Category Archives: The Blogcademy

Hitting The Road Again! Next Up For The Blogcademy: San Francisco and Chicago!

The Blogcademy | Chicago

In just three weeks, the 2014 dates for The Blogcademy kick off and we’ll be heading off to San Francisco first, followed by Chicago the week after. I’ve never spent much time in San Francisco (unless you count a ton of layovers) and have never stepped foot in Chicago so it will be awesome to experience both cities with fresh eyes.

Between classes, I’ll have a few open days in each city to explore so if you know of anything that’s a must-see, please leave me a note in the comments!


2014 Dates

San Francisco and Chicago are just the start of our new dates and I hope you’ll be able to join us at one of them:

San Francisco

May 10th & 11th

Makeshift Society
Almost sold out!

Chicago
May 17th & 18th

Enerspace Chicago

Vancouver
June 7th & 8th

Soundhouse Studios

Calgary
June 14th & 15th

The Commons Event Space

London
July 19th & 20rd

Curtain Road Studios

Almost sold out! 

London

July 22nd & 23rd

Curtain Road Studios

Sold out!

Berlin
July 26th & 27th

Agora Collective

Amsterdam
August 2nd & 3rd

The Thinking Hut

New York
September 27th & 28th

Attic Studios

Washington, D.C.
October 4th & 5th

Studio 52

Sydney
November 29th & 30th

Studio 2204

Almost sold out!  

Melbourne

December 3rd & 4th

The Establishment Studios

Almost sold out! 

Auckland

December 6th & 7th

BizDojo

The Blogcademy | San Francisco

Booking Details and About Us

If you need a quick refresher on what The Blogcademy is all about, it’s a two-day strategy-based workshop for bloggers and small business owners that want to take their online presence to the next level.

We cover subjects including content creation, networking (online and in-person), branding (building a brand from scratch and how to audit an existing one), social media, advertising, getting a book deal, writing for newspapers and magazines, using your blog to sell your own services and much, much more.

Each student also receives a report card with customized, actionable advice to apply to their very own websites, a 40+ page workbook and a tote bag emblazoned with their city. And chances are that you’ll make some really amazing new friends, too.

Basically, A LOT happens in just 16 hours! And better yet, we have an open Q&A at the end to answer anything else you can dream up.

If you want even more details about what we’re all about, please check out our overview.

Booking your ticket to any of our classes is easy -– just visit our registration page and sign up using PayPal. We offer a payment plan so you can choose to either pay the full amount upfront or you can pay in two installments. If you’d prefer to pay in even smaller increments, we can arrange that also. Get in touch at headmistresses @ theblogcademy.com and we’ll hook you up with all the details!

See you soon!

The Blogcademy: Our New About Us Film!

When we joined up in Palm Springs last month, we felt that it would be the perfect time to finally make an About Us video. I expected it to be slightly nerve-wracking but with these two ladies by my side, it was a laugh fest instead! Our hope is that this video will give you a better feel for what The Blogcademy is all about.

If you’d like to join us in 2014, our new tour dates are all up right here — Chicago, San Francisco, Sydney and Melbourne have been selling especially briskly so if you’re particularly interested in these cities, don’t dilly-dally! And as a reminder, we do offer payment plans. Just get in touch with us at headmistresses @ theblogcademy.com for more details. Hope to see you in one of our upcoming classes!

Astroturf and Bunny Ears: The Blogcademy Auckland!

Nubby Twiglet | The Blogcademy Auckland

I had no idea what to expect when we landed in Auckland but almost right away, I began to feel at home. For being so far from the U.S., Auckland felt very similar to Portland in a lot of ways and the drizzly weather only added to that feeling.

Nubby Twiglet | The Blogcademy Auckland

Our apartment had a direct view of the Sky Tower and we walked the 20 minutes to our venue at Generator both mornings, taking in all the sights downtown. Even though Auckland is a big city, I loved the huge variety of independent coffee shops and boutiques. My favorite coffee shop of the bunch was Shaky Isles.

Nubby Twiglet | The Blogcademy Auckland

Having a photo booth always encourages bonding right out of the gates — I have a massive stack of strips from this class thanks to The Amazing Travelling Photo Booth. I especially loved this moment. It’s the clown car of photo booths right there!

Nubby Twiglet | The Blogcademy Auckland

The creativity of Wink was really inspiring when it came to our decor. And our Auckland class was especially colorful — I felt a little guilty wearing black both days!

Nubby Twiglet | The Blogcademy Auckland

During our trip, Sophie of Crown and Glory surprised me with a custom flower crown in the very Branch shades of orange, gray and black! I had to stop myself from wearing it every day….it’s now resting on a glass head in my office. ;)

Nubby Twiglet | The Blogcademy Auckland

Our blogcadettes always make the most of the props. At the end of each day, we inevitably find ourselves sitting on a couch somewhere scrolling through all of their awesome snaps!

