A solid resumé and a portfolio are standard issue these days. What can you do to push the boundaries, to go that extra mile? In my case, I was doing media kits for companies fairly regularly and then I had a light bulb moment; why not make one for myself? From what I can tell, [...]

I’ve just finished my 2009 media kit, What is Nubby and below is the final outcome. It’s been coming together over the last few months and though the layouts started out very simple, I later decided to add some more drama to a few of the pages. The pages that are packed with advertising details [...]

Over the last few weeks, one of the self-initiated projects that I have been working on is a 2009 media kit for my freelance design business and blog, Nubbytwiglet.com. Today I want to address why I decided to make a media kit and how it can be beneficial for promoting yourself and your ventures but [...]

Have you ever considered how you can use color palettes, logos, trademarks, typefaces and page layouts to make your brand come alive? If you have, you’re touching upon the building blocks of a corporate identity. According to Wikipedia, “A corporate identity comes into being when there is a common ownership of an organizational philosophy that [...]

One of the recent projects that I’ve been working on is the 2009 media kit for Coilhouse Magazine. Coilhouse is a self-professed Love Letter to Alternative Culture and the beautiful glossy magazine is released quarterly. Additionally, Coilhouse also runs a very popular blog. Media kits are important for publications to have on hand because they [...]

I just realized that my business cards are getting low and excitedly placed an order for the updated design today. Did I mention that graphics for the new version have been finished for over a month? When reworking a pre-existing Corporate Identity, one of the most common misconceptions is that all of it will go [...]

My favorite book on branding is The Brand Gap by Marty Neumeier. Last year, it was passed onto me as a PDF and I love not only how clever it is, but also that the advice is easy to comprehend. The diagrams and corresponding text never leave you feeling like you need to be an [...]

On Monday, I posted my new 2009 Identity. Since then, I’ve made some changes and additions. First off, I simplified the cover sheet, dropping my Nubby Script Logo so that the branding would be more consistent (this was the only piece that contained it). Cover sheets are great when you’re sending rounds of work to [...]

I’ve started the process of reworking my identity for 2009 and thought I’d share what I’ve completed with you so far. I’m still making some changes, but my overall objective has been to streamline the original identity I developed in 2008. I plan on making modifications every year from now on to reflect the changes [...]

Is your avatar a less than accurate representation of your real life self? With your online representation, you get to decide which photos you’d like to upload, who you’d like to friend and which bands and movies to claim as your favorites. In a way, you get to cultivate a persona that may (or may [...]