Create because it makes you feel whole.
Not everything you do needs to generate income or have a defined end goal. I want to remind you that itâ€™s okay to do something sheerly for the reason that you love it.
Everywhere I look, I see pushes from internet marketers promising big monetary results and massive increases in social followers. If thatâ€™s what you want, cool. At the same time, itâ€™s okay to not actively seek these things. There should be room in your life for fun. For creation. For experimentation.
As I go about my day online and on apps, Iâ€™m swamped by opt-ins, lists to join, social media strategies and sales funnels. I have a pretty good understanding of these areas but even though I know whatâ€™s possible and what I could do to make more use of these tools in my own online spaces, I am a firm believer in only sharing content when it feels authentic, helpful or brings joy. Plain and simple.
Hereâ€™s what I believe when it comes to sharing and promotion online:
1. Authenticity and personal stories will go further than any pre-cooked sales campaign.
2. Newsletters are great when you have something valuable to say or something helpful to give away.
3. Not everything you create needs to be shared for some kind of gain, whether that’s followers or dollars.
4. People want to connect with the real you. The good, the bad and the ugly make who you are and only sharing a highlight reel keeps them at an armâ€™s length.
5. Not everything you do needs to be attached to a sales pitch. Itâ€™s okay to have a place online thatâ€™s simply a home for you to be creative.
In these times of uncertainty, create because it fuels you. If the end goal is that it makes you feel better, then youâ€™ve already accomplished all you need to.