Branded #2: Gingerella Ginger Ale

Nubby Twiglet | Branded: Gingerella by All Good

When I first made eye contact with Gingerella while I was hanging out in an Australian cafe, I gasped, jumped up and down and ordered a bottle as quickly as possible. That’s a strong reaction over a bottle of ginger ale but Gingerella happens to be gorgeous, stylish and socially conscious. That’s a hard combination to top when it comes to branding, don’t you think?

Gingerella is sweet and carbonated like soda but has a spicy ginger flavor. This particular incarnation features an enticing mix of organic ginger, lemon, organic vanilla from Sri Lanka and sugar from India. Yes, it tastes as awesome as it sounds.

Nubby Twiglet | Branded: Gingerella by All Good

Gingerella is produced by All Good, which is a small business focusing on creating high quality products with a conscience. Most of their ingredients are not only organic but they’re also sourced from fair-trade farmers. I’m glad that more brands are taking the reigns on producing products that aren’t just about all looks and no substance. Gingerella is proof that you can care about the environment while amping things up with a saucy redhead.

Nubby Twiglet | Branded: Gingerella by All Good

Images: Shauna Haider and Best Awards.
For more Branded posts, click here.

15 Responses to Branded #2: Gingerella Ginger Ale

  1. Pearl says:

    I live in Melbourne so I’m lucky to have access to Gingerella everyday, it’s soooo good. I didn’t know that they sourced their ingredients from fair trade farmers, that definitely makes it even a cooler brand in my eyes.

    • Shauna says:

      Lucky you! All I have is the empty bottle I smuggled home to remind me of the good times had with Gingerella. And yeah, it’s so cool to learn that they are giving back in so many ways — makes me love them even more.

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