On Monday, I posted my new 2009 Identity. Since then, I’ve made some changes and additions. First off, I simplified the cover sheet, dropping my Nubby Script Logo so that the branding would be more consistent (this was the only piece that contained it). Cover sheets are great when you’re sending rounds of work to [...]

I’ve started the process of reworking my identity for 2009 and thought I’d share what I’ve completed with you so far. I’m still making some changes, but my overall objective has been to streamline the original identity I developed in 2008. I plan on making modifications every year from now on to reflect the changes [...]

Is your avatar a less than accurate representation of your real life self? With your online representation, you get to decide which photos you’d like to upload, who you’d like to friend and which bands and movies to claim as your favorites. In a way, you get to cultivate a persona that may (or may [...]

Blogging is a constant learning process. At some point, you may be asking yourself which niche topics you should focus your energy on, what columns to feature and whether or not you should embrace advertising. It’s nearly impossible to have an answer to every situation that arises, especially since many in blogging are highly subjective. [...]

Find a way to humanize your brand, use your personality, and take your brand from good to great. -Guy Kawasaki Do you envision your blog as a brand? If you do, try embracing the concept of brand personality. To understand what brand personality is, envision your brand as if it were a person. It would [...]

Over the last few days, I’ve been printing and assembling my identity. Digital renderings only convey so much, so I’m posting photos of the printed outcome that’s based on this post. Shown: Double-sided business card, cover sheet, mailing label, form letter, invoice. (I don’t have an immediate need for a CD, so I’ve left it [...]

Who are the best promotional goods company/website out there? I’m building my press kit for graduation this fall and I want to have a little goody to hand out. Unfortunately, a lot of the promo companies that I find do not take an order of less than $200. I’m a student, so money is tough [...]

If you run a blog, do you consider yourself a blogger? Or, do you feel like the term is too limiting when describing what you do? Last week, Dave Allen and I got into a discussion about the term ‘blogger’ (a contraction of the words web and log). I wondered, is it still considered cool [...]

My goal is to post fresh content each weekday and here’s a quick overview of the most popular columns at Nubbytwiglet.com: Our sartorial choices say a lot about who we are, where we came from and where we’re going. Color choices, patterns and textures all contribute to an overall vision of how we want to [...]

Over the last few weeks, I’ve been tightening up my company’s identity. Usually, when you get busy with a job and freelance clients on the side, the first work to get tossed to the side is your own. I decided that it was time that all of my correspondence materials matched and since I already [...]