Business & Marketing
« Previous EntriesThe Triple Threat: Personality, Branding and Blogging
Wednesday, November 19th, 2008Find a way to humanize your brand, use your personality, and take your brand
from good to great. -Guy Kawasaki
Do you envision your blog as a brand? If you do, try embracing the concept of brand personality. To understand what brand personality is, envision your brand as if it were a person. It would have values, beliefs […]
Nubbytwiglet.com Corporate Identity
Sunday, November 16th, 2008Over the last few days, I’ve been printing and assembling my identity. Digital renderings only convey so much, so I’m posting photos of the printed outcome that’s based on this post.
Shown: Double-sided business card, cover sheet, mailing label, form letter, invoice. (I don’t have an immediate need for a CD, so I’ve left it out […]
Ask Nubby #15: Choosing Promotional Items for a Press Kit
Wednesday, November 12th, 2008Who are the best promotional goods company/website out there? I’m building my press kit for graduation this fall and I want to have a little goody to hand out. Unfortunately, a lot of the promo companies that I find do not take an order of less than $200. I’m a student, so money is tough […]
Do You Consider Yourself a Blogger?
Monday, November 3rd, 2008If you run a blog, do you consider yourself a blogger? Or, do you feel like the term is too limiting when describing what you do?
Last week, Dave Allen and I got into a discussion about the term ‘blogger’ (a contraction of the words web and log). I wondered, is it still considered cool and relevant? […]
Nubbytwiglet.com Featured Columns
Monday, October 27th, 2008My goal is to post fresh content each weekday and here’s a quick overview of the most popular columns at Nubbytwiglet.com:
Our sartorial choices say a lot about who we are, where we came from and where we’re going. Color choices, patterns and textures all contribute to an overall vision of how we want to be perceived. […]
Nubbytwiglet.com 2008 Branding & Identity
Monday, October 20th, 2008Over the last few weeks, I’ve been tightening up my company’s identity. Usually, when you get busy with a job and freelance clients on the side, the first work to get tossed to the side is your own. I decided that it was time that all of my correspondence materials matched and since I already […]
Ask Nubby #12: How To Design an Invoice
Wednesday, October 8th, 2008I have to design a form (invoice) for my future design company & I haven’t had much luck finding good examples from other designers to get ideas from. Do you know where I could find any? Do you have any tips for designing that sort of thing?
…
Having an invoice on hand is one of the most […]
Blogworld Expo 2008 Recap
Monday, September 29th, 2008Every year, the Blogworld Expo takes place at the Las Vegas Convention Center. It’s the largest blogging conference in the world and includes more than 50 panels, seminars and keynotes featuring social media’s brightest personalities. Topics range from how to sell more advertising on your blog to taking smart risks with your online personality.
Last weekend, I […]
The Power of Personal Branding
Thursday, September 25th, 2008Pause for a moment and consider the following:
Are you a brand?
Would you like to be a brand?
WHAT IS PERSONAL BRANDING?
Personal branding is the process of an individual developing themselves and their careers as a brand. An effective personal brand requires solid, cohesive self-packaging. To create a recognizable image under personal branding, many celebrities apply their […]
Ask Nubby #11: How To Choose Niche Blog Topics
Thursday, August 28th, 2008I’m trying to start a blog for women my age and demographic (I’m twenty, live in Boston, am an English major, and care both about the plight of women in the Middle East and what color to paint my nails. Get what I’m saying?)
I want to provide something for smart, feminist-type girls who care about the […]
16×16 Pixels of Branding: The Importance of Favicons
Wednesday, August 6th, 2008Until very recently, I had no idea what a favicon was. But, upon the recommendation of new media consultant Marshall Kirpatrick (who’s been meeting with the roster of Nemo bloggers including me), I was told to get one.
A favicon (short for favorites icon) is a 16x16 pixel icon that is associated with a particular webpage. […]
Logo Design: Daedalus Howell
Monday, July 28th, 2008A few months ago, I was contacted by Daedalus Howell, a man of many talents who seamlessly balances careers in writing, radio and producing / directing / acting in films. He was in need of a logo that summed up these various forays yet also managed to symbolize his name (which could be complicated to […]
How I Became a Twitter Addict (And Why You Should, Too!)
Tuesday, July 15th, 2008I’ll freely admit that I was a long standing Twitter holdout. With profiles on Facebook, Myspace, Flickr, Behance, Buzznet, Live Journal and my personal blog already clogging my schedule, the motivation for adding another social networking site to my list of engagements was definitely lacking. Months of being preached to about the positive virtues of […]
Ask Nubby #8: Graphic Design & Business Resources
Tuesday, July 8th, 2008I’ve recently discovered, much to my dismay, that the degree program I’ve been taking from my local community college isn’t covering areas of graphic and web design I know are critical to being a viable businessperson in this industry. Upon further investigation, I’ve found some other community colleges that offer the classes/programs I need, but […]
My Journey to Working At Nemo Design
Tuesday, June 24th, 2008Announcement: I am now employed full time at Nemo Design! I feel incredibly lucky that they took the time to develop a special position that fits my personality and interests perfectly. As a Graphic Designer & PR / Marketing Developer, I will split my time at work between my two passions, design and marketing!
Discovering Advertising and […]
Does Your Stuff Define Who You Are?
Wednesday, June 4th, 2008
In an age saturated with advertising everywhere you turn, you’d like to think that you’re one of the ’smart ones.’ You’re an individual that is impenetrable to the multimillion dollar marketing blitzes being doled out in an increasingly rapid succession.Though 77% of Americans claim to be very perceptive to marketing pitches, many still end up […]
Ask Nubby #6: Choosing a Business Name
Tuesday, June 3rd, 2008
Question:
I’m a photographer (who also likes to dabble in other forms of fine art and fashion design) and I’m starting to consider how to market my work as a brand. I am trying to decide whether to use my real name to work under, or whether to work under an artistic/business alias. My birth name […]
Ask Nubby #5: The Art of Networking
Tuesday, May 13th, 2008
Question:
As someone with an interest in both business / marketing & graphic design / the arts, how you approach networking both in real life & online? Networking can often be very shallow, where people use one another to advance & solely promote themselves. On the other hand, it can also be a […]
Ask Nubby #3: Time and Money Management for Freelancers
Tuesday, April 29th, 2008Question:
I’m just starting to pick up odd design jobs here and there. I’m still in the midst of getting my degree, but I’m super excited to already be working in my field of choice! However, I feel ultra-lost a lot; especially when it comes to time management and pricing. Do you have any advice […]
Ask Nubby #2: 13 Steps to a Successful Blog-Based Business
Tuesday, April 22nd, 2008
Question:
I’m hoping to take my community and move it to an actual domain in the next few months and expand it into an online magazine, blog and general artist resource on the web. Any tips on transforming a site into something like this? The business side of it is the part that I am […]