Category Archives: Graphic Design

The Anatomy of A Brand Identity

Branch | Anatomy Of A Brand Identity

As a designer, there are a ton of specialized terms flying around on a daily basis. It’s your job to inform you clients and make sure that they understand what you’re talking about!

Remember, most businesses coming to you have never worked with a professional before so it’s important to make sure you’re on the same page. This can become tricky when you’re chatting about brand identities.

The most requested project by far at Branch is a brand identity so I put together a chart of the graphic elements and explained each in an effort to demystify it all. Click on through to get schooled and let me know if you have any questions!

Project Spotlight: Chutzpah Creative

Nubby Twiglet | Branch: Chutzpah Creative Branding

Over at Branch today, we’re sharing the outcome of one of my all-time favorite branding projects, Chutzpah Creative. Based in Perth, Australia, Chutzpah specializes in video — they’ve got you covered from “about me” films to weddings and do it all in style! I am obsessed with the super bright color palette Chutzpah’s founder FayAnn settled on and we’ve balanced it all out with a dose of black and white imagery. Check out the full outcome right here!