Daily Archives: February 11, 2016

Latest & Greatest #34: Milk Makeup

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Though I love beauty products, I’m not usually the type to dedicate an entire blog post to a brand of cosmetics. The truth is, I have very little to say on the subject because I’m a minimalist at heart and have the same routine day in and day out, mostly consisting of products I love so much that I see no reason to ever change them out. I adore Make Up For Ever HD Foundation, MAC Studio Fix (I’ve literally worn this for two decades) , MAC Kinda Sexy lipstick (my everyday perfect nude lip color) and Grown Alchemist face cream.

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It takes something really special to catch my eye since I’m not in the market for anything new in the makeup department but when I clicked on a recent Urban Outfitters newsletter and spotted Milk Makeup, it stopped me dead in my tracks.

For those of you like me who were in middle and / or high school in the 90s, CK One was the cool, unisex fragrance of the moment and I’ve always loved the crisp, no-nonsense look of the branding. It reminds me of a simpler time before social media, when it was the norm to have a free-form, less done-up aesthetic. That’s partly why I’m obsessed with the look of Milk Makeup because they nailed that casual, fun look I remember from that time so well. Think: no heavy foundation, lots of freckles, nose rings and a simple promise of achieving a day to night look in 5 minutes flat. SOLD.

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If Milk sounds familiar, they are best known for their studios in New York and Los Angeles where they have a huge presence in fashion, music and photography. It makes sense that they would be able to zero in on what works and create a line that straddles the fine line between simplistic and hip.

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Check out: 1. salve, 2. eye marker, 3. highlighter, 4. lip color, 5. charcoal cleanser, 6. mascara, 7. lip pigment, 8. lip stain and 9. lip + cheek color.

Learn more about Milk Makeup here.


Images: Milk Makeup and Urban Outfitters.