Monthly Archives: March 2016

Latest & Greatest: Rose Gold

Nubby Twiglet | Rose Gold

I used to cringe at gold anything, especially during my teenage goth years. I associated it with being glitzy, gaudy and old fashioned. Silver was cool, calm and collected.

That all changed little by little a few years ago. I bought a pair of black Zara motorcycle boots with gold zippers, then a purse with gold hardware and softened my stance, realizing black and gold had a nice contrast.

Over the last year, the rose gold trend has been picking up major steam and I can’t get enough. For Christmas, Joey surprised me with my dream watch from The Horse and I just picked up the Anita K choker to match. These are my go-to daily jewelry pieces and now I’m seeing rose gold popping up in housewares, footwear, nail polish and more.

Nubby Twiglet | Rose Gold

These are a few of my favorite rose gold things: 1. Acne boots, 2. Adidas shirt, 3. Paperchase paperclips, 4. Le Cord cable, 5. Via side table, 6. Anita K choker, 7. Essie polish, 8. Adidas Superstars and 9. The Horse watch.

What’s your take on the rose gold trend? Love it or hate it?

Top photo: Superfront.

The Week + Links: 3.26.16



What a crazy, crazy week it’s been. Since the year started, I’ve been trying to get things super organized with my businesses, finances and taxes because next week, Joey and I are starting our Palm Springs vacation home hunt.

It wasn’t fun getting 3 separate sets of taxes filed early, taking on extra projects and sometimes staying at the office until 3 am but it’s all a little easier when you have a goal in mind. Yesterday night, I finally got the call I’d been hoping for after sitting on the phone with my bank all week…we’re pre-approved and I have an offer letter in-hand!

Getting the call was a massive sigh of relief because I’d waged all my bets 3 years ago, leaving a well-paying, stable agency job to start over on my own. In the beginning, I had plenty of ups and downs and bad days where I questioned what I was doing because it’s so much easier to just show up to someone else’s company and collect a steady check every 2 weeks.

I knew I wasn’t cut out for that path, though so I kept showing up to my office, doing the work, sharing stories about that transition on the blog and knowing that if I gave it my all, everything would eventually come together.

Working for yourself and getting pre-approved for any loan isn’t a cake walk so making it through the first few hoops on our path to buying our PS pad feels like a huge victory.

Starting next week, we’ll be touring places, getting an idea of locations we like and of course, I’ll be taking plenty of photos to put the finishing touches on my PS travel guide (so much stuff has opened since I was last there that I felt like it would be a disservice to post it now — I’ve got a list of new, rad places to visit and show you like Customs Coffee!)

Three years ago, when I decided it was time to go out on my own, I had plenty of people close to me show concern and I get it because it’s hard. They wondered, wouldn’t it be easier for me to hang on a little longer? The thing is, if you give into that mentality, you’ll be “hanging on” forever.

You do have what it takes and if you’re looking for excuses to transition into doing what you think you’re meant to do, you don’t need them. You get one shot at life and there is no magic switch that suddenly flips, making you ready. You just have to take the leap.

I’m sitting in my office, staring out the window as the sun is shining and feeling so excited that Joey, Rocky, Chubs and I are going to be opening a new chapter of life soon. Whether we find a place next week, a few months from now or at the end of the year, I’m looking forward to the adventure that comes along with it and bringing you along for the ride.

“Life begins at the end of your comfort zone.” —Unknown


Photos of Caliente Tropics and Moorten Botanical Garden in Palm Springs, October in 2015 taken by me.


• This is such a great read about the most important part of building your business.

Do you need that extra push to go after what you want in life? Go Get It! maybe what you need. The premise is simple: after enrolling, you select one career, business, or income-related goal and you pursue that goal with total commitment for 6 weeks in a row.

• 15 ways to delight your clients!

• What typeface are you?

• Tim Ferriss explains how to get busy influencers to share your stuff.

• If you need to say no to past clients you no longer want to work with, give these 3 scripts a try.

• Here’s what you can learn after spending 36 hours with a group of the world’s most powerful women.

• 42 great free handwriting fonts.

• One place in Palm Springs that I’m dying to visit is Korakia Pensione. So beautiful!

• 7 ways to stop feeling overwhelmed and get things done.

• Feeling bored? Change up your face with the Masquerade app. Haha!

• We’re more honest with our phones than we are with our doctors.

• Build your knowledge quickly with Design Facts.

• If your elevator pitch is falling flat, read this.

Creative Chronicles: If You Build It, They Will Come


There are easily thousands of articles scattered across the internet that dish out the advice that your portfolio should be specialized. The thought process is that if you focus in on promoting the projects you want more of, more of the same will flow in.

Specialization and zeroing in on what you’re passionate about is great and I never disagreed with that advice because it makes complete sense. The tricky part for some of us is when exactly we should start specializing. After all, if you focus in too narrowly before building your clientele and audience, it may be harder to make a living.


When I started freelancing 10 years ago, I cast my net really wide for a few reasons:

1. I was still building my client base and audience.
2. I was hungry for experience in a variety of areas. The best way to learn is on the job.
3. I needed the extra income since I was still in school / working retail.