Nubby Twiglet | The Blogcademy Auckland

Gala’s style maven mother Janet wasted no time slipping on her ears.

Nubby Twiglet | The Blogcademy Auckland

One of my favorite testimonials from this class was by Angie of Gurl Interrupted:

“I read numerous comments stating ‘you can find everything you want to know about blogging/monetizing by simply googling it, or you can just ask fellow bloggers, as some have been doing this for ages’. The truth is, I’ve done a tonne of research on all these things (all the not-so-basic blogging questions), and have been blogging for years myself, and I’ve never found the information I needed (not the super-important stuff anyway) from Google or from just asking around … At Blogcademy all your questions are answered, and nothing is taboo – this for me was golden!! I guess what I’m saying here is if you are thinking about attending Blogcademy and are told that you can just get that info anywhere – my personal opinion is that you can’t and the wisdom I gained, made Blogcademy totally worth attending!”


Class Photo

Nubby Twiglet | The Blogcademy Auckland

Did I mention that our classroom had astroturf floors?! I LOVED this group so much. So colorful, so inquisitive and so welcoming.


Sponsors

Nubby Twiglet | The Blogcademy Auckland

The watercolor art by Clouds of Colour was a huge hit. My favorite of the bunch was this flamingo!

Nubby Twiglet | The Blogcademy Auckland

Native Creative made these adorable brooches.

Nubby Twiglet | The Blogcademy Auckland

As always, Crown and Glory made sure that there were sparkly ears for everyone!

Nubby Twiglet | The Blogcademy Auckland

Love Ideas Ink sent along these great little packs of postcards.

Nubby Twiglet | The Blogcademy Auckland

These concrete necklaces by Cocorrina were like nothing I’d ever seen! I loved the modern spin on an everyday material.

Nubby Twiglet | The Blogcademy Auckland

Extra notepads always come in handy during our classes and ToodlesNoodles made sure we were covered!


Video Recap

I keep rewatching our video by Craft Workshop! It perfectly captures the atmosphere and energy of the Auckland class so well. I want to go back and give every single one of those ladies a hug! Such a great city, such a great time.

I’ve said this before and I’ll say it again: doing Blogcademy workshops and meeting so many of you has been one of the biggest highlights of my year by far. I’m having total withdrawals and can’t wait until we start up with our next round of classes.

Are you ready to take the plunge? Join us on the road next year!


Venue: Generator
Photography: Jel Photography
Videography: Craft Workshop
Photo Booth: The Amazing Travelling Photo Booth
Decor: Wink

The Blogcademy Melbourne: Adventures in Hula Hooping and Interviews for the Nightly News!

The Blogcademy Melbourne

Our Melbourne class was full of some firsts for me, namely hooping in front of a group of strangers and getting interviewed by ABC News. The whole day felt a bit like an out-of-body experience but I’ve learned that when opportunities present themselves, you just have to roll with them, push any fears out of the way and hope for the best.

The Blogcademy Melbourne

We’d found out a few days earlier that ABC wanted to film our Melbourne class for a news story on blogging and it was hard to stay tight-lipped about the whole thing — the best part was watching the ladies’ reactions as they streamed in that morning and spotted the crew and cameras!

The Blogcademy Melbourne

I’d never done television before and could barely sleep the night before. Finally, I just convinced myself that the best way to handle an interview was to pretend I was chatting with a friend and that was the only thing that really helped. Everything went off without a hitch and it was all over before I could really process it. We raced home that night to eat thai takeout on the couch (how glamorous!)and watch the segment.

The Blogcademy Melbourne

We held our Melbourne classes at Lightdrop Studios — the brick walls and hardwood floors made everything feel super intimate and cozy.

The Blogcademy Melbourne

The ladies who attend our workshops always have the BEST style, Arienne included!

The Blogcademy Melbourne

During class activities, there’s always tons of frantic note taking and it’s fun to see the personal flourishes that make their way out.

The Blogcademy Melbourne

Our breaks are mostly filled with one-on-one blog reviews for the attendees who want extra feedback — Kat was an especially busy bee in this class!


Hoop Lovers

The Blogcademy Melbourne

As if doing a segment for ABC News wasn’t exciting enough, we had professional hooper Deanne Love give us a lesson in what it takes to become a hoop star! I was slightly intimidated by the whole activity because I’d never hula hooped in my life. I was a total tomboy growing up and too busy building forts and riding bikes to learn the finer techniques of hooping!

The Blogcademy Melbourne

Before I knew it, Kat, Gala and I were called into the center of the circle to put on a show! I couldn’t keep that hoop up to save my life but as you can tell from my reaction, I had a blast anyway!

The Blogcademy Melbourne

The rest of the girls were waaaay better than us, hooping like old pros!

The Blogcademy Melbourne

I loved this activity because it forced all of us to get out of our shells and just roll with the good times. The ladies got to keep their hoops and I am imagining them practicing their moves in living rooms across Australia!

