Every year, the Blogworld Expo takes place at the Las Vegas Convention Center. It’s the largest blogging conference in the world and includes more than 50 panels, seminars and keynotes featuring social media’s brightest personalities. Topics range from how to sell more advertising on your blog to taking smart risks with your online personality. Last [...]

Pause for a moment and consider the following: Are you a brand? Would you like to be a brand? Personal branding is the process of an individual developing themselves and their careers as a brand. An effective personal brand requires solid, cohesive self-packaging. To create a recognizable image under personal branding, many celebrities apply their [...]

I’m trying to start a blog for women my age and demographic (I’m twenty, live in Boston, am an English major, and care both about the plight of women in the Middle East and what color to paint my nails. Get what I’m saying?) I want to provide something for smart, feminist-type girls who care [...]

Until very recently, I had no idea what a favicon was. But, upon the recommendation of new media consultant Marshall Kirpatrick (who’s been meeting with the roster of Nemo bloggers including me), I was told to get one. A favicon (short for favorites icon) is a 16×16 pixel icon that is associated with a particular [...]

A few months ago, I was contacted by Daedalus Howell, a man of many talents who seamlessly balances careers in writing, radio and producing / directing / acting in films. He was in need of a logo that summed up these various forays yet also managed to symbolize his name (which could be complicated to [...]

I’ll freely admit that I was a long standing Twitter holdout. With profiles on Facebook, Myspace, Flickr, Behance, Buzznet, Live Journal and my personal blog already clogging my schedule, the motivation for adding another social networking site to my list of engagements was definitely lacking. Months of being preached to about the positive virtues of [...]

I’ve recently discovered, much to my dismay, that the degree program I’ve been taking from my local community college isn’t covering areas of graphic and web design I know are critical to being a viable businessperson in this industry. Upon further investigation, I’ve found some other community colleges that offer the classes/programs I need, but [...]

Announcement: I am now employed full time at Nemo Design! I feel incredibly lucky that they took the time to develop a special position that fits my personality and interests perfectly. As a Graphic Designer & PR / Marketing Developer, I will split my time at work between my two passions, design and marketing! Discovering [...]

   In an age saturated with advertising everywhere you turn, you’d like to think that you’re one of the ’smart ones.’ You’re an individual that is impenetrable to the multimillion dollar marketing blitzes being doled out in an increasingly rapid succession.Though 77% of Americans claim to be very perceptive to marketing pitches, many still end [...]

   Question: I’m a photographer (who also likes to dabble in other forms of fine art and fashion design) and I’m starting to consider how to market my work as a brand. I am trying to decide whether to use my real name to work under, or whether to work under an artistic/business alias. My [...]