As this year winds down, there’s one personal project I’m extra excited about: Very Very V. It’s turned into something much bigger than a course and is a chance to explore design concepts for my ideal vision of a brand.
When Erika and I started working on this business a year ago, it was because we were both seeking a creative outlet not attached to a dollar amount, client expectations or a deadline.
We wondered: what would happen if we threw out the pressure of delivering content by a certain date and instead, experimented like style-obsessed mad scientists who worshipped Diana Vreeland?
We took our time, allowed ideas to blossom and in the meantime, began sharing personal anecdotes on our mailing list along with black, red and pink-filled graphics over on Instagram.
Each week, VVV blossoms bit by bit and we’ve moved beyond just a course. That will happen eventually but there’s talks of something so much bigger than just that: a community — a place for women who want to hone their voice and visuals. Over time, there will be products. This is just the beginning.
As Very Very V continues to grow, I hope it inspires women to tell their stories honestly and fully, dress exactly the way they want, express themselves visually and be unafraid to go big.
If you want to keep up with VVV, you can join the mailing list and grab Vroom, a free style guide with stories to get you inspired right here.