The Blogcademy Melbourne

More bonding happened in our Boothalicious photo booth. They even made a video of the day’s debauchery!

The Blogcademy Melbourne

Before class, we went a little crazy picking out prizes at Typo. It’s true, Melbourne has some of the best shopping around. I so wanted that mint flip clock!

The Blogcademy Melbourne

I took a mini break in the way cool lobby of our venue. It’s definitely inspired me to refinish all the hardwoods in my house but that’s a conversation for another day!

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The Blogcademy Brisbane: Cupcakes & Koala Ears!

Nubby Twiglet | The Blogcademy Brisbane 2013

I just landed back on U.S. soil after three and a half weeks down under and boy, do I have a lot to share with you!

Nubby Twiglet | The Blogcademy Brisbane 2013

My main reason for traveling to Australia and New Zealand was to teach four Blogcademy classes alongside Kat and Gala. Our first of the bunch took place in Brisbane. We’d spent a full week leading up to the class exploring Queensland as guests of the tourism and events board and I’ll be honest — after cuddling koalas, ziplining through the rain forest and taking a helicopter ride over the great barrier reef, I was struggling to switch back into work mode. But after arriving at Bleeding Heart, an art gallery by day, I settled in and the excitement of kicking off our first Australian class ever began to build.

Nubby Twiglet | The Blogcademy Brisbane 2013

I’d designed these totes the month before while sitting on a friend’s couch in LA. A color-blocked kangaroo just seemed like the right fit at the time. Little did I know that I’d come face-to-face with a pack of them on my first full day in Australia!

Nubby Twiglet | The Blogcademy Brisbane 2013

Inside their goodie bags, each attendee received our 50 page workbook covering key learnings along with bonus articles.

Nubby Twiglet | The Blogcademy Brisbane 2013

As we made our way through the crowd during our afternoon activities, I spotted this awesome illustration of Gala by artist Jane Davenport!

Nubby Twiglet | The Blogcademy Brisbane 2013

During an interview with a magazine a few nights ago, I was asked what stood out the most about teaching classes in Australia. After spending the year traveling the world, I noticed something noticeably different about this crowd — there was a sense of pure excitement when it came to blogging.

Sure, the money component came up at some points but I felt that the audiences put more value on self-expression than earning an income. Blogging in Australia hasn’t hit its peak yet like it has in the U.S. and seeing these women getting fired up about the potential their blogs held really inspired me to remember why I started blogging in the first place.

Nubby Twiglet | The Blogcademy Brisbane 2013

Our Brisbabes were a colorful bunch and rocked fuzzy koala ears courtesy of the Tourism and Events Queensland — I’d like to think they were an homage to our little friend Brandy.

Nubby Twiglet | The Blogcademy Brisbane 2013

Our scholarship winner Gabriella was a total sweetheart and won us over with handmade jewelry she gifted us featuring our pets. I can’t wait to start wearing my Rocky necklace. :)

Nubby Twiglet | The Blogcademy Brisbane 2013

I especially loved our prize selection this time around because we bought everything from the Bleeding Heart shop featuring local artisans.


Sponsor Shout-out

Nubby Twiglet | The Blogcademy Brisbane 2013

Our Australian sponsors killed it with an awesome mix of well-designed goodies. Bite Me delivered a tasty batch of perfectly branded cupcakes!

Nubby Twiglet | The Blogcademy Brisbane 2013

The ladies loved these adorable origami earrings by Imogen Wilson.

Nubby Twiglet | The Blogcademy Brisbane 2013

Crown and Glory made sure we were covered in the sparkly ears department.

Nubby Twiglet | The Blogcademy Brisbane 2013

Mi Goals provided our class with notebooks to scribble down all their notes. Their practical, minimal designs immediately won me over.

Nubby Twiglet | The Blogcademy Brisbane 2013

I loved the mix of necklaces Art School Dropout sent along.

Nubby Twiglet | The Blogcademy Brisbane 2013

Our class loved the mix of scents by Sacred Self.

Nubby Twiglet | The Blogcademy Brisbane 2013

Twinkie Chan’s coffee cozies are always a hit — a lucky contest winner grabbed one of her hand-knitted creations.


A Koala-inspired Class Photo

Nubby Twiglet | The Blogcademy Brisbane 2013

A class photo taken while decked out in fuzzy koala ears suited our Brisbabes quite well. What a stylish bunch!

Nubby Twiglet | The Blogcademy Brisbane 2013

Ha, look at those faces! What a weekend. It’s so funny to think back now…Australia was a place I never thought I’d have the opportunity to visit. To say my time down under was life changing is a huge understatement. I’m already jonesin’ for our trip next year covering Melbourne, Sydney and Auckland.

Nubby Twiglet | The Blogcademy Brisbane 2013

If you’d like to join us for a Blogcademy workshop in 2014, you can sign up right here. I hope to see you on the road!


All photos by Janneke Storm.