When I was in New Zealand recently, I noticed great branding literally everywhere. From grocery stores to cafes to shops to even pizza parlors, it became immediately apparent that kiwis aren’t afraid to take chances.
My take is that in America, when it comes to packaging and branding, more of an emphasis is put on sales, marketing and legibility. It all comes down to the bottom line. In contrast, New Zealanders put more of a focus on creative freedom. They’re not afraid to take some risks and that feeling definitely comes through in the All Good line of beverages.
You may remember another All Good product I shared awhile back called Gingerella. Well today, I’m back to share Sparkling. When I spotted them at Farro, I loaded up the cart, bamboozled by their dazzling type treatments by Luke Lucas. Each flavor follows the same styling conventions but the drink name becomes the logo.
Each bottle packs a serious punch of organic juices, sparkling water and a dash of raw sugar. Like the rest of the All Good family, these products manage to mix stand-out branding with do-good ethics. It’s the best of both worlds.
Photos: Shauna Haider.
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