Sweet Cheeks is a company that was founded by two-time Olympic medalist Hannah Teter. As a pro snowboarder, she has taken her notoriety and funneled a significant portion of personal time and energy into raising awareness for a variety of social causes. When some old friends from local agency Nemo HQ approached me and asked [...]

Lately, I’ve been thinking a lot about how our personal style tends to cross over into our professional work. After all, as designers, isn’t the reason we get hired, at least in part, based on our past work, neatly tucked into our portfolios for others’ viewing pleasure? As a designer, I never try to limit [...]

Often, the projects that I’m working on are on-site for huge companies and can stretch on for months at a time…but some of my personal favorites are the smaller jobs that might comprise of a singular piece. In this case, I created a template for an oversized promo card for long-time client Luke Copping. With [...]

Jeffrey Campbell Saturn landing page on Solestruck.com It pays to have a brother who’s a thrifting fiend and brings home random things on a whim…like a black globe. Because sometimes you just need a black globe to coordinate with your black wedges. While most Jeffrey Campbell styles are a bit wide on my munchkin feet, [...]

This corporate identity for a company called Evolutia by Blok Design is one of my all-time favorites. I discovered it a few months back when I picked up Letterhead and Logo Design 11 and have had it marked with a neon sticky note ever since. What I like most is that while the designers incorporated [...]

Shooting these shoes turned into a makeshift adventure. First, I got stuck in rush hour traffic trying to pick up the box of samples from the Solestruck store, ended up taking the first open parking spot I found and sprinting four blocks through downtown in my Minimarket wedges. Next, since these were production samples, there [...]

Every year, as December winds down, I set aside a chunk of time to update my corporate identity. I use this as an opportunity to ask myself what has changed about my brand in the last year and to explore new design influences. Though, this isn’t all for fun — as a freelancer, I require [...]

This afternoon, I got a message from Bianca asking, “Are those your feet on the Solestruck blog?” Why yes they are — now you know how I spent my Sunday afternoon! I hadn’t tried on any Matiko styles in the past but once I did on Sunday, I was sold. The studded pair were my [...]

Image: Convoy. Hello, I am a graphic designer and long time reader of your blog. I’m writing to ask for some advice on how to start a good freelance career and to hear your experience as a freelancer for design agencies. How long did it take to you to become a valuable freelancer? Do you [...]

Last week an oversized, nondescript box arrived on my front porch from Solestruck. When I pried it open, I was met by an assortment of FIVE PAIRS of pink Jeffrey Campbell shoes. I’ll admit that the fun part about graphic design is getting the opportunity to mix things up on occasion. Never in a million [...]