About

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Hello and thanks for stopping by! I’m Shauna, a creative director, graphic designer and blogger residing in Portland, Oregon. By day, I help small business owners take their brands to new heights at my boutique design studio, We Are Branch. Traveling the world with The Blogcademy and speaking about the intersection between branding and blogging is also a huge passion of mine. And here on my lifestyle blog, Nubby Twiglet, I curate and share insights on living a well-designed existence.

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Shauna Haider is a creative director, designer and blogger based in Portland, Oregon. Over the last seven years, she’s built a reputation for herself through developing bespoke branding solutions for a roster of clients including Adidas, Forever 21, Nike, Smith Optics, Solestruck, Virgin Records and The Wall Street Journal. To date, she has successfully collaborated with upwards of 100 small businesses.

Nubby Twiglet is the home of Shauna’s popular lifestyle blog where she actively infuses her design knowledge and insights into original content while providing applicable career advice culled from her early years as a graphic designer. The concept of Nubby Twiglet was created when Shauna merged her nickname (twiggy) with a favorite word (nubby) during the late 1990s while in high school. She began her love affair with blogging in 2001, launched her self-hosted incarnation on WordPress in 2007 and never looked back.

Before diving full-time into a career centered around graphic design and blogging, Shauna earned a degree in Business Administration in 2005. As a child, her dream was to be an artist but over time, she gave into pressure to pursue a more practical path. In a last-ditch bid to reclaim her creative spark, Shauna enrolled in a two-year community college-based graphic design program in 2006. Cost effective, intensive and speedy, it was the best career decision she ever made. Before the program wrapped, Shauna had secured Virgin Records and Forever 21 as clients along with an internship at a design studio in Portland, Oregon. To this day, she preaches putting an emphasis on work ethic and helping others instead of relying on what your diploma says you’ve accomplished.

A stretch of a few lean years followed as Shauna juggled blogging alongside her growing roster of small business clients all while holding down a series of agency gigs. Sleep was hard to come by but she knew the hands-on experience was necessary to grow her business on her own terms. By 2013, she was ready to live out her dream of running a boutique design studio. Shauna pooled her family and friends together to launch We Are Branch in September 2013. At its core, the studio focuses on helping small businesses take their brands to new heights.

When Shauna isn’t designing, she travels the world teaching an in-depth branding segment at The Blogcademy, a strategy-based workshop she co-founded in August 2012 with bloggers Gala Darling and Kat Williams. To date, they’ve taught 300 women across the world how to harness their voices and personalities into online brands they are passionate about.

Shauna’s insights on design and blogging have been featured on television segments including ABC News Australia, in magazines including Computer Arts and Forever 21 and books including Work For Money, Design for Love and Super Identity.

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Shauna believes in: living your life to the fullest every single day, even if that equates to very little sleep. She has a deep love for Michael Jackson and llamas. Following in her mother’s footsteps, she worships Steve Perry of Journey. Coffee-flavored ice cream is her one weakness. Embarrassingly, she has so many shoes that she had to convert her attic into a shoe closet. She adores her wacky 1928 Bavarian-themed house in Portland which she shares with her brother Carey, her husband Joey and their dog, a powderpuff Chinese Crested named Rocky. The only two colors Shauna knows how to decorate with are black and white. The highlight of her high school years was meeting Marilyn Manson. And no, she’s never seen an episode of Portlandia so stop asking her about it!

All photos courtesy of Made U Look.

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