Search Results for: personal mission statement

What’s Your Personal Mission Statement?

Nubby Twiglet | What’s Your Personal Mission Statement?

A mission statement is a company’s purpose for existing but I like the idea of individuals having them, too. Do you have one?

For the last year, my friend Joey has been working on a personal project where she takes a photo of a different person every day and then asks them a handful of questions. The excerpts go here and I’m always most intrigued by their personal mission statements. I feel like these few words can speak volumes about a person. Some are self improvement focused while others are focused on changing the world at large. Either way, they’re always inspiring and remind me that we each have goals, dreams and passions that hinge on changing ourselves and our surroundings for the better.

As I sat next to Joey a few weeks ago while she interviewed one of her subjects, I wondered aloud what my personal mission statement would be. It came to me pretty fast:

Work hard and play hard.

No matter what I’m doing, I give it my all. When I’m working, I’m focused on creating the best possible solution. I want to put work out into the world that that not only stands the test of time but makes my clients happy. The second I’m off the clock though, I want to play hard. I want to explore whichever city I’m in at that moment, snap photos with family and friends and hit a mix of the nicest restaurants and dive bars alike. I want to soak in as many experiences as possible.

What about you?

What’s your personal mission statement?
What does it say about you?
Do you feel that it keeps you on track and gives you direction?


Photo: Diane and Mike. Playing hard for me often requires confetti and jumping on beds. 😉

40 Blog Posts Of 2014: My Top Picks

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Thanks for hanging out with me this year! I’m signing off until the end of the year to spend some time with my family but before I hang up my blogging hat, I wanted to share my top 40 posts of 2014 with you. Enjoy and have a happy holiday! -Shauna

Nubby Twiglet | Goodbye, 2014: My Top 40 Blog Posts

Design Tips and Tricks

1. 10 Tips To Get Your Work Noticed (and Land a Job!)

2. Prove You’re Capable Of Greatness Through Self-Initiated Projects

3. Search Out And Define Your Niche

4. Spice Up Your Blog With Photoshop Actions

5. One Year Of Running A Design Studio Plus 5 Tips For New Business Owners

6. Walking The Fine Line Between Inspiration and Imitation

7. Embrace Those Quiet Times…and 10 Ideas To Drum Up Business

8. My Game Changing, All-In-One Camera

Nubby Twiglet | Goodbye, 2014: My Top 40 Blog Posts

Blogging

9. The Key To Building an Engaged Audience Plus 30 Ideas For Fresh Content

10. Successfully Selling Yourself Without Traditional Advertising

11. Create A Blog Manifesto

12. Keep Your Blog Files Organized

Nubby Twiglet | Goodbye, 2014: My Top 40 Blog Posts

Travel (Both Near and Far)

13. 15 Things To Do in New York City In One Day

14. Living It Up In San Francisco At The Haunted Mansion

15. McMenamins Cornelius Pass Roadhouse

16. A Less-Traveled View Of Palm Springs Plus 10 Tips To Make The Most Of Your Stay

17. The Venice Canals

18. The Ultimate WTF Moment in The Netherlands

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Life Advice

19. What’s Your Personal Mission Statement?

20. Stop Playing It Safe

21. Can You Sum Up Your Focus For the New Year In One Word?

22. The Only Thing That Is Constant Is Change

23. The Comparison Trap: Your Life Isn’t A Highlight Reel

24. Fight The Fear

25. Stop Overthinking It

26. Say No For The Right Reasons

Nubby Twiglet | Goodbye, 2014: My Top 40 Blog Posts

Personal Style

27. A Casual Weekend In Venice

28. The Golden Hour

29. Black On Black

30. Tropical Stripes

31. Poolside In Palm Springs

32. Face-Off In San Francisco

Nubby Twiglet | Goodbye, 2014: My Top 40 Blog Posts

Office

33. 5 Benefits Of Having A Creative Workspace Outside Of Your Home

34. 15 Awesome Artists To Cover Your Walls

35. Incredibly Strong DIY Shelving For Under 25 Dollars

36. The 2015 Day Planner Roundup

37. Build Your Own Inspiration Board

Nubby Twiglet | Goodbye, 2014: My Top 40 Blog Posts

And….The Best For Last

38. The Bathroom Saga

39. The Unexpected House Guest

40. A Studio Space Is In The Works

Link Love: 1.5.12

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• A must read: 10 New Year’s resolutions for designers.

• Looking to expand your personal library? The 11 best art and design books of 2011.

• A happy keyboard for happy people is super smile inducing!

• How to make a wall-sized collage out of Instagram photos.

• Brighten up your surroundings with some fluorescent touches.

• Polaboys are Polaroids that are enlarged to a scale of 10:1 and backlit, essentially making them the coolest lamps ever.

• Top writers and thinkers around the world name the most important events of 2011.

• How to write a personal mission statement.

• Fontshop gathers up the best typefaces of 2011.


Blog Log #7: Balancing Blogging, Advertising and Ethics

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I have always felt that as bloggers, we deserve to be fairly compensated for our work just like any other profession.

Chances are that after you’ve been blogging for awhile, when you check your inbox in the morning, half of your emails are pitches from PR companies and text link inquiries. In the beginning, this can be incredibly flattering. After all, a lot of us put a huge chunk of time and effort into creating original content for our blogs and it feels great to finally receive some recognition.

