The Anatomy of A Brand Identity

Branch | Anatomy Of A Brand Identity

As a designer, there are a ton of specialized terms flying around on a daily basis. It’s your job to inform you clients and make sure that they understand what you’re talking about!

Remember, most businesses coming to you have never worked with a professional before so it’s important to make sure you’re on the same page. This can become tricky when you’re chatting about brand identities.

The most requested project by far at Branch is a brand identity so I put together a chart of the graphic elements and explained each in an effort to demystify it all. Click on through to get schooled and let me know if you have any questions!

5 Responses to The Anatomy of A Brand Identity

  1. mel says:

    Hi Shauna, I love this post! Love all your posts!!

    I just want to know if there’s any difference between ‘lockup’ and ‘logo’. I never heard the term lockup before here in Australia. Thank you!

    • Shauna says:

      mel: Great question! Logo is a term for a graphic mark or symbol whereas a lockup refers to the arrangement of these pieces. If you look at The Blogcademy example, there are a few variations of the lockups. They contain the same elements, just arranged in different ways.

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