Daily Archives: August 20, 2014

The Blogcademy Home School: Building Your Audience, Dealing With Negativity, Creating Awesome Still Lifes and Setting Your Rates!

The Blogcademy Home School Modules: Building Your Audience, Dealing With Negativity, Creating Awesome Still Lifes and Setting Your Rates!

Over at The Blogcademy, we’re launching four new Home School classes today! What I love most about Home School is that these modules make it possible for you to learn at your own pace — the videos can be watched as many times as you want and always include PDF worksheets to drive home the most important points. We filmed these four segments last month in London based around the subjects you asked us most about through email, in class and over social media.

Still Life 101

I’m really passionate about still lifes because they have the power to convey so much about us as individuals. These days, you’ll notice that photos of experiences tend to generate more interest than selfies or your latest purchase because the truth is, people want to see what you’re working on and what you’re inspired by! In this segment, I share the tips I personally use to compose all of my still lifes and include a visual example of each so you can see it in action. This is a great way to improve your still lifes whether you’re shooting photos for your blog or Instagram. Even better, if you’re feeling stuck on what to share in your still lifes, I’ve created a worksheet of prompts. I can’t wait to see what you come up with!

How To Set Your Rates

When you’re starting a business, one of the first hurdles you’ll have is knowing how much to charge. In this segment, I chat with Kat about coming up with rates and sticking to them. We cover it from the perspective of both a blogger figuring out how much to charge for sponsored posts, advertising or collaborations, and as a creative using your blog to sell your services. This advice is practical and non-nonsense while shedding some light on what makes sense for your business!

Building Your Audience

Bloggers are always looking for new ways to engage readers and grow their audiences and we share the techniques we personally used when we started our blogs. To this day, we still implement most of them and have had great success. The advice Kat shares can be easily applied to all levels of blogging.

Dealing With Negativity

Have you ever received negative feedback online? Most of us have and that first time can really sting. The thing is, that negativity ends up holding a lot of people back from sharing their true selves online. Kat, Gala and I chat about how to cope with it, share some personal experiences and finally, have a candid conversation centered around if it ever gets easier. If you’re dealing with negativity, you’re not alone and I really hope this segment will help you feel more brave about putting yourself out there.


These four new modules build upon the original Home School topics including Blogging Basics (free!), Media Kits For Bloggers, Creating An About Me Page, Blog Brand Audit, Brands Working With Bloggers, PR & Marketing For Blogs, Advertising, Creating Killer Content, How To Work With Brands and Pinterest For Bloggers.

Each module is priced $20.00 and available in the shop. We promise to only give you real, actionable information you can put into use. Enjoy!