Business & Marketing
« Previous EntriesLuke Copping Photography Identity
Monday, March 8th, 2010Photography by Luke Copping
Over the last few months, I’ve had the pleasure of working with Buffalo, New York based photographer Luke Copping. His images are sharp, engaging and stylish and he needed an identity to match.
Of his work, Luke says:
My images are all about style, creating it and changing it. I make beauty and fashion images […]
Creating A Killer Portfolio Discussion
Thursday, December 24th, 2009On Monday night, I was invited to be part of the Creating A Killer Portfolio panel discussion at PNCA (Pacific Northwest College of Art) and shared my experiences with creating a portfolio and building a freelance design business. The conversation was moderated by Kelly Coller, the founder of OFFICE PDX, a business specializing in portfolio […]
Freelancing 101 for Graphic Designers
Wednesday, December 2nd, 2009Photo by stickathing
Often, I receive questions from my readers resembling the one below:
I am a graphic designer that recently graduated and I just got a design job a few weeks ago. Eventually, I hope to be able to freelance. I was wondering how one should go about freelancing. What was your transition like going from working […]
Exploring the Nubbytwiglet.com 2010 Identity
Sunday, October 25th, 2009I am currently in the beginning stages of formulating the look of my 2010 Identity. I’ve decided to drop Helvetica and switch to DIN for a sans serif typeface. And for a serif, I’m considering Bodoni Ultra. The black and white palette will most likely shift to a series of grays. Some older elements like […]
Super Identity Featuring Nubbytwiglet.com
Monday, September 21st, 2009I just received a copy of Super Identity, an amazing new book of branding concepts. Published by All Rights Reserved out of Hong Kong, it features nearly 300 pages jam-packed with the branding of top companies including American Apparel, Saks Fifth Avenue, Maison Martin Margiela, House of Holland and Uniqlo. It’s no secret that I […]
How Do You Market Yourself as a Designer?
Tuesday, August 18th, 2009Marketing yourself is hard work but it is also a necessity. Why? Good designers are a dime a dozen these days. Having a strong skill set isn’t enough anymore. An advanced knowledge of the Adobe Suite is just the beginning (and it’s easy to get overloaded by the Photoshop tutorials and free typefaces lurking around […]
Dr. Sketchy’s Anti-Art School 2009 Media Kit
Wednesday, August 12th, 2009Dr. Sketchy’s Anti-Art School was founded in 2005 by New York’s own Molly Crabapple. How is Dr. Sketchy’s different from your typical life drawing class? Molly claims that “In normal life classes, silent students sit in a silent room and draw a bored, oft-uninteresting model. In Dr. Sketchy’s, we’ve got scandalous performers as models. We’ve […]
Media Kit Book
Wednesday, August 5th, 2009A solid resumé and a portfolio are standard issue these days. What can you do to push the boundaries, to go that extra mile? In my case, I was doing media kits for companies fairly regularly and then I had a light bulb moment; why not make one for myself? From what I can tell, […]
What is Nubby: 2009 Media Kit
Wednesday, July 8th, 2009I’ve just finished my 2009 media kit, What is Nubby and below is the final outcome. It’s been coming together over the last few months and though the layouts started out very simple, I later decided to add some more drama to a few of the pages. The pages that are packed with advertising details […]
2009 Media Kit in Progress: Why Make One?
Thursday, June 11th, 2009Over the last few weeks, one of the self-initiated projects that I have been working on is a 2009 media kit for my freelance design business and blog, Nubbytwiglet.com. Today I want to address why I decided to make a media kit and how it can be beneficial for promoting yourself and your ventures but […]
Selected Components of a Corporate Identity
Monday, May 18th, 2009Have you ever considered how you can use color palettes, logos, trademarks, typefaces and page layouts to make your brand come alive? If you have, you’re touching upon the building blocks of a corporate identity.
According to Wikipedia, “A corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest […]
Coilhouse Magazine 2009 Media Kit
Thursday, May 14th, 2009One of the recent projects that I’ve been working on is the 2009 media kit for Coilhouse Magazine. Coilhouse is a self-professed Love Letter to Alternative Culture and the beautiful glossy magazine is released quarterly. Additionally, Coilhouse also runs a very popular blog.
Media kits are important for publications to have on hand because they contain the […]
Easing Into An Updated Corporate Identity
Thursday, April 23rd, 2009I just realized that my business cards are getting low and excitedly placed an order for the updated design today. Did I mention that graphics for the new version have been finished for over a month?
When reworking a pre-existing Corporate Identity, one of the most common misconceptions is that all of it will go into […]
The Brand Gap
Sunday, April 5th, 2009My favorite book on branding is The Brand Gap by Marty Neumeier. Last year, it was passed onto me as a PDF and I love not only how clever it is, but also that the advice is easy to comprehend. The diagrams and corresponding text never leave you feeling like you need to be an […]
2009 Identity Pt. 2
Thursday, March 19th, 2009On Monday, I posted my new 2009 Identity. Since then, I’ve made some changes and additions.
First off, I simplified the cover sheet, dropping my Nubby Script Logo so that the branding would be more consistent (this was the only piece that contained it). Cover sheets are great when you’re sending rounds of work to a client. […]
Nubbytwiglet.com 2009 Identity
Monday, March 16th, 2009I’ve started the process of reworking my identity for 2009 and thought I’d share what I’ve completed with you so far. I’m still making some changes, but my overall objective has been to streamline the original identity I developed in 2008. I plan on making modifications every year from now on to reflect the changes […]
The Cultivation of Online Personas
Wednesday, February 4th, 2009Is your avatar a less than accurate representation of your real life self?
With your online representation, you get to decide which photos you’d like to upload, who you’d like to friend and which bands and movies to claim as your favorites. In a way, you get to cultivate a persona that may (or may not) […]
Choosing Your Blogging Master Minds
Thursday, January 15th, 2009Blogging is a constant learning process. At some point, you may be asking yourself which niche topics you should focus your energy on, what columns to feature and whether or not you should embrace advertising. It’s nearly impossible to have an answer to every situation that arises, especially since many in blogging are highly […]
The Triple Threat: Personality, Branding and Blogging
Wednesday, November 19th, 2008Find a way to humanize your brand, use your personality, and take your brand
from good to great. -Guy Kawasaki
Do you envision your blog as a brand? If you do, try embracing the concept of brand personality. To understand what brand personality is, envision your brand as if it were a person. It would have values, beliefs […]
Nubbytwiglet.com Corporate Identity
Sunday, November 16th, 2008Over the last few days, I’ve been printing and assembling my identity. Digital renderings only convey so much, so I’m posting photos of the printed outcome that’s based on this post.
Shown: Double-sided business card, cover sheet, mailing label, form letter, invoice. (I don’t have an immediate need for a CD, so I’ve left it out […]
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