Monthly Archives: January 2015

The Week In Pictures: 1.30.15

Nubby Twiglet | The Week In Pictures

I’m so happy it’s Friday (and I’m sure you feel the same exact way). Some weeks feel like a month rolled into one…and this was definitely one of those. My friend and Branch client Mary Bee came to town so we spent Sunday and Monday exploring Portland, snapping silly photos and eating so much ice cream, pizza and pastries that I literally felt sick. We’re kindred spirits so even though I only see her twice a year, we always pick right back up where we left off. Aren’t those the best kinds of friends?

Nubby Twiglet | The Week In Pictures

Did I mention that Mary Bee is the manager of Hidden Treasures? Why is that of importance? Well my friend, they source some of the most epic vintage in all of LA. This coat is a perfect example. Also of importance: the store has the original boat from Gilligan’s Island PROPPED UP ON THE ROOF. They take eccentricity to a whole new level and…I love them for it.

Nubby Twiglet | The Week In Pictures

When a friend is in town, the first order of business is to catch up on news over coffee. We spent the afternoon sitting on the green couches in the Ace Hotel lobby, chatting away.

Nubby Twiglet | The Week In Pictures

The next day, I showed Mary Bee around my neck of the woods in S.E. Portland. We strolled through cluttered antiques shops, tried on piles of questionable clothes and visited countless coffee shops and bars. It’s always so much fun to be a tourist in your own city.

Nubby Twiglet | The Week In Pictures

Before she left town, Mary Bee surprised me with Roman Candle biscotti. Heaven in a bag. Really.

Nubby Twiglet | The Week In Pictures

I’m thankful this week for the sun peeking out right as my friend arrived to town. I’m thankful for Salt & Straw ice cream. I’m thankful for Joey delivering lunch and dinner to my office during this crazy week of launching Blogcademy Online. I’m thankful for my mom who’s been ambitiously balancing both the Branch and Blogcademy books. And I’m thankful for Kat and Gala for hanging on during the highs and lows of the last 8 months as we planned, built and launched Blogcademy Online.

Launching a course of this size was no easy feat. Now that the launch has happened, I’m only now able to grasp what we pulled off. Having a course that’s completely digital means that everything has to run smoothly. It all has to make sense too, since you’re not there to explain it in person. And then there’s the task of showing what a digital course looks like….since it’s all digital. If you want to read more about what went on behind the scenes, check out this post.

If you’re in the middle of a big project yourself, hang in there. I know what it feels like to be in the thick of it, very far from the finish line. One thing that helped us tremendously was setting a firm launch date — a launch date that absolutely could not budge. The night before the launch, I was still making transcript edits and building promo graphics….because I knew there was no wiggle room. It was 100% worth it. Those projects are what add a richness to your life because there’s nothing better than being able to share your knowledge with others and teach them something that can potentially transform their lives. On that note, I love this quote:

“Your life should consist of more than commuting, working, eating, surfing the Internet, sleeping and watching TV. Your life should be filled with purpose-driven experiences and projects that bring excitement, passion, energy, and authentic meaning and joy into your life.” ― Richie Norton

Have a great weekend, everyone!

It’s Possible To Change Your Career (and Life!) On Your Terms With Blogcademy Online

Nubby Twiglet | The Blogcademy Online

If you’re ready for a change and itching to make a shift in your career, you’re not alone: research shows that 70% of Americans feel the same exact way you do…and would gladly quit their current job if they could.

It’s true that once you get outside of your current situation, there are endless opportunities. I speak from personal experience. In 2001, I began blogging to fill the creative void I felt from spending my days inside a mauve-walled office. I answered phones and stuffed envelopes and finished each day feeling drained. There was very little promise of advancement and I knew that there had to be a better way.

“When we are no longer able to change a situation – we are challenged to change ourselves.” —Viktor E. Frankl

Blogging opened many doors for me — it allowed me to build solid industry connections, use my creative posts as a calling card to get into some of the best design studios in town, work with some of the best-known companies on the planet (Virgin, Forever 21 and Nike are just a few), do guest-speaking gigs and best of all, blogging was the catalyst that allowed me to launch a thriving studio of my own. Thanks to blogging and online networking, my studio is now booked out months in advance. Blogging has consistently provided me with opportunities I doubt I would have had otherwise. And I know that with the right tools, you can build a career you love, too.

Nubby Twiglet | The Blogcademy Online

That’s why I’m so excited to announce that today, The Blogcademy is coming to your house. To be clear, Kat, Gala and I aren’t actually flying to your town and knocking on your door (but hey, that would be pretty awesome!) but you will be able to access our full course from your computer.

