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Branded #1: Greene St. Juice Co.

Nubby Twiglet | Branded #1: Greene St. Juice Co.

Welcome to Branded, a new column where I share new brands I’ve personally discovered with you. First up is Greene St. Juice Co.! I was walking through Melbourne while on a lunch break last month and came across this epic shop. I know that juice places are a dime a dozen these days but this one immediately stood out because it was sleek, modern and full of brilliantly simple branding. I was so obsessed that I brought one of their empty juice bottles home to use as a vase on my desk!

Nubby Twiglet | Branded #1: Greene St. Juice Co.

Each flavor of juice has its own logo variation. Because the typeface is always the same, it still feels cohesive.

Nubby Twiglet | Branded #1: Greene St. Juice Co.

Greene St. Juice Co. was founded by Natalie and Steve in 2012 and after a stint in New York, they’ve returned to Melbourne. All of their juices are cold pressed and raw, meaning that it never encounters heat — this keeps the enzymes and vitamins as potent as possible. Additionally, all the ingredients are organic. I love a brand that is as good for you on the inside as it looks on the outside.

Nubby Twiglet | Branded #1: Greene St. Juice Co.

Here are a few of the flavors Kat, Gala and I tried: 1. Greene St. Classic (Alkalise + Detox). and 2. West Village (Replenish + Fortify).

Nubby Twiglet | Branded #1: Greene St. Juice Co.

3. 1 Giant Mind (Radiant Light).

Nubby Twiglet | Branded #1: Greene St. Juice Co.

4. The Bronx (Personal Power) and 5. BDFM (The Orange Line).

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The branding system was produced by Cassette Agency. They summed up the vision of the brand as “Bringing a little piece of New York City to Melbourne.” It’s got a big city, no-nonsense feel while remaining calm, cool and collected.

Nubby Twiglet | Branded #1: Greene St. Juice Co.

Nubby Twiglet | Branded #1: Greene St. Juice Co.

I’ve been to dozens of juice places across the world and after I left the shop, I kept asking myself why Greene St. Juice Co. was still at the forefront of my mind. And then, it occurred to me — it wasn’t just about the juice, it was about the experience. Great brands don’t just deliver a great product. They deliver something more, something that’s sometimes hard to put your finger on. They leave you feeling inspired and better off after you’ve encountered them.

What are some great brand experiences you’ve had lately? Is there a product or service that still has you buzzing? I’d love to hear about it!


Photos: Shauna Haider and Madeline Kate Photography.
Brand mockups: Cassette Agency.

Creative Chronicles: When Your Job Is Uninspiring, How Do You Stay Motivated?

Nubby Twiglet | Creative Chronicles: When Your Job Is Uninspiring, How Do You Stay Motivated?

An email from a long-time reader just landed in my inbox and I think it’s something we can all relate to. What happens when you feel like your creative spark has dried up and you’re just going through the paces, trying to do your job but nothing feels inspiring?

Her Question

I graduated high school in 2010 and during those years I felt so inspired by every project and was given 100% creative freedom. When I enrolled in college, I learned more structured things about design, how I couldn’t just paste pretty pictures wherever and that it had to have meaning.

Now I’m into my first real job with a real paycheck in marketing. I’ve been here about a year and a half and somehow I feel like all my ambition I once had is gone. I’ve become so used to doing everything how the client wants that most times I no longer feel like a designer but a middle man clicking and dragging things in InDesign.

How can I get that passion back for design I used to have in a job where everything is based on templates or dictated? What are some things I could do outside of work to help? I no longer create much of anything and don’t even draw anymore. How do I overcome the fear of failure when I try to create and it isn’t as good as when I was practicing/using my skills weekly?


My Answer

Let me start off first by saying that this isn’t a permanent feeling. It’s not the end of the world. With a little effort, it can get better.

Secondly, we’ve all been there. Remember, what you see online is only part of someone’s story. Most designers only show the hyper-creative, stylized work they want more of because that’s what makes sense to build their business.

