This summer, as I scanned through my RSS reader, I noticed some of my favorite blogs being overtaken by a sense of malaise. In part, it may have been a case of wanting to escape from the screen to enjoy the nice weather but I sensed something more than that under the surface.
At this point, we’ve collectively reached a moment where blogging has been around long enough that there’s a bit of a “been there, done that” mentality. And because of that, there’s a natural shift taking place.
When I first started blogging, Twitter, Instagram, Facebook and Pinterest didn’t exist yet — blogs were the place for breaking news and new discoveries. Now, all that information hits social media at a dizzying speed. Photo shoots are sneak peeked and teased up sometimes weeks before their big blog debuts. Some of that magic of settling into a new corner of the web and soaking up something you’ve never been seen before has been lost. Where does that leave blogging?
I’m all for embracing the new, especially when it comes to social media platforms. But at the same time, I still believe that blogs have their place and always will.
I’ve always thought of social media and blogging in these terms: Social media is meant for sharing snippets of your work and life while blogs are the place to showcase the full story. In a way, interacting on social media is the equivalent of a quick coffee date. You’re making small talk, feeling things out and getting glimpses inside a person’s world. But with blogging, you’re taking it to the next level. Blogging is about inviting someone into your living room for a deeper conversation. They have the opportunity to dig in and really find out what you’re all about.
Creatives and business owners email me all the time, asking me if they should have a blog. My response is always an enthusiastic yes, definitely! Especially if you’re just starting out, blogs are the ideal vehicle to build trust when it comes to your brand. They are the space where you can open up and share your work and life on a deeper level. While that’s just my opinion, social media trends come and go. And if you choose to put all of your eggs in one basket, especially when it comes to getting the word out about your business, you run the risk of hitting some rough patches. I’ve always felt that having a blog to anchor your brand for the long haul as people move on and explore new social media platforms is a safe bet.
When it comes to blogging, I still do so regularly because I genuinely love it and besides that, blogging indirectly supports my design business. It’s as simple as that. But, feelings and focuses do shift. It’s always good to occasionally step back and ask yourself if the effort you’re putting into your blog, business and hobbies are worth it and decide if it’s time to make some changes.
I want to know: Why do you choose to blog? Is it as a creative outlet, to promote your business or for some other reason?