Until now, our workshop was only available in-person but it bothered me that so many of you were missing out — taking time away from work and family, not to mention covering travel expenses is no easy feat. And I truly believe that modern learning should be done on your terms — there’s nothing better than absorbing knowledge whenever you want, wherever you want.

The one thing I’ve learned in this life is that nobody is waiting around to create an opportunity for you. You can’t wait for doors to open; you have to be willing open them yourself. If you’re craving change, it’s up to you to take the lead and create a life and career you love.

Nubby Twiglet | The Blogcademy Online

In 2012, I joined up with two of my friends to found The Blogcademy. We’d each carved out very different niches online but they met in the middle, on some very common found: we were each able to take our passions (design, weddings and self-love) and turn them into our full-time careers. And, we knew that all the real life experience we’d gathered from running thriving online businesses could help others do the same. For two years, we taught classes all over the world, honing our content and figuring out what worked and what didn’t. 1,000 students later, we knew it was time to deliver our workshop in a format that opened the doors to everyone, no matter where they happened to be located.

Introducing The Blogcademy Online


With Blogcademy Online, we’re opening the digital doors to a treasure trove of content you can immediately apply to your own blog and business. We filmed our segments in front of a live audience (so you can feel like you’re part of the fun!) and broke our two day class down into 18 video modules so you can pace yourself and decide how fast or slow you’d like to go.

We cover a lot of information in those 18 videos:

We’ll give you the essential formatting basics to make sure your blog looks its best, and then we move straight into creating a blogging business plan to help you work out exactly where you want to go. We’ll teach you how to hone in on discovering your ideal reader, as well as writing a killer about page, and solidly defining your blog’s purpose. We cover everything you need to know to create killer content, discuss the importance of consistency, show you how to use social media for great results, teach you how to network (without feeling like a creep!), and give you a big branding rundown, complete with the resources we use every day. We do a case study of The Blogcademy, answering the question, “How did you teach over 1,000 people in just two years’ time?”  We’ll also show you how to compose and shoot great still life photographs, teach you all we know about blog advertising, give you the scoop on brand collaborations, show you some business documents you’ll need, discuss diversifying your income and show you how (and where!) to find great images you can use on your blog.

Nubby Twiglet | The Blogcademy Online

With Blogcademy Online, you’ll receive:

• Over six hours of video lessons, broken down into bite-sized modules. They’re easy to digest, actionable information that you can watch whenever and wherever you’d like!

• A 300+ page transcript of the entire class. This as an enormous how-to-blog bible!

• 24 pages of action-packed worksheets and activities. These will help you implement everything you’ve learned.

• A massive list of resources which includes every single book, tool, website and professional we personally recommend. This is priceless! Every online resource we mention in class is hyperlinked in the back of the transcript — just click and go!

• Lifetime access, baby! The course is yours to keep. You can login, watch, and rewatch the lessons as many times as you like!

• An absolutely insane amount of know-how and encouragement. With over 30 years of collective blogging experience, we really have done it all. As a blogcadette, you get the opportunity to learn from our mistakes… And our successes, too!

• Access to our private Facebook community. There are currently over 300 Blogcadettes in the group, and it’s growing every single day. The forum is full of helpful, supportive bloggers and entrepreneurs. It’s the ideal place to ask for advice and to be among people who ‘get it’!

And We’ve Added A Few Special Bonuses:

• A pre-course worksheet for you to fill in before you start the lessons. You’ll receive this immediately, and it will help you assess where your blog and business are now. Clocking in at a walloping 14 pages, this will allow you to get a firm grip on where you are, and where you can improve.

• An exclusive 22-page Blogging Business Plan! You can use this as a roadmap to chart exactly where you want to go, and how to get there!

• A pack of 10 computer wallpapers. Beautiful visual inspiration is icing on the cake!

The Blogcademy Online is $497, or you can pay in two easy installments of $250. Eight months in the making, I am so proud of this digital course — and I hope it helps you carve out a life you love. If you’re ready for a change, it’s possible. I’m over here, cheering you on.

“Things do not change; we change.” —Henry David Thoreau

Link Love: 1.29.15

Nubby Twiglet | Link Love: Reserve Sevigne Typeface

• Having it all is very, very complicated.

• Amazon compiled a bucket list of 100 must-read books.

• No-bullshit business advice from the best boss ladies around.

• “In the middle of my writing day, I sometimes take a Facebook break. I know I shouldn’t do this.” A memoir is not a status update.

• 5 myths about creating digital products.

• Pretty much the best Instagram discovery as of late: Skellie.

• As a creative, what’s your purpose?

• An interesting read about changing consumer tastes: The Shake Shack Economy.

