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Image: Alisha Farnan.
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Last year, I noticed the branding of a beautiful new bakery popping up all over Pinterest. With a tiled white interior and large neon pink sign emblazoned with “I got baked in San Francisco,” I was immediately sold on the style of Mr. Holmes Bakehouse.
Over the weekend, I was in San Francisco teaching with Blogcademy and the bakery happened to be around the corner from our venue. While it looks larger in photos, in reality it is a shoebox-sized storefront packed with a lot of personality.
Founded by two bakers who wholesaled their pastries around the city for years, the Tenderloin-based bakery is selling out its contents every single day thanks to its mix of cool branding and unique offerings including the now-famous cruffin, which is a croissant baked in a muffin tin, then filled with pastry cream and rolled in sugar.
Like many small businesses, the biggest drive towards getting the word out to new audiences has been Instagram. The photos do all the talking, showing off their instantly recognizable gold boxes. The standout branding was designed by Aron Tzimas.
While there are tons of bakeries out there, Mr. Holmes has acheived near-instant success thanks to its unique offerings (hello, cruffins!) and humorous yet simple branding. It’s a great reminder that success can be achieved by taking a pre-existing idea and adding a unique twist.
Photos: Shauna Haider, SF Eater and The Dieline.
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Hello from San Francisco!
I’m in town teaching with The Blogcademy this weekend and it’s been so much fun exploring the city in more depth. Based on a bunch of recommendations about what to do, Kat and I spent the day visiting loads of restaurants, coffee shops and boutiques and had an absolute blast.
Before flying out to San Francisco, I spent last weekend throwing an anniversary party with Joey for our family and friends. We kept it casual since it was hosted in our back yard and here’s what I wore.
We spent the afternoon chatting beneath a disco ball and grabbing drinks from our (just finished) bar. Getting so many of the people I care about in one place was really special — of course, it had to be commemorated! There are a few missing…it always seems like someone is in the bathroom! Ha!
After the party, it was back to a few long days of work before heading out of town for travel between San Francisco, Orlando and New York.
I love all the old signs in San Francisco. Even with all the change happening throughout the city right now, there’s still so many fantastic independent, small businesses to frequent.
One of my favorite finds was Birch, a hybrid of a shop with both a florist and quirky
magazines. The black walls and colorful floral arrangements were such a cool contrast.
We also stopped by Heath Ceramics.
And, we came across this beautiful brand of chocolate.
And with that, I’m off to do some more exploring and teaching! Have a great weekend, friends!
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Image: Aitch for Elle Romania.
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When two people who didn’t know each other both told me that I should visit Portland-based coffee shop Dapper and Wise, I knew something was up.
Over the weekend, I finally stopped in and fell head over heels with the place when I noticed that they made their own ginger and pear-infused chai. Then, I bit into a moist boysenberry scone. Both were so good that I went back early the next morning and was greeted by the same, cheerful barista.
While I haven’t had a chance to try their coffee yet (seriously, you’ll have to pull me away from this magical chai concoction first), their passion for roasting is a big deal. They choose to only partner with farmers that are being paid fair wages.
While the quality offerings and ethics of Dapper & Wise are fantastic, the extra special treat is their decor. Black, modern chairs are balanced out by a big green espresso machine, Rifle Paper Company black and gold wallpaper and wood flooring and accents arranged in diamond patterns. Visually, the space has a lot going on but somehow, it all works. And, I love their crisp, simple branding by Forefathers Group.
Independent coffee shops are everywhere in Portland these days but what really makes a few including Dapper & Wise stand out from the pack is impeccable customer service and an attention to detail. It really comes down to the ability to transform a simple offering into an experience.
Featured: Dapper & Wise
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