The Evolution of Branch

Nubby Twiglet | The Evolution of Branch

Most of my time is spent dreaming up ways to make other people’s brands shine even brighter but over the last few months, I’ve been putting more effort into thinking about how I want Branch to evolve. In September, it will be two years since I quit all outside work and threw my energy into starting a boutique design studio of my own. It was a lifelong dream of mine and while it’s been the hardest work of my life, it’s also turned out to be the most rewarding.

Nubby Twiglet | The Evolution of Branch

Nubby Twiglet | The Evolution of Branch

Nubby Twiglet | The Evolution of Branch

Nubby Twiglet | The Evolution of Branch

Nubby Twiglet | The Evolution of Branch

I miss doing more off-the-cuff blog posts here so I wanted to share a few snippets of things I’ve been working on over in Branch-land.

For me, the most fun always comes from creating the visuals of a brand. Here’s a taste of how things are starting to shape up! The evolution isn’t a complete facelift from where the brand was (the wordmark is staying the same) but there are a few subtle nips here and tucks there with pattern, color, imagery and copy.

Nubby Twiglet | The Evolution of Branch

The new website and media kit are being developed right now and both will be out in the world sometime in August. More soon!


Photos: Afsoon Zizia, Made U Look, Janneke Storm and Shauna Haider.

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