• I’m a big fan of tile in bathrooms and here’s 4 tips for getting the mix of styles right.

• 6 questions you should stop and ask about a company’s culture before you accept the job.

• 24 things no one ever tells you about the publishing industry.

Photo: Sevigne Typeface by Reserves.

Oh, The Embarrassment: A Little Reminder That We All Have To Start Somewhere

Nubby Twiglet | Oh, The Embarrassment: A Little Reminder That We All Have To Start Somewhere

“All life is an experiment. The more experiments you make, the better.” —Ralph Waldo Emerson

Whenever I look back at my early design projects, I see promise…but for the most part, I feel embarrassed. Do you feel that way about your past work, too?

I actually think that a touch of embarrassment is a healthy reaction because it means that you’ve grown as a creative. Over time, your taste has evolved, your skills have improved and your sense of style has matured. You know that you’re capable of even better results.

Sometimes when I feel that embarrassment creeping up, I have to step back and remind myself that without posting those early design projects online, nobody would have known about my work. Even if I didn’t see the promise at the time, some people who came across those projects did. The people who saw enough promise hired me. When they hired me, it gave me the opportunity to build out my portfolio. With a growing portfolio, I was able to get my first agency jobs. Those jobs gave me the steady footing to take on bigger outside projects I loved which in turn built my portfolio even further. And eventually, all that work allowed me to launch my own boutique design studio. I now realize that it was a very slow domino effect over the course of seven years — each project I shared, no matter how embarrassing now, led to even more opportunities.

If you’re feeling uneasy about your work, always remember that it’s secretly the push you need to get over the next hurdle. If you’re always satisfied, there’s no reason to improve. You’ll settle for exactly where you are now because the urge to try new things that scare you isn’t there. Use that discomfort as motivation.

I still feel that discomfort all too often. I see portfolios of work that are much better than mine. I read blog posts that are brilliantly composed. I see photos every day that make mine look amateurish. And all of this leaves me wanting to improve.

We all have to start somewhere, even if that somewhere feels like a black hole some days. The only way to get out of that black hole is to practice. Practice doesn’t make perfect…but it will make you better. So the next time you feel that embarrassment creeping up, transform it into a positive outcome.

Photo: Made U Look.

The Week In Pictures: 1.23.15

Nubby Twiglet | The Week In Pictures: 1.23.15

Hi, how was your week? Mine was a good lesson in patience. What I’d assumed was a one day long paint job for the upstairs of our house…morphed into four. Rocky and I headed out to the suburbs and sat on the couch by day watching crime dramas with my stepdad and cuddled up on an air mattress by night. We waited and waited…and finally, when we walked in, I couldn’t quite believe that I was in my own house. When you’re feeling impatient about something, remember that good things are always worth the wait.

Nubby Twiglet | The Week In Pictures: 1.23.15

I had some plans fall through mid-week and instead of fretting, Joey, Rocky and I took an afternoon coffee break and I ended up having a great time shooting these outfit photos. A total silver lining! I’m getting better about going with the flow and not throwing up my hands and giving into defeat when something doesn’t go as planned because I know there’s something potentially better waiting on the other side.

Nubby Twiglet | The Week In Pictures: 1.23.15

I have a ton of plants in my office….and they’re all from IKEA and Trader Joe’s! You can see the edge of a massive cluster of succulents here and they were just $7.00 from Trader Joe’s. If you have one in your area, they get some epic plants in on occasion.

Nubby Twiglet | The Week In Pictures: 1.23.15

Here’s a quick shot of my upstairs hallway. You’re probably thinking, “Okay, it’s just a hallway. What’s the big deal?” Well, when we moved in 5 years ago, most of our upstairs was painted a hideous shade of high gloss beige. Our bedroom, the bathroom, the hallway, the staircase banister…everything. We quickly painted out the rooms — our bathroom became white, our bedroom became black with white trim and my office became white with black trim. But, the hallway was an afterthought. It’s not like we spent any time hanging out in it so we put it off. Over the weekend, Joey painted over the beige madness with white and trimmed in all the accents with high gloss black. He’s still doing touch-ups (hence the painter’s tape on the knobs) but it’s such a huge difference already. I’m still in shock that a few coats of paint could make such a difference.

Nubby Twiglet | The Week In Pictures: 1.23.15

I’m signing off to finish up some projects before going out with my dad tonight but I wanted to leave you with this saying:

“You get what you focus on. So focus on what you want.”

It’s such a simple sentiment but I’ve been giving it a lot of thought lately. We all have the same amount of time in a day and the more time and energy we put towards what we actually want, the more likely it is to happen.

Have a great weekend, everyone!