The truth is, most designers have other gigs, some on the side a few hours a week and some full-time that pay the bills. These other gigs allow them the wiggle room to take on the fun, creative jobs that are often lacking the big, juicy budgets while giving them the opportunity to build out their portfolio and attract more of the right kinds of clients.

Quite a few years ago, when the economy was dismal, I took a long-term freelance gig that was mostly production work for sports brands. I loved the people I worked with but the work I produced wasn’t exactly what I was passionate about. Still, I stayed for over a year because that steady paycheck allowed me the freedom to take on freelance jobs I was excited about on the nights and weekends.

Thanks to that job, I was able to set aside extra money to travel and stay inspired. I was able to splurge on beautiful letterpress business cards for my freelance business. I was able to design the branding for a makeup company that had a smaller budget. I was able to pay all my bills on time. So, while the job wasn’t the perfect position I’d dreamed about, it covered my basic needs so I had the luxury to explore the creative side of things on my own time.

Nubby Twiglet | Creative Chronicles: When Your Job Is Uninspiring, How Do You Stay Motivated?

A job is only as uninspiring as you let it be

Yes, you have to listen to your boss and the clients you’re responsible for but you can find ways to still have fun.

At my past jobs, I would often do a version of the design I was told to do but also include a second version of what I thought it could be.

You might not always have the time to do this on quick turns but when you do, flex your creative muscles.

Between projects, I would scroll through Pinterest and look at design and style blogs to get a creative jolt.

There’s a world of inspiration out there and it is also a great reminder that your current position is temporary if you want it to be.

When I felt really uninspired, I would walk to the nearest coffee shop.

A few minutes away from what’s dragging you down can provide much needed clarity.

On really bad days when I felt like I needed to quit immediately, I called my agent, Dan and he gave me pep talks.

Find that one person who can help you keep things in check. Your situation isn’t that bad.

No Job Is Perfect

I’ve gotten hired at places I thought were perfect from the outside and they weren’t. Branch isn’t perfect, either. It’s always easier to think the grass is greener on the other side.

Think of every job you have as a stepping stone. Each place you end up teaches you something new. The jobs you struggle the most at will also teach you the most.

The times where I felt uninspired, exhausted or was driven to the point of tears felt completely unbearable in the moment but I learned a lot about myself, what I was good at and where I fell short. Those moments taught me what I wanted more of in my career and what I should steer away from all costs.

The only way to learn these things is through life experience. It’s not fun…but it makes you stronger and it makes you a better designer.

Your Job Is Not Your Life

Outside of your job, do whatever it takes to get inspired and bring that energy with you to work.

Make friends with other creatives who are driven and motivated. Invite them to classes, events and parties.

Commit to creating a self-initiated project that will keep your skills fresh.

Make time to visit bookstores, museums and coffee shops.

Always carry a camera, even if it’s your iPhone. Pay attention to what you’re drawn to.

Remind yourself that creative slumps are normal. Nobody is “on” all the time.

Being a designer isn’t easy and you’re going to have plenty more ups and downs. But, I think the ups far outweigh anything and you’ve got this under control. Good luck!

The Week In Pictures: 12.19.14 | Happy Holidays!

Nubby Twiglet | The Week In Pictures

Welcome to the very last Week in Pictures of the year!

Like many of you, I’m in a sprint to the finish line to wrap up lots of projects and obligations…and then take a major break. My holiday party is tomorrow night and I’m looking forward to catching up with family and friends and also sampling Joey’s famous boozy fruit punch. He changes the recipe slightly every year so it’s always bit of a surprise.

