Blog Log #11: Why Are You Blogging?

Why Are You Blogging

This summer, as I scanned through my RSS reader, I noticed some of my favorite blogs being overtaken by a sense of malaise. In part, it may have been a case of wanting to escape from the screen to enjoy the nice weather but I sensed something more than that under the surface.

At this point, we’ve collectively reached a moment where blogging has been around long enough that there’s a bit of a “been there, done that” mentality. And because of that, there’s a natural shift taking place.

When I first started blogging, Twitter, Instagram, Facebook and Pinterest didn’t exist yet — blogs were the place for breaking news and new discoveries. Now, all that information hits social media at a dizzying speed. Photo shoots are sneak peeked and teased up sometimes weeks before their big blog debuts. Some of that magic of settling into a new corner of the web and soaking up something you’ve never been seen before has been lost. Where does that leave blogging?

I’m all for embracing the new, especially when it comes to social media platforms. But at the same time, I still believe that blogs have their place and always will.

I’ve always thought of social media and blogging in these terms: Social media is meant for sharing snippets of your work and life while blogs are the place to showcase the full story. In a way, interacting on social media is the equivalent of a quick coffee date. You’re making small talk, feeling things out and getting glimpses inside a person’s world. But with blogging, you’re taking it to the next level. Blogging is about inviting someone into your living room for a deeper conversation. They have the opportunity to dig in and really find out what you’re all about.

Creatives and business owners email me all the time, asking me if they should have a blog. My response is always an enthusiastic yes, definitely! Especially if you’re just starting out, blogs are the ideal vehicle to build trust when it comes to your brand. They are the space where you can open up and share your work and life on a deeper level. While that’s just my opinion, social media trends come and go. And if you choose to put all of your eggs in one basket, especially when it comes to getting the word out about your business, you run the risk of hitting some rough patches. I’ve always felt that having a blog to anchor your brand for the long haul as people move on and explore new social media platforms is a safe bet.

When it comes to blogging, I still do so regularly because I genuinely love it and besides that, blogging indirectly supports my design business. It’s as simple as that. But, feelings and focuses do shift. It’s always good to occasionally step back and ask yourself if the effort you’re putting into your blog, business and hobbies are worth it and decide if it’s time to make some changes.

I want to know: Why do you choose to blog? Is it as a creative outlet, to promote your business or for some other reason?

2 Responses to Blog Log #11: Why Are You Blogging?

  1. Dani says:

    I’m new to your blog. When I told a friend I was planning a trip to Greece for 2014, she immediately said your name. And now I have fallen into this black hole where I can’t stop reading your blog. The irony. I should be blogging my post for tomorrow or editing, but here I am reading all 25 of your top 25 posts! I really like this post. I try to blog 4-5 days a week. During wedding season, I easily have content for 3-4 days with shoots alone and have a planned Friday post every week of just nonsense links I stumbled upon that week. I do this to promote my business for sure but I think another part of it for me is for what a blog was originally intended to be – a web log. I want to remember what I was doing, how far I have come and improved and to see this little blog, where I talk about my dog far to often and sometimes even dare put up a post without a picture, do well out there in the interwebs. These days I also blog because facebook is becoming a thing of the past and I know photog friends who only put their content on facebook – eggs in one basket, like you said – and I want to build a business that can stand apart from just social media. I want people to go there without having to go to facebook first. And the photogs that only put stuff on facebook, will totally be in trouble one day. Long winded response, but I have had a glass of wine and am really enjoying reading and now am rambling. Tragic. Keep up the blogging! 3 days in and I am hooked for life!!

    • Shauna says:

      Dani: Wow, that totally made my day! Thanks for stopping by and you’re smart to be looking for ways to branch out beyond just Facebook, like a lot of photographers do. I’ve noticed Facebook changing up its algorithms again recently and such a small percentage of our audiences are seeing what we post which is quite frustrating. For the long haul, it’s so important to have a home base like a website or blog!

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