Monthly Archives: October 2013

Link Love: 10.31.13

Nubby Twiglet | Link Love

Kimihiko Okada

• Personal branding is about sharing your stories.

• The number one branding mistake that companies make.

• Four ways to make your landing page copy more persuasive.

• This is an amazingly thought-provoking piece: when you’re a musician, what constitutes a true fan?

• Here’s how to style a corner gallery wall.

• As a freelancer, how do you go about raising your rates?

• Every business should have a business plan. If you’re not sure where to start, follow along on this multi-part series I’m putting together that breaks each section down into bite-sized pieces.

• Most of what you are going to do or say today is not essential.

• I am a terrible cook but I can’t get enough of I Am A Food Blog. Between the food photos and ever-changing design elements, it’s total eye candy.

• Three ways to get more eyeballs on your blog posts.

• Watch a hand-lettering master at work!

• Why do we hate seeing photos of ourselves?

Image: Kimihiko Okada.
Check out even more Link Love columns here.

Advice #56: Does a Business Background Make a Designer More Valuable?

Nubby Twiglet | Does a Business Background Make a Designer More Valuable?

“I’m in college and enrolled in a business-focused graphic design program but I’m finding that it’s not what I expected. The design taught there is based around business but I’m finding that the student work is bland and built around people with no graphic design knowledge. Every time I talk to an advisor about transferring, they tell me that I’m making a bad decision because their program is so wonderful and business-oriented. They also advise me to get a minor in marketing. Does a graphic designer have to be heavily educated in business to be more employable?”

If your gut is telling you that this is not the program for you, I would advise you to transfer as soon as possible. Most of us only get one shot at college and if you feel like there’s little value in what you’re being taught, it’s okay to look elsewhere.

It’s in the advisor’s best interests to keep you where you’re at because you’re bringing in income. In a way, it reminds me of jobs I’ve had in the past that I was on the fence about but every time I tried to quit, the owner would convince me to stay. Nothing good rarely comes of staying put in a situation like this — it just creates uneasiness and resentment.

Onto your question: does a graphic designer have to be heavily educated in business to be more employable? Not necessarily.

I’m in a unique position in that I went to school for business before I earned my design degree and yes, what I learned made me much more aware and well-rounded as a designer. For instance, I always approached projects from a really practical standpoint and considered budgets when it came to the concepts I was presenting. I also gave a lot more thought to the strategy behind my creative ideas and presented them in a way that framed up how they directly benefitted the client.

Because I had an interest in business, my agency jobs tended to hand me pieces of projects that appealed to this sensibility: I’d often build out the front end of presentations that focused on our competitive analysis and research. If you’re seeking more than straight design at your jobs, you’ll get it.

Having a business base before I went into design definitely helped me but I don’t think it’s absolutely necessary to take this route. What you don’t learn in school or on the job can be picked up from books and blogs — after all, learning is lifelong.

Remember, you are paying this school to teach you. If you’re not getting what you want out of it, you have the right to move on and look for a better fit. Good luck!

The Typofiles #129: French Vogue

Nubby Twiglet | French Vogue

Nubby Twiglet | French Vogue

To me, French Vogue is the epitome of a chic when it comes to design. As I was digging through my collection of magazines recently, I found this gem from a few years back dedicated to the history of rock and roll. And really, who can ignore Kate Moss posing as Ziggy Stardust?!

Nubby Twiglet | French Vogue

Nubby Twiglet | French Vogue

Nubby Twiglet | French Vogue

Nubby Twiglet | French Vogue


French Vogue has a knack for art direction and the care they put into each feature shows. I wish more American magazines would take a cue from their beautiful yet restrained type treatments and attention to detail. This is definitely an issue I’ll be holding onto forever.

All images: Scanned from French Vogue by me.
View even more Typofiles here.

Adventures in Australia: Koala Cuddling

Nubby Twiglet | Koala Cuddle

Hello from beautiful Australia! I’ll have much more to share about my adventures in The Week In Pictures this Friday but one thing just couldn’t wait…I got to hold a baby koala!

This is Brandy and she weighs about nine pounds (the same as Rocky). I picked her up and she put her little paw on my shoulder and I melted. I stood there like a proud mother (haha) for a solid five minutes and honestly, I probably would have been happy standing there all day. If you’re ever visiting the Gold Coast, make a beeline for Dreamworld to hold your own koala (and also pet some kangaroos while you’re at it).

Oh, Brandy. What a doll! My life is complete now. To keep up with even more of my adventures down under in real time, you can follow along on Instagram and Twitter.

Latest & Greatest #22: More Saturday Goodness

Nubby Twiglet | Kate Spade Saturday

Nubby Twiglet | Kate Spade Saturday

I’ve been loving the new goodies Saturday is rolling out for Fall. From snazzy dresses in bold hues to office supplies covered in op-art patterns, I can’t get enough! As much as I love Kate Spade’s main line, the mod feel of Saturday is much more up my alley these days.

Nubby Twiglet | Kate Spade Saturday

These are some of my Fall favorites: Above: positive negative blanket, 1. buckle-over dress, 2. accordion binder, 3. square satchel, 4. paper nesting boxes, 5. sticky notes, 6. stationery set and 7. double loop belt.

All items: Kate Spade Saturday.