Daily Archives: November 19, 2013

Lookbook #4: The Print Revolution


The Print Revolution explores how fashion designers have put the new technology of digital printing to use. Covering a wide array of designers from new to established, the book catalogs their inspiring results.







Traditionally, silk-screen printing was the standard method of applying patterns onto apparel but it could add substantial cost to the product since each color required a separate screen. Because of this, multi-hued patterns were limited to higher-end collections.

With digital printing, the process works in a similar manner that an inkjet printer would, meaning that the complexity and scale of patterns is now unlimited. It’s pretty amazing to see how this technology has rapidly opened the floodgates for designers of all sizes to apply surface patterns to their apparel.

The Print Revolution was provided courtesy of Gingko Press. All opinions are my own.