Photographers, I’ve heard you loud and clear: you need a process that works, too.
The one thing I know for sure after freelancing for a decade is that earning a living as a creative becomes easier when you have a process in place that you believe in and can easily relay to your clients. The more they understand about how you work, the easier it becomes for them to commit to working with you — because quite simply, it alleviates the fear of the unknown.
Most creative school programs teach you how to produce epic, jaw dropping work but the trade-off is that they don’t teach you how to be a good businessperson. And, as much as creativity matters, it’s not enough on its own to pay the bills.
Today I want to share a new version of Project Prescription with you, specifically designed for photographers.
As you probably know by now, Project Prescription is a set of customizable documents I originally created with Paul Jarvis earlier this year to help graphic designers take the guesswork out of creating a client process, from beginning to finish.
Creating this offering seemed like a no-brainer because I’d struggled so much in the beginning of my career conveying my worth to potential clients and it held me back big time. Because I didn’t know how to explain the strategy and steps behind what I did, I wasn’t able to charge livable rates and lacked confidence in presenting the work I produced.
After years of trial and error, I created my own process and perfected it across hundreds of client projects. Project Prescription for Designers is based on the processes both Paul and I use on a daily basis to run our respective studios.
Shortly after launching Project Prescription for Designers, Paul I started receiving emails from other creatives who were also struggling to figure out a process that worked. What we didn’t expect were the emails we received from another audience altogether: photographers.
Project Prescription for Photographers
Luke Copping is a photographer I admire immensely. He was one of my first-ever clients back in 2009 and we’ve built out dozens of projects together in the years since. I admire his creative work, his dedication to the photography industry as a whole and his willingness to help other photographers understand how to build viable businesses.
What sets Luke apart from his peers is that he isn’t just a photographer — he is a process fanatic. Luke has every step of his creative process precisely documented and knows how to clearly communicate to his clients how he works and how they’ll benefit directly from that work. As a professional that not only manages his own studio but is often traveling to remote sets for extended periods of time, he has to be extremely organized.
For Paul and I, partnering with Luke to create Project Prescription Photography made perfect sense. After years in the trenches working directly with professional clients, he knows what it takes to produce stunning images. But, like any photographer will tell you, snapping the perfect shot is just one piece of the overall puzzle. There are contracts, shot lists, questionnaires and so much more that happen before that even takes place.
Project Prescription Photography includes the following:
• 20 fully customizable process documents broken into 4 areas including Onboarding, Pre-Production, The Shoot and Post-Production & Delivery (read all the descriptions here).
• InDesign and Google Doc file formats so you can use whichever software you’re most comfortable with.
• U.S. sizing (8.5 x 11) and European sizing (A4) for every document.
• A screencast that explains how to quickly customize your documents in InDesign including changing out the logos, colors and fonts.
Project Prescription Photography is available at a discounted launch price of $88.00 for this week only. After that, it will return to its regular price of $108.00.
Whether you’re a beginning photographer looking to build a process from scratch or a seasoned photographer interested in perfecting your process, Project Prescription Photography makes it easy to customize your documents and get back to what you’re most passionate about — your work.
If you have any questions, let me know in the comments. Thanks for reading!
P.S. If you’re interested in learning more about Luke’s background and how having a process transformed his own career, you can read more about his experiences right here.