Blogging is a constant learning process. At some point, you may be asking yourself which niche topics you should focus your energy on, what columns to feature and whether or not you should embrace advertising. It’s nearly impossible to have an answer to every situation that arises, especially since many in blogging are highly subjective. [...]

Find a way to humanize your brand, use your personality, and take your brand from good to great. -Guy Kawasaki Do you envision your blog as a brand? If you do, try embracing the concept of brand personality. To understand what brand personality is, envision your brand as if it were a person. It would [...]

Over the last few days, I’ve been printing and assembling my identity. Digital renderings only convey so much, so I’m posting photos of the printed outcome that’s based on this post. Shown: Double-sided business card, cover sheet, mailing label, form letter, invoice. (I don’t have an immediate need for a CD, so I’ve left it [...]

Who are the best promotional goods company/website out there? I’m building my press kit for graduation this fall and I want to have a little goody to hand out. Unfortunately, a lot of the promo companies that I find do not take an order of less than $200. I’m a student, so money is tough [...]

If you run a blog, do you consider yourself a blogger? Or, do you feel like the term is too limiting when describing what you do? Last week, Dave Allen and I got into a discussion about the term ‘blogger’ (a contraction of the words web and log). I wondered, is it still considered cool [...]

My goal is to post fresh content each weekday and here’s a quick overview of the most popular columns at Nubbytwiglet.com: Our sartorial choices say a lot about who we are, where we came from and where we’re going. Color choices, patterns and textures all contribute to an overall vision of how we want to [...]

Over the last few weeks, I’ve been tightening up my company’s identity. Usually, when you get busy with a job and freelance clients on the side, the first work to get tossed to the side is your own. I decided that it was time that all of my correspondence materials matched and since I already [...]

I have to design a form (invoice) for my future design company & I haven’t had much luck finding good examples from other designers to get ideas from. Do you know where I could find any? Do you have any tips for designing that sort of thing? … Having an invoice on hand is one [...]

Every year, the Blogworld Expo takes place at the Las Vegas Convention Center. It’s the largest blogging conference in the world and includes more than 50 panels, seminars and keynotes featuring social media’s brightest personalities. Topics range from how to sell more advertising on your blog to taking smart risks with your online personality. Last [...]

Pause for a moment and consider the following: Are you a brand? Would you like to be a brand? Personal branding is the process of an individual developing themselves and their careers as a brand. An effective personal brand requires solid, cohesive self-packaging. To create a recognizable image under personal branding, many celebrities apply their [...]