The Brand Gap
by Nubby, 04.05.09 at 8:16 pm :: permalink :: rss
My favorite book on branding is The Brand Gap
by Marty Neumeier. Last year, it was passed onto me as a PDF and I love not only how clever it is, but also that the advice is easy to comprehend. The diagrams and corresponding text never leave you feeling like you need to be an expert to digest it. Here are some of my favorite out-takes from the 170 pages:
To get more information about The Brand Gap and other amazing branding & business books, please visit Neutron LLC.
April 5th, 2009 at 8:54 pm
Oh this came just in time! I’m planning to develop my personal brand and this is great advice. Thank you Nubby n_n.
April 5th, 2009 at 10:12 pm
This is excellent ! Thank you so much. Very intellectual yet so simple to understand.
April 5th, 2009 at 10:48 pm
Wow! Clever advice given in an imaginative format! Very cool, and useful to boot.
April 5th, 2009 at 11:21 pm
I loved this! ♥
April 6th, 2009 at 7:37 am
Thanks for sharing - this is great!
April 6th, 2009 at 8:58 am
Wow this is great; clear, creative and inspiring! Thanks for sharing!
April 6th, 2009 at 10:22 am
Love it! These would look great on office walls!
April 6th, 2009 at 10:51 am
This was sooo helpful to me! thanks so much for posting! I actually wrote down everything!!
Hope to use it very soon!
April 6th, 2009 at 10:58 am
[…] Nubby posted some great scans from her favorite book The Brand Gap. […]
April 6th, 2009 at 12:46 pm
Excellent read, thanks for posting this. It’s so very very true, it makes you really notice who the true outlasting brands are in the world.
April 6th, 2009 at 8:01 pm
I’ve been reading your blog for awhile now, Nubby. Thanks for this. It was very insightful.It’s a good look at how brands have changed over time. It used to be about the logo and the identity. I’m going to do some research to see what the brands that are named as truly charismatic are doing to keep their brand a float. I’m surprised there was no mention of “emotional branding”, when consumers have an emotional connection to a brand. Then again the would probably fall under “identity”.
April 6th, 2009 at 10:48 pm
outstanding post - and very timely
thank you
April 7th, 2009 at 1:04 am
I will definitely keep the “7 criteria for a stand out name” in mind from now on.
Everyone: Glad you enjoyed this, it makes me happy to hear so many of you vocalize your love of this type of content.
R. Wright: Thanks for reading. Since the actual book is so long (170 pages), I majorly skimmed through the content to pull together these 20+ pages. There’s so much more good stuff that I didn’t post!
April 7th, 2009 at 7:00 am
[…] Nubby Twiglet posts an excerpt from The Brand Gap. […]
April 7th, 2009 at 8:13 am
How awesome! I’ve just started reading this book for my marketing class! It’s amazing how easily it conveys SO much vital bits of information!
April 7th, 2009 at 5:33 pm
Great post! I’m going to ask for the book for my birthday.
Alice: I only wish that I had something as good as this book for my marketing class instead of heavy textbooks that didn’t convey nearly as much awesome information…
April 8th, 2009 at 11:57 am
I found this book at Powell’s a couple of years ago and I still consult it regularly. My favorite page is: 1 + 1 = 11 (the science of collaboration is nothing less than magic)
April 9th, 2009 at 10:58 am
Thank you for this post!…short but clear…my specialization is Brand Management, so I love everything linked to this subject!!…:)
xx Julia
April 10th, 2009 at 8:33 pm
This book is amazing. It’s very to the point, but also informative enough to put things into perspective. I found that its clear simple format mobilized me more in my projects than a majority of the textbooks they made me buy in college.
Marty has another book called Zag, which is very similar but also a great reference.
April 14th, 2009 at 10:24 am
Just ordered it for work!! Thanks.
April 16th, 2009 at 6:40 am
This stuff is gold! So useful
April 27th, 2009 at 2:17 pm
[…] 4. Scans from “The Brand Gap” posted by Nubby Twiglet. […]
May 16th, 2009 at 5:44 am
[…] The Brand Gap: Nubby Twiglet hooks us all up, and posts a fantastic book on brand identity. If you are a […]
May 25th, 2009 at 12:14 am
Brilliant!
June 27th, 2009 at 6:10 pm
Thank you for posting this. Its rare to find something that concise on this topic.
July 2nd, 2009 at 8:28 pm
I love your way of expressing what a brand should be. It will really help me to decide my branding strategy better in the future. Thanks!
July 28th, 2009 at 10:35 am
Brand is so important to the longterm success of a company. Thanks for this information
July 29th, 2009 at 9:27 pm
This is really a great post. Fun, informational, and overall great read.
August 3rd, 2009 at 6:32 pm
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August 4th, 2009 at 10:52 pm
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August 6th, 2009 at 12:16 pm
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September 11th, 2009 at 8:25 am
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October 1st, 2009 at 6:23 pm
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October 3rd, 2009 at 3:13 am
NICE, FUN WELL DESIGNED, BUT… I have to say out of date and hugely missing the boat in terms of the current opportunities in brand management.
Brands exist to put a personality on a product or service - not to sell more stuff at a higher price… Those days are over, my dear Nubby.
People distrust brands because anyone would distrust a personality with those motivations…
The future opportunity is conversational and for the mutual benefit of consumer and brand. An exchange of ideas, interaction and shared value.
Sorry if I come off harshly, but let’s de-program this old school broadcasting marketing BS and get on with the brave new future of marketing…
December 20th, 2009 at 12:24 pm
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December 30th, 2009 at 12:09 am
Great design
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February 12th, 2010 at 4:46 am
I am completely impressed with the article I have just read. I wish the writer of nubbytwiglet.com can continue to provide so much practical information and unforgettable experience to nubbytwiglet.com readers. There is not much to tell except the following universal truth: Nice guys always finish last because they know it’s not a race. I will be back.
February 20th, 2010 at 2:10 am
Its been great reading your blog Nubby
thanks for these great articles and I shall definitely be asking for the book when my birthday comes around 
I will also definitely keep the “7 criteria for a stand out name” in mind from now on..
Thanks again =)