Nubby Twiglet | The Week In Pictures

We’ve put our tree and stockings up and in case you were wondering, Chubs has a stocking, too! So far, he’s just asked Santa for a big stash of nuts. 😉

Nubby Twiglet | The Week In Pictures

This week, there were a lot of photos taken in my office…because I spent most of my time there. It’s all good, though because I’m wrapping up three branding projects and sites for super savvy, inspiring women (and hey, I met them all in San Francisco! Holla!) that launch on the 1st of 2015 and watching my clients step into new lives (literally quitting jobs, going out on their own, giving it everything they’ve got) is inspiring me big time. I still remember that same scared / excited / adrenaline-pumping feeling I had when I launched Branch a year and a half ago. It feels good to be in this spot on the other side now, cheering them on. I can’t wait to share all these new projects with you (and the women behind them!)

Nubby Twiglet | The Week In Pictures

I’m always flipping through my magazine subscriptions (these days, it’s W, Elle, Lucky, Bazaar and Marie Claire) and looking for fresh inspiration. Since I spend my days designing, I try to look in different sources like fashion and skate / surf magazines. Without fail, fashion magazines usually lead me down the rabbit hole of shoes and more shoes. Haha.

Nubby Twiglet | The Week In Pictures

My suitcase home from Australia was stuffed to the brim with packaging references like this beautiful bottle from Greene St. Juice which is doubling as a fabulous vase now.

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Rocky is all ready for Santa! Happy holidays and thanks for (virtually) hanging out with me this year. It’s been awesome getting to know so many of you both here and in person at The Blogcademy. Thank you for all of your comments, emails, tweets and being the best audience in the known universe. Sending lots of love your way!

The Week In Pictures: 12.6.14 | Sydney, Melbourne and Auckland!

Nubby Twiglet | The Week In Pictures: Sydney, Melbourne and New Zealand

This week: Sydney > Melbourne > Auckland.

It’s been so good exploring this part of the world again after a year away. The best part of my trip by far has been meeting many folks I’ve known online for years during The Blogcademy workshops.

Nubby Twiglet | The Week In Pictures: Sydney, Melbourne and New Zealand

After traveling so much this year, I’ve realized that it’s the little things that make my day — discovering a great coffee shop, a line of well-branded alcohol(above), and friendly Uber drivers.

Nubby Twiglet | The Week In Pictures: Sydney, Melbourne and New Zealand

Nubby Twiglet | The Week In Pictures: Sydney, Melbourne and New Zealand

Last week was my first time visiting Bondi Beach — we stayed in a little rental right next to the water and though there were some unexpected antics (flighting off cockroaches in the bathroom, realizing my bed was on wheels after I woke up with it sideways one morning), it was a great adventure. The ups and downs are what end up making the best travel stories.

Nubby Twiglet | The Week In Pictures: Sydney, Melbourne and New Zealand

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Out & About: Solabee Flowers

Nubby Twiglet | Out & About: Solabee Flowers

Now that Spring has sprung, I’ve been sprucing up my house and office with some fresh plants. I like a lot of depth in my spaces but am not a fan of clutter — greenery adds a sense of dimension and makes a room feel alive without having a million little things to dust.

Nubby Twiglet | Out & About: Solabee Flowers

Nubby Twiglet | Out & About: Solabee Flowers

One of my go-to places to pick up new plants is Solabee Flowers. They always have a great playlist on, the space is airy and welcoming and most importantly, the super friendly staff really know their stuff.

We’ve needed plants for specific spaces that don’t get a lot of light and they always have spot-on recommendations. As they say best, “We specialize in turning your interior space into a personal jungle.”

Nubby Twiglet | Out & About: Solabee Flowers

Nubby Twiglet | Out & About: Solabee Flowers

Solabee has more than just plants — they also have a florist building custom bouquets in the back and little odds and ends like crystals and terrariums. If you just want to pick up a single giant tropical leaf instead of a bouquet of flowers, that’s cool too.

Nubby Twiglet | Out & About: Solabee Flowers

Finally, their shop dog, Leia is so adorable. Can you tell I’m smitten? Rocky might have fallen in love with her, too. 😉

Want even more Solabee goodness? Visit their Instagram for tons of eye candy!

Nubby Twiglet | Out & About: Solabee Flowers

I wore: Forever 21 floral bodysuit, BDG pinup pants and Zara boots (sold out).