You know whoâ€™s killing it these days in the editorial design department? In Style.
When it comes to magazines, In Style is pretty mainstream and you can find it at most newsstands and grocery stores. And honestly? I never gave it a second thought. Overall, I think the magazine was aimed at a slightly older, more professional audience than me and I never cared much about mixing and matching outfits for the office or what the latest celebrity trends were.
The thing is, Iâ€™d seen the British version and it was off the hook. I grabbed it on a trip to London last year and ripped out nearly every page, completely obsessed with the design. It was edgy yet elegant and beautiful at the same time.
Well, last month my mom handed me a copy of InStyle, asking if I wanted it. A quick flip through made it immediately apparent this wasnâ€™t the same old mainstream magazine. It was stunning â€” the color palettes, the big, customized serif type and the attention to detail put it on par with the foreign fashion magazines Iâ€™m constantly coveting. After doing some more reading, it was apparent that theyâ€™d just undergone a massive redesign over the last year from cover to cover and completely nailed it.
I could go on and an about how inspired I am but it’s so much better to SHOW you. One of the original columns on this blog was called The Typofiles where Iâ€™d feature cool editorial design and typography, much of it scanned in since this was years before Pinterest came around. I miss those days! This morning, I pulled out my scanner (if youâ€™re curious, I use this one) and scanned page after page. This post was less than half the stack I’d pulled but I had to stop somewhere! Haha.
I wanted you to see the content for yourself â€” my favorite feature in this issue is all about unlikely color pairings for the season. As a graphic designer, I LOVE this stuff but donâ€™t want to just read design blogs and magazines. Itâ€™s good to be more well-rounded and reach for publications outside of your niche.
I know everyone has a strong opinion on redesigns (love or hate, thereâ€™s never any middle ground!) but I personally love what this magazine has done. You can see more of the premier issue from last month here (sorry, I’ve already torn that one apart and pinned it to my inspiration board!)
As a diehard magazine fan, I am so excited to see print publications getting some major love â€” theyâ€™re definitely not dead and itâ€™s fantastic to watch the evolution taking place to an edgier style.
Your turn: What magazines are you loving these days? Iâ€™m ready to subscribe to some more!