Creative Chronicles: Do It For The Love

Nubby Twiglet | Creative Chronicles: Do It For The Love

Create because it makes you feel whole.

Not everything you do needs to generate income or have a defined end goal. I want to remind you that it’s okay to do something sheerly for the reason that you love it.

Everywhere I look, I see pushes from internet marketers promising big monetary results and massive increases in social followers. If that’s what you want, cool. At the same time, it’s okay to not actively seek these things. There should be room in your life for fun. For creation. For experimentation.

As I go about my day online and on apps, I’m swamped by opt-ins, lists to join, social media strategies and sales funnels. I have a pretty good understanding of these areas but even though I know what’s possible and what I could do to make more use of these tools in my own online spaces, I am a firm believer in only sharing content when it feels authentic, helpful or brings joy. Plain and simple.

Here’s what I believe when it comes to sharing and promotion online:

1. Authenticity and personal stories will go further than any pre-cooked sales campaign.

2. Newsletters are great when you have something valuable to say or something helpful to give away.

3. Not everything you create needs to be shared for some kind of gain, whether that’s followers or dollars.

4. People want to connect with the real you. The good, the bad and the ugly make who you are and only sharing a highlight reel keeps them at an arm’s length.

5. Not everything you do needs to be attached to a sales pitch. It’s okay to have a place online that’s simply a home for you to be creative.

In these times of uncertainty, create because it fuels you. If the end goal is that it makes you feel better, then you’ve already accomplished all you need to.

9 Responses to Creative Chronicles: Do It For The Love

  1. Dae says:

    I really loved this encouraging post. I’ve followed your blog for a long time and never felt compelled to comment, but this post struck a very sensitive nerve. I’ve wanted to blog for the longest time, but never felt like I could do it, simply because in the onslaught of meta-how-to-blog articles, it seems almost as if you’re doing it wrong if you’re not doing it to monetize. More power to the people who want to make blogging/ creating (a part of) their career, but I just didn’t feel like I could fit in with that crowd.
    Ultimately I did take the plunge about a month ago (with a little help from close friends) – but strictly because I enjoy creating. Not with that end goal of followers, turning it into a business, or anything. I am giving myself permission to do it for the love. Of course it might change over time, but for now I just want to have a place to share what I create, and that is enough.
    Thank you so much for writing this article, it is really encouraging & heartwarming, and it makes me feel more positively about what I chose.

    • Shauna says:

      Dae, thanks for chiming in! Please blog because it’s something you want to do and ignore all those how-to articles. Back when I started blogging 15 years ago, none of that stuff existed and my friends and I did it just for fun and because we enjoyed it. I think that’s the best reason to do something! It’s pure and it’s authentic. Keep on going and keep on sharing!

  2. Corina Nika says:

    I probably suck at promoting myself ahah It’s one of the things i’m mostly scared of honestly! So i’ve given up years ago and just do what feels right. Beautiful post once again, thank you for sharing!

    • Shauna says:

      I think you do a great job at promoting yourself just through the images you share on Instagram and the content you post on your blog — it feels authentic and it feels like you. I can always tell when I’ve seen your work on Pinterest even before I read the caption! 😉

      By being genuine, you’re allowing your audience to get to know you better in an honest way. I have always felt that it’s better to do things your way and feel good about it than doing something that feels high pressure and icky just to make a quick buck.

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