Over time, I did start to specialize and drop projects from my portfolio that I didn’t want more of but really drilling down was hard because I still wasn’t sure who my audience really was.

When I started Branch, I’d just ended a stint working on a branding team at a large agency so I was still trying to find my design style away from heavy art direction. I admired the work they did and their clean, crisp style felt familiar so I used that as inspiration when I built out my own brand.


That was fine because in the first year of business, it’s best to not overthink things. Just go with what you know and start moving forward. Everyone says you should just launch and learn and I agree because you may think you know who your audience is — but it could be completely different than you expect.

Over time, your audience will subtly let you know what it wants. Certain projects will bring in tons of new inquiries while others fall flat. It’s hard to say what that mix is and the only true way to figure it out is through trial and error. Also, your aesthetic and interests will change and that style tends to be present in the work you produce. The more work you do, the more your style comes through.

Going into my third year of business, I finally feel like it’s time to fine-tune the look of my design studio and be more picky about the projects I choose to share. I’m now asking myself what I love and focusing in on that mix — creative businesses with a heavy focus on lifestyle and beauty brands. It’s good to get specific about what you want.


As a creative, what kinds of brands, services and products are you naturally drawn to? What brands share your aesthetics? Once you figure that out, your brand will naturally start to evolve. Once I’d decided what niches were my focus going forward, I felt comfortable softening up our overall look because I now had a customer in mind. The orange went from 100% opacity to 80%. Blacks and dark grays were replaced with creamy carrara marble. Hard geometric patterns were replaced with a halftone image of an orange tree I’d photographed over the summer.

The truth is, things are still a work in progress. Business has literally doubled over the last year and it’s been harder to get all our content switched out. If you’re struggling with the same thing, I feel ya. Treat your own brand as you would a client. Make changes in manageable phases.


After I started implementing changes in the brand and what we shared earlier this year, the impact was near-immediate. The kinds of brands that I’d coveted for a long time started reaching out. As this has been happening, it reminded me of some simple truths:

Your brand is up to you to define.

It’s your job to decide exactly what you stand for.

Ask yourself, “What do I want more of?”

Ask yourself, “What do I want less of?”

Once you know where you stand, you can make changes. As I’ve gotten more focused on what I want and have seen the positive shifts happening in my own business, it’s been a great reminder that anything is possible; you just have to be willing to step up and be clear about who you are and what you want.

Check out even more Creative Chronicles posts here.

The Typofiles: InStyle Magazine

Nubby Twiglet | The Typofiles: InStyle Magazine

You know who’s killing it these days in the editorial design department? In Style.

When it comes to magazines, In Style is pretty mainstream and you can find it at most newsstands and grocery stores. And honestly? I never gave it a second thought. Overall, I think the magazine was aimed at a slightly older, more professional audience than me and I never cared much about mixing and matching outfits for the office or what the latest celebrity trends were.

Nubby Twiglet | The Typofiles: InStyle Magazine

The thing is, I’d seen the British version and it was off the hook. I grabbed it on a trip to London last year and ripped out nearly every page, completely obsessed with the design. It was edgy yet elegant and beautiful at the same time.

Nubby Twiglet | The Typofiles: InStyle Magazine

Well, last month my mom handed me a copy of InStyle, asking if I wanted it. A quick flip through made it immediately apparent this wasn’t the same old mainstream magazine. It was stunning — the color palettes, the big, customized serif type and the attention to detail put it on par with the foreign fashion magazines I’m constantly coveting. After doing some more reading, it was apparent that they’d just undergone a massive redesign over the last year from cover to cover and completely nailed it.

Nubby Twiglet | The Typofiles: InStyle Magazine

I could go on and an about how inspired I am but it’s so much better to SHOW you. One of the original columns on this blog was called The Typofiles where I’d feature cool editorial design and typography, much of it scanned in since this was years before Pinterest came around. I miss those days! This morning, I pulled out my scanner (if you’re curious, I use this one) and scanned page after page. This post was less than half the stack I’d pulled but I had to stop somewhere! Haha.

Nubby Twiglet | The Typofiles: InStyle Magazine

Nubby Twiglet | The Typofiles: InStyle Magazine

Nubby Twiglet | The Typofiles: InStyle Magazine

I wanted you to see the content for yourself — my favorite feature in this issue is all about unlikely color pairings for the season. As a graphic designer, I LOVE this stuff but don’t want to just read design blogs and magazines. It’s good to be more well-rounded and reach for publications outside of your niche.

I know everyone has a strong opinion on redesigns (love or hate, there’s never any middle ground!) but I personally love what this magazine has done. You can see more of the premier issue from last month here (sorry, I’ve already torn that one apart and pinned it to my inspiration board!)

As a diehard magazine fan, I am so excited to see print publications getting some major love — they’re definitely not dead and it’s fantastic to watch the evolution taking place to an edgier style.

Nubby Twiglet | The Typofiles: InStyle Magazine

Your turn: What magazines are you loving these days? I’m ready to subscribe to some more!

All scans and photos by me of In Style.
Check out even more Typofiles posts here.