Tools of the Trade: Lettering for Reproduction by David Gates
by Nubby, 04.23.08 at 8:47 am :: permalink :: rss

Yesterday, my copy of Lettering for Reproduction by David Gates showed up! Published in 1969, it covers everything you need to know about designing hand-lettered type (after all, this was the age before personal computers) and the content is based on Pratt Institute’s Dept. of Advertising Design and Visual Communication Lettering Course from that time.I love the abundance of diagrams and illustrations (almost every page has pictures) and that most of the examples are student work.

If you’re type obsessed, it’s nice to have a manual on how to put all those rusty tools to use (your t-sqaure and drafting tape are feeling lonely!) and at the very least, the low cost coupled with spiral bound pages make it convenient to rip apart and plaster your walls in.







April 25th, 2008 at 8:37 pm
thank you! i wound up buying this today.
October 31st, 2008 at 12:36 pm
I took typography class with david gates in 1991 its amazing what you can do with a capenter’s pencil.i wish all designers still had to live thru this formal education. i still have my book!
November 14th, 2008 at 5:53 pm
im currently enrolled in a letter form class, and this text is what we base our assignments off of.