Last Monday, Branch went live. Less than two hours after flipping the switch, I rushed off to the airport to fly to LA for some client meetings and from there, straight to Palm Springs for Designer VACA. I barely had time to catch my breath, let alone explain the brand in more detail. Today, I’m sharing more insights on how I came up with the concept of the business, along with the nuts and bolts of the branding.
Concept
As I discussed last week, I knew that it was finally time to reach out and ask for help when it came to running my design business. In the year leading up to Branch, I’d co-launched The Blogcademy with Kat and Gala, was receiving many more freelance inquiries than I could possibly handle and struggling with the work/life balance on a daily basis.
I’ve always been tight with my immediate family — every time I talked to my mom and told her how I was having trouble keeping up with emails and scheduling, she’d offer to help me manage the administrative parts of my business. My brother, also a graphic designer, was beginning to see his photography career take off and had already been helping me shoot projects. I’d been working alongside Star since 2007 on web design projects. Joey had been doing paste-ups and print production since the late 90s. Everyone I needed to help me was already there, I just needed to put the wheels in motion.
