The Typofiles: InStyle Magazine

Nubby Twiglet | The Typofiles: InStyle Magazine

You know who’s killing it these days in the editorial design department? In Style.

When it comes to magazines, In Style is pretty mainstream and you can find it at most newsstands and grocery stores. And honestly? I never gave it a second thought. Overall, I think the magazine was aimed at a slightly older, more professional audience than me and I never cared much about mixing and matching outfits for the office or what the latest celebrity trends were.

Nubby Twiglet | The Typofiles: InStyle Magazine

The thing is, I’d seen the British version and it was off the hook. I grabbed it on a trip to London last year and ripped out nearly every page, completely obsessed with the design. It was edgy yet elegant and beautiful at the same time.

Nubby Twiglet | The Typofiles: InStyle Magazine

Well, last month my mom handed me a copy of InStyle, asking if I wanted it. A quick flip through made it immediately apparent this wasn’t the same old mainstream magazine. It was stunning — the color palettes, the big, customized serif type and the attention to detail put it on par with the foreign fashion magazines I’m constantly coveting. After doing some more reading, it was apparent that they’d just undergone a massive redesign over the last year from cover to cover and completely nailed it.

Nubby Twiglet | The Typofiles: InStyle Magazine

I could go on and an about how inspired I am but it’s so much better to SHOW you. One of the original columns on this blog was called The Typofiles where I’d feature cool editorial design and typography, much of it scanned in since this was years before Pinterest came around. I miss those days! This morning, I pulled out my scanner (if you’re curious, I use this one) and scanned page after page. This post was less than half the stack I’d pulled but I had to stop somewhere! Haha.

Nubby Twiglet | The Typofiles: InStyle Magazine

Nubby Twiglet | The Typofiles: InStyle Magazine

Nubby Twiglet | The Typofiles: InStyle Magazine

I wanted you to see the content for yourself — my favorite feature in this issue is all about unlikely color pairings for the season. As a graphic designer, I LOVE this stuff but don’t want to just read design blogs and magazines. It’s good to be more well-rounded and reach for publications outside of your niche.

I know everyone has a strong opinion on redesigns (love or hate, there’s never any middle ground!) but I personally love what this magazine has done. You can see more of the premier issue from last month here (sorry, I’ve already torn that one apart and pinned it to my inspiration board!)

As a diehard magazine fan, I am so excited to see print publications getting some major love — they’re definitely not dead and it’s fantastic to watch the evolution taking place to an edgier style.

Nubby Twiglet | The Typofiles: InStyle Magazine

Your turn: What magazines are you loving these days? I’m ready to subscribe to some more!


All scans and photos by me of In Style.
Check out even more Typofiles posts here.

7 Responses to The Typofiles: InStyle Magazine

  1. Ana says:

    It’s funny as InStyle here in Portugal (the US version) is considered to be quite THE magazine! I’ve been buying it for years – and believe be, it’s really expensive, costing something around $15= €13 – and I really love it. It’s probably the only US fashion magazine I buy (except for Vogue’s September issue). I’ve never seen it as something for older people (but, then again, I’m 42, am I in it? 😉 ). anyway, it’s refreshing that they have changed a bit as they were becoming too predictable. And yes, UK’s Instyle also rocks!
    Greeting from Portugal,
    Ana

    • Shauna says:

      Wow, that’s expensive! I’m always surprised when I see American magazines on the other side of the world for those prices…but happily snap up all the magazines from that region for what I consider bargain prices! Ha! I think you nailed it perfectly when you said InStyle wad becoming too predictable. I never disliked it, I just felt like it didn’t have any edge. Now, I think they’ve perfectly bridged that middle ground between accessible and edgy which is no easy feat. I think you’ll appreciate the new look. :)

  2. Misaki Shimizu says:

    Oh wow, it’s absolutely beautiful!
    Never would have expected that from that magazine
    The big serif letters remind me a bit on vogue, but the colors feel much fresher
    I love the color pairings as well, an awesome way to find new combinations 😀
    (Pale blue and aubergine, yay!)

    • Shauna says:

      It’s such a fresh take on editorial design and you can see the thought and care they put into it — the new look is not just a bandaid over the old design, it’s all fresh. And with you and I being designers, we know how long that takes. Haha!

  3. Brittany says:

    Wow! I haven’t looked at one since my mom was a subscriber years ago. It reminds me of Harper’s Bazaar from maybe…5 years ago? They did a great job.

  4. Pingback: The Typofiles: InStyle May 2016 | Nubby Twiglet

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note: Any comments deemed inappropriate (spam, off-topic, rude language) will be removed.