But, it starts to become tricky when we sit down and actually sift through these offers. What’s legit and what’s garbage? How much of this content is actually a good fit for our blogs?

Here’s where I stand on advertising that’s not as straightforward as a banner ad (because there are a lot of other ways to collaborate with companies in exchange for payment these days):


Text Links

At this time, I turn down all text link offers. A text link is composed of words in an article that links to another page, usually that of a business. The business will usually pay you a flat rate to insert text links into articles they deem SEO-friendly. So for instance, if I’ve posted an article about how I keep my clothing organized, a closet organization company might approach me after the article has gone live and offer $50.00 to link to their business in the body copy.

My personal feelings regarding text links is that if you aren’t a fan of the site you’re linking to and are just doing it for the money, it’s misleading for your readers to click on those links. If I don’t believe in a product or service, I sure don’t want my readers to think I do. It’s not worth trading in your ethics for a quick 50 bucks.

The one time I did do a text link deal was about four years ago and I felt okay at that time because I was able to try out the product I was recommending beforehand. Basically, I reviewed a straightening iron and felt that it was fantastic quality and ran a sponsored post along with a link to a new page on my site that advertised the straightening iron. These days, I wouldn’t put a subpage on my site but at the time, it felt fine since I knew that what I was promoting was a quality product.

As a sidenote, if you’re running text links that are clearly labeled in your sidebar as advertising, while they aren’t pretty, this is a lot more straightforward.


Affiliate Links

I do believe in using affiliate links. With affiliate links, you place code into the product link within your blog post that allows you to earn a commission on items you recommend. And most importantly, it doesn’t cost the person clicking on the link any extra money. I use these links to share products I already own or would like to own. I occasionally recommend books that I’ve read and loved, camera equipment I own and clothing that I’m wearing in my posts. Simple as that. I try to use affiliate links sparingly because there’s nothing worse than overdoing it and feeling spammy.


Sponsored Posts

These days, sponsored posts seem to be more prevalent than standard banner advertising when it comes to big name bloggers. When done right, sponsored posts can be tasteful, creative and bring together bloggers with brands they believe in. I am a fan of sponsored posts when they feel like a natural expansion of a blogger’s brand.

My most successful sponsored post collaboration to date has been working with Scotch Blue Painter’s Tape. This relationship worked well for me because I already use the product in home remodeling projects and I’d also been interested in producing original DIY projects for my readers. This collaboration was particularly exciting because I was given free reign to think up any project I wanted with the only stipulation being that I used the tape. My two outcomes from this partnership included a custom skateboard deck and Christmas ornaments.

My advice in these situations is to only agree to partnerships that allow some creative freedom and also allow you to produce your own body copy. Chances are, your readers will be turned off by a cut-and-paste PR statement so really dig in and add your personal spin.


Freebies

Who doesn’t love free merchandise?! When I first started blogging seriously in 2007, I was a full-time college student balancing both a full-time job along with an internship. I didn’t have a whole lot of money and it was always flattering when companies offered to send clothing my way to include in outfit posts. It was a simple exchange: If I receive an item that I loved, I’d link to their site in a style post. I wanted new clothes I couldn’t afford otherwise, they wanted traffic and we both walked away happy.

But these days, things are a little bit different. When I am approached with an offer, I always remember what Kat of Rock n Roll Bride says: “A free handbag doesn’t pay my mortgage.” And, she’s right. I consider these partnerships a lot more carefully now and though I very occasionally accept products in exchange for a blog post, I only do so if it’s an item I feel strongly enough about that I would purchase it anyway. Which is at most, a few times per year.

It’s the law to disclose when an item was gifted so I’m very clear in my description when an item was provided for review by adding a ℅ (care of).


Brand Collaborations

If you have a solid following but aren’t being approached by the brands you’re interested in collaborating with, why not approach them? To date, all of my brand collaborations have happened by being approached by other companies but I am hearing of more bloggers writing up their own pitches these days. If you want more information on the subject, the best article I’ve seen to date on this topic is by Bri of Designlovefest.

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Shifting Perceptions

While it’s always flattering to get noticed by companies, my most basic advice is that if something doesn’t feel right, don’t do it. It’s never worth compromising your brand in exchange for payment. Money comes and goes but regaining your footing after a bad deal is an uphill battle.

In the beginning, some of you may include paid text links in articles or work out special deals with brands and that’s okay if you feel good about it — you have to weigh the pros and cons and work out what’s best for you. But at the same time, it’s okay to change your mind as your ethics and business principles shift. As our awareness increases, a deal that felt like a good fit just a few years earlier may feel completely wrong now.

If you’re not at the point where you’re being approached for advertising and promotions yet, that’s okay too. I always say to myself that, “Slow and steady wins the race.” It’s always better to take your time and build a blog that you and your readers believe in versus rushing it and making bad business decisions.

It’s good to be aware of opportunities but at the same time, be razor sharp about what you’re delivering in return. Never sell yourself or your readers short.


Now, it’s your turn: What kinds of offers have you taken in exchange for payment and promotion? Are there some offers that you accepted and later regretted?

View more of the Blog Log series here.