I hope you had an awesome week! Iâ€™ll be honest â€” with a bunch of pre-holiday deadlines looming, I barely left my office this week. And, itâ€™s been POURING, along with getting dark by 4 pm which is not ideal for taking photos. Ah, Winter! So, Iâ€™m going to do things a little differently around here today.
A project I spent most of the Summer on finally went to print this week and is available for pre-sale! I wanted to share more about that, along with a more personal story.
Just yesterday, my design assistant and I were working on the cover of the new Rock n Roll Bride Magazine, which goes to print next week. About an hour into the process, she said, â€œThis is so hard!â€ I responded with, â€œI know. Itâ€™s supposed to be.â€
I know Instagram often feels like a highlight reel where every creative has a pair of gold scissors on their desk, a black and white inspirational poster washi-taped to their wall, a freshly brewed cup of artisanal coffee and a marble surface they conduct their work on but this is rarely the reality.
I get to work by 9 am and leave at 9 pm nearly every day. And in between those inspirational moments, the work is hard. Sometimes branding projects are late because the inspiration just doesnâ€™t flow and I refuse to half-ass a project. This is real life. The work you see online that looked beautiful, effortless and perhaps even easy? Itâ€™s usually anything but.
The project featured in this post, a deck of oracle cards called Beauty Heart & Soul started out as an idea Julie had back in July when I met with her in Seattle.
In a way, it seemed kind of glamorous â€” Iâ€™d spend the Summer making cute little inspirational messages and scanning flowers. And then, the reality set in. 34 completely different designs coupled with sourcing enough of my own images felt paralyzing. Iâ€™d get into the creative zone and then before I knew it, stopping to pack my bags for another trip. After starting work on this project, I traveled to London, Marrakech, Rome, Florence, San Francisco, Orlando, New York and Palm Springs in quick succession. Getting back on track with such a big project felt daunting and the creative block set in big time.
But then one weekend, I sat at my desk and started working. A few more cards were done. Then, a few more. Baby steps. The momentum built. We reworked and refined a few designs and finally, added in a few more cards. Soon, it was done. All 34 cards. At the printer. Hallelujah!
I know how hard it is to start those big projects. I know how easy it is to lose momentum when you realize just how big of an undertaking your idea is. I wish I had all the answers on how to follow through, but I donâ€™t. All I can say is that the feeling of completing a project is one of the best feelings in the world and it is so much better than looking back a year from now, wishing you just would have gotten started in the first place.
Get started. Yes, itâ€™s going to be hard.
Donâ€™t let the internet convince you otherwise.
Just do the work. Itâ€™s always worth it.
“There is no substitute for hard work.” â€”Thomas Edison