everyone with disco glitter necklaces!

Nubby Twiglet | The Blogcademy Chicago

My personal belief is that you can never have too many notebooks. This selection, complete with colorful pages by Ribbon Squirrel was wonderful.

Nubby Twiglet | The Blogcademy Chicago

Life On Mars Vintage provided us with these chic scarves covered in illustrations of Marilyn Monroe!

Nubby Twiglet | The Blogcademy Chicago

There are so many technical details to learn when it comes to blogging and WordPress For Beginners makes it a cinch to learn the ropes.

Nubby Twiglet | The Blogcademy Chicago

In our classes, glitter ears are a necessity. Crown and Glory always delivers!


Class Photo

Nubby Twiglet | The Blogcademy Chicago

Thanks to BTriz Collections, we each had a pack of confetti waiting in our goodie bags. Seriously, this group was so much fun and up for all of our wacky prompts!


Special Thanks

Nubby Twiglet | The Blogcademy Chicago

Thank you to our our super sweet, accommodating intern, Carrie who is quite the world traveler. We originally met her in our London class, then she moved to San Francisco and then she trekked all the way out to Chicago to assist us. Whew!

Nubby Twiglet | The Blogcademy Chicago

We totally fell in love with the windy city. Chicago, your gracious Midwestern manners are what a teacher’s dreams are made of. Lots of love to ya!


See You In Europe!

Nubby Twiglet | The Blogcademy Chicago

Now, if you’ll excuse me, I’ve gotta fly through a whole lot of report cards — our European dates are quickly approaching! Join us in London, Berlin or Amsterdam for two days of blogging strategy, confetti and a whole lot of fun. Hope to see you there!


Venue: Enerspace
Photographer: Mysi Finlay of Soda Fountain Photography.

The Blogcademy: Join Us For Our Livestream From Vancouver!

The Blogcademy Live Stream

It’s time to (virtually) party!

I’m in Vancouver at the moment with The Blogcademy and today at 11 am PST, we’ll be kicking off a free livestream event. RSVP here, submit your burning questions about business and blogging and hang with us!

In between your questions, we’ll also be chatting about our new offerings including Mixers and Home School so if you’re wondering if they’re a good fit for you, now is the time to find out.

We’re going live at 11 am in California, 2 pm in New York City, 7 pm in London and 6 am (Wednesday) in New Zealand. And if you miss it, the recording will be available to watch back within a few hours of filming.

See you soon!

Welcome to The Blogcademy Home School!

Nubby Twiglet | Welcome to The Blogcademy Home School!

Today, I have some very exciting news to share from The Blogcademy, not to mention a brand spanking new website!

In February of 2012, we dreamed up the idea of The Blogcademy during a handful of late nights wandering the Vegas Strip. In August of the same year, we launched our business on a non-existent budget, having no idea if it would take off. Six days later, our first-ever class sold out in New York City. 16 classes and 400 attendees later, we’re just getting warmed up!

While we LOVE teaching The Blogcademy in person, we can only physically visit so many cities. In the nearly two years we’ve been going strong, every day brings in new destination requests. From Rwanda to Greece to Hungary to The Philippines, we’ve heard you loud and clear: you want to learn about blogging, too! And as much as we love teaching and traveling, it’s only possible to visit so many locales. We also know that not everyone can afford the the time or cost associated with an in-person ticket.


Learn Wherever and Whenever You Want!

On a mission to bring blogging knowledge straight to you, we got to work on The Blogcademy Home School, a collection of modules you can purchase and watch online on a huge variety of subjects. These blog boosters are bite-sized and information packed — we want you to be able to learn what you want, when you want, wherever you want! Each video comes equipped with PDF’s including an overview, a resource list or checklist, and at least one worksheet to drive the lessons home.

Welcome to The Blogcademy Home School!

Home School is not an online version of the workshop — while our in-person classes are all-encompassing and cover a wide range of subjects, the blog boosters are very defined, covering one subject in detail at a time — the majority of which are different from our in-class content. They’re a way to fill in your knowledge gaps quickly and effectively.

If you’re interested in learning about what segments are available, you can click on over and dig in. Each blog booster is only $20.00. And as a bonus, we made a FREE Blogging Basics video. Just log in with your Facebook account and start watching!

Home School will be growing quickly, with new modules being added every few months. If you’d like to stay on top of new offerings, you can join our mailing list (sign up at the top of our site under the header) and as a thank you, you’ll immediately receive a free PDF packed with our all-time favorite blogging resources!


Party With Us In London!

Welcome to The Blogcademy Home School!

One of the best parts about our in-person workshops is the friendships that are formed. It’s so nice to meet like-minded folks. In class, we preach about the value of in-person networking — all of our businesses grew tremendously when we left the comfort of our offices and started meeting people in real life. To help you jump-start your networking, we’re throwing a mixer in London and you’re invited! We promise that there will be absolutely no pretension or sweaty handshakes!

Wear your favorite garb, grab a stack of business cards and join us on Thursday, July 24th at The Roost for drinks, snacks, an awesome DJ, a photo booth and live Q&A session! Even better, you’ll leave the party with a kick-ass goodie bag and new friends. What’s not to love?!

And, if you don’t have a blog but just want to hang with us and have a great time, you’re totally welcome! Tickets are very limited so if you’re interested, book ASAP. I’m looking forward to hanging with you in London!


Thank You!

Thank you for your continued support when it comes to The Blogcademy. This is only the tip of the iceberg of what we have planned — we want to take the confusion out of learning the blogging ropes. Our new tagline is No boredom. No blathering. No bullshit. And, we mean it! Above all, we promise to make learning fun!