As a designer, there are a ton of specialized terms flying around on a daily basis. It’s your job to inform you clients and make sure that they understand what you’re talking about!
Remember, most businesses coming to you have never worked with a professional before so it’s important to make sure you’re on the same page. This can become tricky when you’re chatting about brand identities.
The most requested project by far at Branch is a brand identity so I put together a chart of the graphic elements and explained each in an effort to demystify it all. Click on through to get schooled and let me know if you have any questions!